E-zine Articles & Press Releases Are Important Too

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If you want to gain a competitive advantage and dominate your local market, there are some tools that you need to incorporate into your web marketing campaign. E-zine articles and press releases are tremendous ways to improve your search engine rankings, boost visibility and attract more prospects to your law firm's website.

E-zine Articles
You should offer to write articles for e-zines and other publications and include your important keywords and key phrases throughout the content. When the article is published, you have two opportunities to achieve high search engine rankings, on the e-zine’s website and your own. When you write articles, you are also adding to your credibility, because you have now become a published author on a subject related to your practice areas.

Press Releases
Press releases are a little different from other types of web content and articles in that these publications are supposed to be “newsworthy.” Reporters and editors don’t like press releases that contain too much marketing speak, so it is important to make it look more like a news release versus a marketing piece. You need to avoid excessively optimizing for news engines, as you will lose the interest of human readers.

When you are drafting a press release, focus on one or two key phrases that are appropriate to your news angle. Use these key phrases in the headline and subheading. You can also include your key phrase twice in the first paragraph and one or two other times throughout the rest of your press release, depending on the length of your copy.

Be sure to add your company bio in the press release, as the ultimate goal is to build your credibility and attract the attention of your prospects. This paragraph should be located at the end of your press release.

By utilizing e-zine articles and press releases, you can put yourself in a position to blow away your competitors and attract more of the cases that YOU want.

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