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Good News for Lawyers - Facebook is Working on a Location Feature

Posted on May 12, 2010

We have written several blog posts and articles about how Facebook can help you get in front of potential clients and ultimately attract new cases. Facebook has announced a new feature that will benefit local business owners, including attorneys, even more. So, there really is no reason you shouldn’t be taking advantage of this attorney Internet marketing tool.

It has been reported that Facebook will be adding a new feature that will let users share their location in their status updates. This location feature is supposed to be available later this month. Facebook users will have the option to include their current location in their postings. This is good news for marketers and local business owners.

According to Ian Schafer at AdAge, “this will be the biggest thing to happen to local businesses since paid search. The ability to leverage frequent visits to their locations to passively and actively influence others to do the same, deliver special offers, or redirect local foot traffic at a moment’s notice can lead to a direct, measurable impact on in-store sales and word-of-mouth.”

CNET News reported that while Facebook hasn’t provided any details about the new location feature, it did confirm that it’s under development. A statement to CNET News read, “we have been working on a location feature for a while but don’t have immediate plans to announce anything. We’ll let you know when we have more details to share.”