Web Marketing News

Google Analytics New Feature: Flow Visualizations

Google Analytics has a new feature that can help you understand who visits your website and why - and it is all based on a diagram created to illustrate the movements of Napoleon's army in the 19^th Century.

This week, Google Senior Vice President of Advertising Susan Wojcicki unveiled the Flow Visualization feature for Google Analytics at the Web 2.0 Summit. While Flow Visualization does not present any new data to those using Google Analytics, it does present data in a whole new way that allows users to better picture where people spend time on their site, how long they stay, and ultimately what visitors are interested in and looking for.

According to Google, Flow Visualization was created after a number of user comments voiced the difficulty of visualizing exactly how well their sites are functioning for users - even with traditional tools such as graphs and lists. Their new feature is designed to examine not just how many people visit your site and where they come from, but how web surfers flow through your site.

"Visitors Flow" graphics show the journey of your users, from where they entered your site, to where they spent their time, to how they exited. "Goal Flow" illustrates how visitors flow from one user-specified goal to the next, giving users insight into how well promotions are working and where visitors abandon the process.

Read More About Google Analytics New Feature: Flow Visualizations...

back to top