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More than ever before, being a lawyer today also means being an activist for the rights of consumers and everyday Americans. As attorneys, you know better than anyone the many threats looming over the rights of consumers and victims of personal injury, and you are in the best position to protect those rights. Your site should consistently reflect this message to the public, and draw from current events and developments to support the claim. By enlisting the experience, knowledge and resources you’ll find with a CMP (Content Management Program) plan, Foster Web Marketing can help you achieve all of your online goals.

Today, attorneys serious about pursuing success with their websites have two paths to choose from: the path of Money or the path of Time. Here are the distinctions:

1. Money Path: Spend big bucks on paid placement advertising, Google Adwords, purchasing exclusive placement for keywords related to their practice areas. Paid Placement Directories can be effective, but the best ones have exclusivity clauses and limit their clientele to one attorney per state or region. Assuming you can secure the type of services you want from a Directory, the upfront costs can then range from $100,000 to $200,000 per year.

2. Time Path: Spend 2 to 3 hours a week updating your site, adding new and relevant content, and researching and applying the latest search engine optimization strategies to your site as those trends emerge. Because most consumers will go to a search engine first, you need to be there too.

Since Foster Web Marketing began designing and servicing attorney websites over 10 years ago, we have always advocated the Time Path. That’s why we’ve designed our proprietary content management system, Dynamic Self-Service (DSS), to give attorneys the ability to perform updates and edits to their sites on their own, and at the pace that the Internet demands. In addition, the Time Path encourages attorneys to think of new ways they can use their websites for their specific marketing needs. And it’s also a lot cheaper.

Many of our clients are finding those 2 to 3 hours a week in their schedules, and they are seeing good results. With visitor totals exceeding 2000 and more every month, these clients are getting the jump on cases and inquiries through their contact forms, setting up extensive referral relationships with attorneys across the U.S., and turning their sites into valuable and relevant repositories for information and commentary about the many political and legal challenges facing consumers, the injured and the disabled today. By following the formula and using the tools we’ve provided, these clients are learning the value of marketing their online presence.

Other clients simply don’t have 2 to 3 hours a week to spend on their sites. For those clients, we offer Foster Consulting Content Management Program (CMP).

Why Do I Need CMP?

Search engine optimization is not a one-time event. Competing with the best on today’s leading search engines requires knowledgeable and steady stewardship over your site. With CMP, we apply the same winning content management strategies to your existing site that we offered during your site’s initial production, on a monthly basis. This ensures that your site’s content is fresh, relevant and places well on the engines.

No one knows the “one way” to achieve consistent success on the Internet. That’s because there isn’t just one. There are about thirty little things you need to update each month to keep your site competitive. Even then, there will be periods where nothing seems to work in the wake of major changes in policy and evaluation at Google, MSN or Yahoo. By subscribing to a CMP Program, we do all the heavy lifting when it comes to figuring out how to make your site succeed.

What Services Come With CMP?

We offer three service plans for CMP – Basic, Pro & Platinum. Each plan comes with similar services. The pricing is based on hours spent each month on your site. CMP subscribers enjoy a significant hourly discount for all of our services. 

Conclusion

Being an attorney today also means being an activist for the rights of consumers and everyday Americans. As lawyers, you know better than anyone the many threats looming over the rights of personal injury victims, and you are in the best position to protect those rights. Your site should consistently reflect this message to the public, and draw from current events and developments to support the claim. By enlisting the experience, knowledge and resources you’ll find with a CMP plan, Foster Web Marketing can help you achieve all of your online goals.

Library for Search Engines:

  • WHAT DOES ALL THIS STUFF MEAN? An SEO Glossary, Part Two   
    Description: Foster Web Marketing is a full service web development company that specializes in helping attorneys maximize their presence on the web. A website should not simply be an electronic business card. It should be an active part of your efforts to recruit and retain new clients. Foster Web Marketing builds active websites that are constantly updated and constantly highly ranked in search engines. If you are interested in a free consultation, contact Foster Web Marketing today.
  • WHAT DOES ALL THIS STUFF MEAN? A Search Engine Dictionary   
    Description: At Foster Web Marketing, we like it much better when our potential clients are well informed about search engines. This makes it easier to explain, and it makes it easier for us to adequately describe what we do. Here is a list of often used terms by people and companies that focus on search engine placement. If you read this before a meeting with an SEO, then you might have a better idea as to what is going on. And even if these definitions aren’t clear to you, at least having them floating around in your brain might be helpful once you see how these terms are used in context.
  • Google Webmaster Chat Seminar   
    Description: Matt Cutts and a few other moderators from Google's webmaster central tools blog conducted their third online webmaster chat seminar on Wednesday, October 22nd. The seminar consisted of an open-forum setup where webmasters and SEO consultants from all over the world submitted SEO-related questions to the team, others would vote on the questions and whether it was worthy to be answered, and the team addressed the questions both online as well as during the audio session. George Murphy, SEO consultant for Foster Web Marketing, attended the session.
  • Are MySpace and Facebook AdWords Worth the Money?   
    Description: Foster Web Marketing is a full service web development company that helps attorneys all over the United States gain a real and practical web presence for their firms. We offer website design, content writing and management and search engine optimization. A website should be more than just a high priced electronic business card. It should be a crucial part of how you market your services to the public. If you feel that your website and your law firm needs more of a prominent presence on the internet, contact Foster Web Marketing for a free legal consultation today.
  • Don't Ignore the Lesser Search Engines   
    Description: Foster Web Marketing is a full service web development company that helps attorneys create or improve existing websites, manage content, and maximize their web presence on search engines. A website should be more than an electronic business card. It should be a vital part of your marketing strategy geared towards making your site visible to contacts and potential clients. If you are considering revamping the web presence of your firm, contact Foster Web Marketing for a free consultation today.
  • SEO: Realistic Expectations   
    Description: So now that you have your firm website up and running you are probably thinking that there is no reason that your site shouldn’t be at the first spot on the first page of every search engine that matters, particularly Google.
  • More to the Internet than Search Engines   
    Description: At Foster Web Marketing, we offer full service web programs for attorneys all over the country. We offer web hosting, content writing and management, site design and search engine optimization services. We also offer consulting services so you can get the most out of the internet. If you are part of a personal injury law firm and are interested in raising the internet profile of your firm, contact Foster Web Marketing for a free legal consultation today.
  • Findlaw Re-names the Wheel, Claims to Have Invented It   
    Description: Foster Web Marketing is a company that specializes in achieving positive web results for law firms all over the country. By offering content production and management, search engine optimization and website design, we can make the internet work to the benefit of your firm. Contact Foster Web Marketing today.
  • A Word on Style: Good Keyword Placement   
    Description: Foster Web Marketing offers web hosting, content management and search engine optimization services for attorneys. Knowing how to place keywords properly can make a big difference in the success of your website.
  • Good SEO Companies and Bad Ones   
    Description: Foster Web Marketing offers full service web hosting for attorneys all over the country. Our goal is to help facilitate a web presence that is designed to improve visibility on search engines while still conveying the importance of the work that is done by our clients. If you are searching for a way to expand the presence of your firm on the internet, contact our offices for a free legal consultation.
  • Does a Domain Make a Difference with Search Engines?   
    Description: Foster Web Marketing specializes in website design and search engine optimization for attorneys. Our formula of links, keywords and updating news and content pays real dividends when it comes to high placement on Google, Yahoo and other search engines. If you are interested in a website consultation, contact Foster Web Marketing today.
  • What is the Google Sandbox and how you can avoid it.   
  • Google: The Great Equalizer for Attorneys   
    Description: The internet has made it much easier for smaller firms to attract more clients. All it takes is motivation and understanding the rules. Foster Web Marketing is a firm that specializes in helping attorneys achieve high search engine rankings. Contact our offices for a consultation today.
  • Google: The Great Equalizer for Attorneys   
  • Good Google Results: Part You, Part Them   
    Description: Getting good Google results is based half on what you write, and half on the mindset of your potential clients. Foster Web Marketing, a Virginia-based SEO company for attorneys, gives you the basics.
  • Law Firm Internet Directory Services: Not Worth The Investment   
    Description: Some services offer to get your firm's website to the top of Google or Yahoo. They might be able to do that, but what they don't tell you is that you'll be sharing the top with hundreds of other law firms.
  • What To Avoid From A Lawyer Web Design Partner   
    Description: We talk to attorney web clients daily about what we do and how we can help with the optimization of the sites through the proper use of content, design and the coding of web sites. We offer the Dynamic Self-Service (DSS) capabilities to our clients which is a proprietary content management system that gives attorneys and their staff the ability to update their own information on their web sites.
  • What do people REALLY search on to find Lawyers?   
    Description: Typical attorney requested keywords like “Virginia auto accident attorney” don’t produce contacts or queries like the intelligent searches. Searchers are smart and do a variety of different keyword searching. Success can only be achieved through unique content added on a frequent basis!
  • What Is “Duplicate” or “Shared” Web Content?   
    Description: Must have information all attorneys need to know to make sure that Google doesn’t boot you from its Index!
  • BIG CHANGE COMING FROM THE BOSS: Google's Universal Search Is Right Around the Corner and You Can Be Ahead of Your Competition   
    Description: Google wants to return the most relevant information when someone types a search request into its box. Now, ‘relevant’ has gotten bigger, even ‘universal.’
  • Maybe Google isnt always the Best Choice   
    Description: An interesting article written by by Rob Pegoraro of the Washington Post on August 9th, 2007 in the business section about how Google Search should not be our only option.
  • What is Reciprocal Linking?   
    Description: A reciprocal link is a text and or a banner link to a site that, somewhere in its pages, carries a similar text/banner link to your own site. It is basically an agreement between the two sites that says, if you host my link, I will host yours.
  • What is the Keyword Cloud and how can you use it to help your law firm marketing?   
    Description: The keyword cloud is basically a visual representation of key words on a web site. Primary examples in the legal industry could be medical malpractice, automobile accidents, workers compensation or personal injury attorney.
  • What Law Firms need to know about Search Engine Optimization?   
    Description: A law firm should understand that Search Engine Optimization (SEO) consists of multiple levels and many layers within those levels. Search Engine Optimization is a subset of search engine marketing. A web site can either try to improve the quantity of visitors or it can try to improve the quality of visitors to their web site.
  • 5 Ways to Improve Your Search Engine Page Rank (and Placement) Organically   
  • What the heck is Google PageRank™ and why do Attorneys Care?   
    Description: Here's the deal, attorneys must understand Google PageRank if they want to have a successful web marketing campaign and get visitors to come to their websites. Simple.
  • Google Protecting Integrity, Ad Revenue   
    Description: Through Blacklisting, Google Shows it Can Protect Integrity of Search Returns (and Advertising Revenue)
  • About Google Index Updates   
    Description: Foster Web Marketing has always espoused a hands-on approach to maintaining our client sites. Through the development of a simple and effective content management system – Dynamic Self-Service – we provide our clients with the means to match Google’s hunger for new content and information, on pages designed to appeal to search engine indexing standards.

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