Web Marketing News

Your Clients Can Now Rate Your Firm on Google

Posted on Dec 08, 2010

Google recently announced its latest innovation, which is known as Google Hotpot.  It is a service similar to Yelp, where people can give reviews about local businesses.  The benefits of Google Hotpot and other local review sites are that you have the capability to discover new local businesses and can hear firsthand from previous customers regarding their experience.  As a lawyer or other business owner, these benefits are huge.

Google Hotpot could have a big impact on your business, and here’s why:

1. Google will make recommendations based on people’s ratings.  According to Google, “every time you rate a place on Google, we get a better understanding of your likes and dislikes.  Once we discern your tastes, you’ll start to see recommendations in your search results.”  As far as Internet marketing is concerned, it is all about being found at the top of search results with Google and other search engines.
2. It’s an opportunity for word of mouth marketing. Hotpot has a direct influence on your marketing efforts.  When people review local businesses, any friends they are connected with on Google will also be able to see the feedback and recommendations.  People are more apt to trust a business when their friends have spoken highly of it.

The review feature offered by Hotpot is considered to be more user-friendly than Google Places, which is all about business.  It’s supposedly easy to use and recommendations made through Google Hotpot are available to the public.

Social media continues to shape the way that consumers look for services.  If you are a lawyer or other business professional, you need to adapt to the new trends.  For assistance with your attorney Internet marketing efforts, call us today at 888.886.0939.

Be sure to order a FREE copy of the report, The 5 Biggest Mistakes 99% of Lawyers Make With Their Websites.

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