Web Marketing News

YouTube Promoted Videos Reach a Major Milestone

YouTube Promoted Videos are nothing new.  This form of advertising, which is very similar to pay-per-click (PPC), was launched almost two years ago.   What has caught everyone’s attention recently is that these videos have attracted nearly a half a billion views since this ad program was created.

According to YouTube.com, thousands of businesses from various industries have been successfully using Promoted Videos. A blog posted on the company’s website states, 
“many video ads reach over 1 million video views, offering everything from solutions for bad breath to candy bars and cars.”

What is a Promoted Video?
Think of Promoted Videos as YouTube’s version of Sponsored Links (which appear on Google.com).  Advertisers pay to have their videos appear in the search results on YouTube.com.  They decide which keywords they want to target in their campaigns and create promotional text.  Advertisers only pay when someone clicks on their videos.

The Importance of Web Video
Whether you are involved in a Promoted Videos campaign or not, it is important that you develop high quality Web video that will capture the attention of your prospects.  You need to create video clips that answer your prospects’ questions and show that you have the solutions to their problems.

To find out how we can help you with your attorney Web video, contact us today by calling 888.886.0939 or filling out our online form.

Be sure to order Tom Foster and Gerry Oginski, Esq.’s information-packed book, How Really Smart Lawyers Are Using Video on the Web to Get More Cases.

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