It has been reported that Facebook had more page views than Google, the week ending March 13th. According to Hitwise, an online measurement service, Facebook accounted for 7.07 percent of the total Web visits in the United States, while Google received 7.03 percent of the total page views. While the margin between the two sites is small, it still indicates that social media is continuing to expand.
This news is significant, as it is the first time since the week ending on September 15, 2007 that Google was outshined by another website when it comes to page views. However, there have been sporadic days where Facebook had more visits, such as Christmas Eve, Christmas Day, New Year’s Day and the weekend of March 6th and 7th.
Hitwise has noted that the total number of visits to Facebook has gone up by 185 percent since this same time last year. During this same time span, Google’s visits have only gone up by 9 percent.
Facebook currently has 400 million global users and nearly half of them spend at least an hour everyday on the website.
It is important to note that Hitwise is just one measure of online traffic. Time will tell if Facebook continues with this trend.