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This Video Went Viral, Fast...How to Make Your Lawyer Videos Take Off

Posted on Jun 01, 2011

Have you ever wondered what exactly makes a video go viral? There’s the infamous video entitled “David After Dentist,” which shows a boy feeling the effects of a trip to the dentist that got an amazing 90 million views since 2009. Then there’s our very own Jim Folliard’s notable video featuring Alexander Ovechkin of the Washington Capitals singing the Eastern Motors jingle. That video has attracted nearly 300,000 views.

Earlier this month, another video went viral. The video, titled, “Greatest Marriage Proposal EVER!!!” had one purpose – to get a “yes” answer. Matt wanted to propose to his girlfriend in a unique way, so he hired an Atlanta videographer. The video was supposed to appear like a movie trailer. The story goes that Matt’s girlfriend, Ginny, was sitting in the theater to watch Fast Five, when the trailer started to play. It showed Matt talking with Ginny’s father, asking for her hand in marriage. Then, Matt had a live cam set up, which captured Ginny’s surprise reaction and the ultimate wedding proposal.

Since the video was loaded on YouTube, it has received an amazing 15 million views!  You can see the clip here.

Going Viral

YouTube boasts on its website that in 2010 alone, it reached over 700 million playbacks. Currently, YouTube mobile gets a whopping 100 million views on a daily basis. So, what’s the deal with these videos, especially the ones that go viral?

It comes down to creativity. You need to come up with a way to make your videos stand out from the crowd. Your videos also need to speak directly to your target market. Learn more by ordering the book, How Really Smart Lawyers Are Using Video on the Web to Get More Cases.

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