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Web Marketing News

Get news about web marketing, web site design, video on the web and search engine optimization.

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Website Design

  • When it Comes to Attorney Websites, Speed Does Matter
    May 18, 2011

    We’re not talking about the length of time it takes to design a website or the amount of minutes it takes a Web visitor to read through your home page content. Speed matters when it comes to how long it takes to download a page on your website.

    Google previously announced that it would consider page speed download when indexing pages in its search engine. Now, Google has a page speed analyzer for PC and mobile websites.

    It’s no secret that websites that are slow to download are a problem for businesses.

    Most people are not willing to wait even a few seconds for a website to download. Instead, they quickly move onto the next, faster website listed in the search results. Your clients are no different.

    Google’s new page speed analyzer, which is available in Google Labs, will evaluate your website’s performance from the client point of view. According to Google, it measures the page load time, which is “the lapsed time between the moment a user requests a new page and the moment the page is fully rendered by the browser.” The analyzer assigns a grade and then lists suggested improvements.

    Is your website loved by search engines and prospects?

    At Foster Web Marketing, we make it a priority to stay updated on the current Internet trends and we make our clients’ websites ones that search engines (and potential clients) love. For information on how to create a powerful attorney website that brings results, contact us today at 888.886.0939.

    Be sure to order a FREE copy of The 5 Biggest Mistakes 99% of Lawyers Make With Their Websites.

  • Just Added Brent Adams & Associates
    Mar 28, 2007

    North Carolina Accident Attorney: Brent Adams & Associates serving Raleigh, Fayetteville, and all of NC. 

  • Added a new article about not making the mistake that many do when making a website.
    Feb 05, 2007

  • Virginia Attorney Barbara S Williams, Esq. New Website is launched!
    Jul 28, 2006

    Barbara S. Williams is a Virginia personal injury attorney who is dedicated to protecting the rights of injury victims in Loudoun, Frederick, Clarke, Winchester and the surrounding counties of North and North Western Virginia. She has proudly represented Virginians who have been seriously hurt in car and motorcycle accidents, as well as victims of medical malpractice, victims of spinal cord and traumatic brain injuries, and the families of victims of wrongful death.

  • Study: Web is the No. 1 Media
    Jun 07, 2006

    A research project, conducted by Ball State University's Center for Media Design, tracked the media use of 350 people every 15 seconds. The subjects represented each gender, about equally, across three age groups: 18 to 34, 35 to 49 and 50-plus. The people were monitored by another person for approximately 13 hours, or 80 percent of their waking day...

  • San Francisco Attorney Vaughan de Kirby Launches New Site
    Jun 05, 2006

    San Francisco attorney Vaughan de Kirby has joined the Foster Web Marketing attorney network. Vaughan practices personal injury and represents victims of car accidents and truck accidents in Northern California. Vaughan also offers immigration and employment law services to California residents.

  • Foster Web Marketing publishes its first All-Spanish website for New York law firm
    Jun 28, 2005

    Foster Web Marketing created, translated and published the newly published website of spanish.rapplaw.com. With the population of non-English speaking Hispanic residents in New York growing faster than any other segment of the population, the new Spanish site will help our clients cross the language barrier to reach and help those who need their legal services. Please visit spanish.rapplaw.com to see the new site, and contact Foster Consulting to discuss how we can help you with your translation needs.

  • Video

    • This Video Went Viral, Fast...How to Make Your Lawyer Videos Take Off
      Jun 01, 2011

      Have you ever wondered what exactly makes a video go viral? There’s the infamous video entitled “David After Dentist,” which shows a boy feeling the effects of a trip to the dentist that got an amazing 90 million views since 2009. Then there’s our very own Jim Folliard’s notable video featuring Alexander Ovechkin of the Washington Capitals singing the Eastern Motors jingle. That video has attracted nearly 300,000 views.

      Earlier this month, another video went viral. The video, titled, “Greatest Marriage Proposal EVER!!!” had one purpose – to get a “yes” answer. Matt wanted to propose to his girlfriend in a unique way, so he hired an Atlanta videographer. The video was supposed to appear like a movie trailer. The story goes that Matt’s girlfriend, Ginny, was sitting in the theater to watch Fast Five, when the trailer started to play. It showed Matt talking with Ginny’s father, asking for her hand in marriage. Then, Matt had a live cam set up, which captured Ginny’s surprise reaction and the ultimate wedding proposal.

      Since the video was loaded on YouTube, it has received an amazing 15 million views!  You can see the clip here.

      Going Viral

      YouTube boasts on its website that in 2010 alone, it reached over 700 million playbacks. Currently, YouTube mobile gets a whopping 100 million views on a daily basis. So, what’s the deal with these videos, especially the ones that go viral?

      It comes down to creativity. You need to come up with a way to make your videos stand out from the crowd. Your videos also need to speak directly to your target market. Learn more by ordering the book, How Really Smart Lawyers Are Using Video on the Web to Get More Cases.

    • YouTube Increases Upload Limit, Again
      Dec 28, 2010

      It seems like just yesterday that YouTube increased the upload limit of videos to 15 minutes.  Well, the limit has been raised again, for some users.

      According to the official YouTube blog, the video sharing site will “begin allowing selected users with a history of complying with the YouTube Community Guidelines and copyright rules to upload videos that are longer than 15 minutes.”

      YouTube was able to raise the upload limit partly because of the advances in its Content ID system and other tools. 

      You can see if your YouTube account qualifies for the limit increase by clicking on the “upload” button on the top of the screen. 
       
      Web Video is Vital to Your Marketing Campaign
      Web video is now a necessity for anyone who wants to compete online.  Not only do video clips have great SEO benefits, they also give you the opportunity to convert Web visitors into contacts.  People will take notice when a video starts to play that answers the questions they have going through their minds.  Web video will also give you the chance to build trust and confidence with your potential clients.

      If you are not using attorney Web video, now is the time to get started.  Contact us today at 888.886.0939 to find out how you can create powerful and effective videos.

      Be sure to order a copy of the information-packed book, How Really Smart Lawyers Are Using Video on the Web to Get More Cases.

    • YouTube Promoted Videos Reach a Major Milestone
      Nov 09, 2010

      YouTube Promoted Videos are nothing new.  This form of advertising, which is very similar to pay-per-click (PPC), was launched almost two years ago.   What has caught everyone’s attention recently is that these videos have attracted nearly a half a billion views since this ad program was created.

      According to YouTube.com, thousands of businesses from various industries have been successfully using Promoted Videos. A blog posted on the company’s website states, 
“many video ads reach over 1 million video views, offering everything from solutions for bad breath to candy bars and cars.”

      What is a Promoted Video?
      Think of Promoted Videos as YouTube’s version of Sponsored Links (which appear on Google.com).  Advertisers pay to have their videos appear in the search results on YouTube.com.  They decide which keywords they want to target in their campaigns and create promotional text.  Advertisers only pay when someone clicks on their videos.

      The Importance of Web Video
      Whether you are involved in a Promoted Videos campaign or not, it is important that you develop high quality Web video that will capture the attention of your prospects.  You need to create video clips that answer your prospects’ questions and show that you have the solutions to their problems.

      To find out how we can help you with your attorney Web video, contact us today by calling 888.886.0939 or filling out our online form.

      Be sure to order Tom Foster and Gerry Oginski, Esq.’s information-packed book, How Really Smart Lawyers Are Using Video on the Web to Get More Cases.

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