For over a year now, the rumor mill had been churning out increasingly fervent and wild claims about Apple's newest iPhone. Some claimed that the mobile device would be like nothing we had ever before seen. Others believed that the new smartphone would change the way we looked at mobile marketing.
Unfortunately, the iconic technology company suffered a shocking week - on Tuesday, they released not the iPhone 5, as many expected, but instead the iPhone 4S. The next day, Apple announced that their co-founder and muse Steve Jobs had lost his battle with cancer, and the news quickly swept across the world.
Where do Apple and the new iPhone stand now? Many who watched the presentation on Tuesday bemoaned the cell phone's lack of new features as well as the lack of charisma coming from the company's new CEO, Tim Cook. In the end, the iPhone 4S seems to have the same look as the iPhone 4 with small added bonuses of a better camera and faster processing speeds.
However, though disappointment over the phone and sadness over the loss of an innovator shared national headline space this week, it is not likely that Apple is down for the count. Already, rumors about the iPhone 5 and the continuing innovation of Apple are starting to circle, and marketing experts and gadget lovers alike are looking forward to the future.