YouTube Is Not Enough – You Need Video on Your Own Website

You know you need Web video. You know it converts Web visitors into contacts. You know that if you don’t use online video, your competitors are going to blow you out of the water. What you might not know is that uploading video to YouTube and other sites is not enough. It is crucial that you host video on your own website.

We’re not going to tell you not to use YouTube, because you have to. The site is huge and gets more than 2 billion video views everyday. It will help you gain exposure online and get in front of a broad audience. However, if you are only loading videos to YouTube and don’t have anything on your law firm’s website, you are missing out.

Here are some reasons why you need to host video on your website:

Drives traffic to your site. Video has a major SEO benefit. Online videos can be optimized, meaning you can include your keywords in the title, summary and tags of the video. Videos appear in search engine results and have even been known to rank better than pages filled only with text. Ultimately, video will drive more targeted traffic to your website.
Keeps people on your website longer. When your video starts playing, you will capture the attention of your website visitors. You will be able to keep them on your site longer as they listen to your message. This will improve your odds of converting that visitor into a contact.
Can be tied to the text on the page. Those who are really savvy when it comes to Internet marketing have learned a powerful trick – marrying content to video. If you have written a blog about a subject pertaining to your practice, you can create a nice video to compliment it. This combination makes your marketing message that much stronger.

For information on how you can use Web video to increase your business, contact today at 888.886.0939 or fill out our online form.

Order Tom Foster and Gerry Oginski, Esq.’s information-packed book, How Really Smart Lawyers Are Using Video on the Web to Get More Cases.