Web Marketing News

Tracking the Data: Twitter Launching Analytics Platform

There is now another way to track a portion of your social media marketing: Twitter Web Analytics. This is a new venture for Twitter, and it was made possible with technology gained in the BackType acquisition from July.

Announced on September 13^th, 2011, Twitter is offering software to measure the amount of traffic Twitter is sending to your websites. The software offers three key benefits:

• 1. Understand how often your website content is being shared across the Twitter network
• 2. See the amount of traffic Twitter sends to your site
• 3. Measure the effectiveness of your Tweet Button integration

You are now able to accurately see if your Twitter profile and your tweets are working for you, regardless of how many followers you may or may not have. This data, along with the data received from Google and YouTube, will help you in your decision making for your social web marketing. If the traffic is low from Twitter, perhaps you should look at what you are tweeting. Look at whether your replies or tweets are relevant to your followers. The more data you can garner, the better the data is fully utilized. Do not let the free software go to waste. Let your decision making be based off a solid foundation of data.

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