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YouTube Will Begin Paying for Professional Content

Since its inception, YouTube has simply been a place on the web for users to upload videos. At first, YouTube was mostly utilized by novices with web cams or those uploading family films. In recent years, YouTube's power and reach as been harnessed by businesses of all sizes that wish to use the web video site to spread their message or profit from ads. Now, YouTube has announced that for the first time ever that it will pay certain companies and personalities to make content specifically for their site.

The web video site, which has been owned by Google for the past five years, is paying out $100 million for content production, targeting everything from behemoth film companies like Warner Brothers to small one-man shows who already have popular content on YouTube. The plan is for YouTube to profit from the ads they place on the web videos and later split profits with the videos' creators.

This big move has been motivated by the continuing popularity of web videos and by Google's wish to make YouTube more profitable and more attractive to advertisers. It is reported that they hope that official, high-quality content will command more and better ads as well as bigger audiences.

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