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Forrester Research Report Shows That Mobile Social Networking is Exploding

Posted on Oct 29, 2009

According to Forrester Research, the amount of people who are using their mobile phones to access social networks has doubled in the past six months. Recent announcements have also showed the explosion of mobile social networking. In September 2009, Facebook reported that it had surpassed the 65,000,000 mobile users’ monthly mobile audience mark, which accounts for more than 20 percent of its 300 million global users. Facebook has been able to continuously grow its mobile user base at an impressive rate.

Mobile phones offer more than just access to social networking websites. According to Forrester Research, the mobile phone holds the key to unlocking the full potential of social technologies and it has been suggested that it could become the hub of social computing activities. A blog on Forrester’s website goes as far as saying, “mobile phones will increasingly become the glue that holds the social graph together, offering creative tools and immediacy, presence, location, and context when interacting with the real world.”

Handsets that offer an “always on” connection provide more freedom with social networking than what is offered from the PC. That is why manufacturers of handsets are attempting to incorporate social experiences in their devices. Recently, Nokia made the announcement that there will be a deeper integration of Facebook in the N97, in addition to the Motoblur.

If you are not already using social networking to increase your business and attract new clients, now is the time!