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Twitter Extends Deal with Search Site Bing, Ends Deal With Google

Social networking giant Twitter and Microsoft's search engine website Bing have agreed to extend their agreement to integrate real-time tweets into Bing's search results. Fittingly, both companies made the announcement through a series of tweets this week - with the two technology powerhouses promising even bigger and better things to its users in the future.

The agreement to renew the deal regarding a live stream "fire hose" of tweets comes just months after Twitter and search engine powerhouse Google failed to renew a similar deal. When their arrangement expired in early July, Google left the table and took the real-time tweets - and its entire real time program - offline. Some speculate that the move had much to do with Google's new Google+ social network, which could be a future competitor for Twitter.

It is still not clear whether Twitter and Microsoft have actually solidified the details of the new deal, which could certainly be mutually beneficial. Twitter has lost the help of Google when it comes to live-streaming tweets - an issue that could hurt their revenue. At the same time, Bing badly needs to find more advantages over Google, who continues to dominate the search engine stage and remains their largest competitor.

Of course, both of these search engine deals are occurring at a time when experts disagree on whether real-time searches are even important, functional, or valuable - perhaps only time will tell.

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