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'Jagger' Puts the Dagger in Shortcut SEO Practices

In October, 2005, a major update to Google’s page ranking formula – dubbed Jagger in the search engine consulting community – began changing the order of things for millions of pages on the web. Professional observers believe Jagger was a major effort to root out sites that still employed old methods of search engine manipulation – such as doorway pages, keyword spamming and invisible text. Google also went after sites that use artificial linking and rely on so-called link farms to boost their PageRank and subsequent standing in search returns. “Sites that have spent the past few years building content and developing an organic-looking link structure that included inbound links from authoritative sites are happy,” according to the December 2005 newsletter of SearchEngineNews.com. “But sites that lost rankings were almost uniformly using strategies that were previously effective but disliked by Google. No surprise, Google just got better at identifying and filtering them out of the search engine results.”

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