Website Updates vs. the Yellow Pages

Many people are under the impression that just having a website is enough. Many people are mistaken. Simply creating a website and making it available to the public is the equivalent of having ten thousand business cards printed up and then leaving them on a table in a cafeteria somewhere. Sure, someone might pick one up, but what are the odds that the person picking up your card will be looking for your services? And even if the person does need your services what are the odds that the person picking up your card will get enough information about your experience and skill? Does that plan of action seem like a smart expenditure?

While traditional advertising might be a significantly more effective way for you to spend your money, you should bear in mind that the phone book, yellow pages and television advertising is not worth the investment. In the first place, hardly anyone uses the phone book anymore. Everyone is using search engines. And in terms of practical expenditures of your income, television advertising requires payment for the production of the commercial and purchase of the time on the television network. The expenditure can cost you tens of thousands of dollars, which is going to be dedicated to a thirty second spot that will run only a certain amount of times.

What is a better method than both of these options is to have a website that is run and operated correctly. This means a website that is constantly updated and utilizes the latest in search engine friendly techniques. This method gives you the opportunity to combine all the flash and information involved in traditional advertising at a fraction of the cost, and it also allows you to have a practical way for potential clients to get in touch with you, learn about your experience, and possibly have questions about their case answered before they even have to call or e-mail you.

But in order for your website to pay dividends, it must be done correctly. It isn’t enough to simply put up a website and then do nothing with it. There are quite literally millions of websites out there. Being recognized by the search engines is pretty much the only practical way for potential clients to find you.

Handling your website correctly involves updating your content frequently, blogging, updating news, and using appropriate keywords and key phrases. While this is no “guarantee” that you will be at the first rank on the first page of Google, it will at the very least get your site ranked and listed, which is certainly much better than nothing at all.

It is entirely possible that there is not enough time in the day for you to worry about such things, and it is also possible that you don’t have the technical knowhow to do the updates and handle the keywords. This is where Foster Web Marketing comes in.

We specialize in providing complete web services for law firms all over America. We design websites using design techniques that are easy for potential clients to interface with, which we host ourselves. We constantly update the sites of our clients with unique content that is both relevant to their practices and attractive to search engines. We scan the headlines in your area for news stories that are relevant to your practice and link those stories to your site. And we provide you with an e-mail interface that allows potential clients to contact you directly through your site.

Along with this, we provide our clients with an easy to use interface that allows them to update their own sites. This means that our clients can, with no training in HTML, Dreamweaver or any other web design software or programming, can constantly update their sites with case results, essays, published articles, or anything that they deem necessary to the success of their sites.

If you are interested in seeing what Foster Web Marketing can do for you, contact us for a free site consultation today.