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Google Social Search Sparks Controversy Involving Facebook

Posted on May 24, 2011

Google has taken a major step in its battle to rein the social networking world. According to the company website, Google Social Search will be available globally in 19 languages.

Google Social Search first came on the scene in 2009. It was designed to make online searches more personal. Through Social Search, when you type in a particular word or phrase, the search results will include pages your social media friends have created, as well as links they have shared.

The major step Google has taken to expand Social Search has not been met without controversy. Facebook supposedly hired a public relations firm to broadcast negative stories about Social Search to the media. According to Mashable.com, “Facebook claims that Google’s practices raise ‘serious privacy concerns.’” Apparently, Facebook wasn’t thrilled with the idea of Google using their data without permission.

We Told You Before

When Google first announced Social Search two years ago, we mentioned the significant impact it would have on attorney Internet marketing. Fast forward to 2011 and we have been proven right. Social media websites, such as Facebook, Twitter, YouTube and LinkedIn, have become platforms for attorneys. As a lawyer, you need to recognize that your potential clients are actively using these sites and you need to make sure that they can find you.

For information on how you can get started with your social media campaign, pre-order our book, Secrets of Social Media for Attorneys Revealed.

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