What Can YouTube Do for Me?

You are using pay-per-click and organic content. Your Facebook, Yelp, and FourSquare pages are doing exactly what they were meant to do. Google Analytics is helping you by deciphering all your traffic data and telling you that your attorney web marketing is doing quite well. What about YouTube? Is there an application to give you data regarding your videos? Are they reaching your target audience and holding their attention?

YouTube has its own "analytics" tool, and it is called YouTube Insight. Aside from all the details it can give you, it is free with your account! Marketing cannot get much better than that. Here is what it has to offer:

• View and Popularity - includes an interactive graphical trend line and a heat map of where video views are coming from. You can also adjust the period of time display and the continent, country, or state.

• Discovery - see specifically which search terms on YouTube or Google led the user to your videos, which related videos led to your videos, or which websites have embedded your videos.

• Demographics - age, gender, time, and geographical region are all available data under demographics.

• Audience Attention - this will tell you which parts of your video are "hot" and which are "cold" by looking at the bounce and rewind rate compared to videos of a similar length.

• Community Engagement - observe how many times viewers rate, favorite, or comment on your video.

It does not matter whether your video has been viewed 10 times or 10,000 times. YouTube Insight will provide you all of the above data, so you are able to have the best attorney web marketing for your practice. It will help to tell you when to upload your videos, what type to upload, what keywords to use, and who is actually watching. You want your practice to stand on a firm foundation of consistent data; Insight can provide this foundation. YouTube Insight is another great way to make social media work for you!