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Effective Web Marketing and SEO that Gets You The Cases and Clients You Want!

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what clients say

"My advice is to get rid of the yellow pages and sign up with Foster Web Marketing." - Dr. Peter Wishnie

"Foster Web Marketing has made all the difference in increasing our online traffic which translates to more patients and more revenue! They have been very helpful in taking our practice from busy to booming!" - Dr. Marybeth Crane

"I love that, practically speaking, it's like having our own web services team right in our office...they are like an extension of us. We would never get that with FindLaw." - Mischelle Davis

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Legal marketing on the web isn't so easy. Have you ever wondered how your competitors consistently get on page one of Google? The secret is search engine optimization (SEO), which refers to the process of improving your website’s ability to be discovered naturally by search engines. The good news for you is that you have just found a company that specializes in attorney SEO.

Find Out the Mistakes 99% of Lawyers Make With Their Websites

Even though attorneys frequently use the Internet to market their firms, they make some of the biggest mistakes. Order your copy of the report, The 5 Biggest Mistakes 99% of Lawyers Make With Their Websites, before you hire anyone to help you with Internet marketing for your law firm.

If You’re Not On Page One, You Are Invisible

When people search online, they tend to focus on the first few listings presented in search engine results. Think about your habits when you surf the Internet. If you look up a topic on Google, do you scan the pages of results or do you look at the top listings?

Research has shown that you can boost your website traffic by 600 percent or more if you are in the top listings. That doesn’t seem surprising, as another study found that the majority of Internet users spend more time looking at the top search resultsthan anywhere else. What does that mean for you and your business? If you are not on page one, then you are invisible to your potential clients.

How Do We Help Our Clients Dominate Their Competitors Online?

When it comes to Internet marketing, you have to have the best strategy and tools in place to not only obtain a high search engine ranking, but to blow away your competition. You also have to be able to convert your website visitors into clients. If you want to attract the types of cases that YOU want, then you need to contact the experts.

At Foster Web Marketing, we have been able to help our clients consistently grab the top listings in search engine results, which have exploded their practices. We know just the right mix of SEO tools to use to achieve successful results in attorney Internet marketing campaigns.

There are many factors that go into effective search engine optimization, including:

Content: Step one in all SEO is based on good content. Your content will help you get found by the major search engines, which will in turn, help you get discovered by your prospects. At Foster Web Marketing, we know how to craft powerful and informative website content for lawyers. This content is optimized and includes the information that your clients are looking for.
Link Building: Inbound links are crucial to SEO. Your site will be considered a relevant source of information by search engines when credible websites link back to yours. We will develop an attorney link building campaign for you, by recommending and contacting linking partners and relevant sites or portals. Our SEO experts also track and database all link relationships.
Keyword Research: You need to know what keywords and phrases your clients are using to find your services. We will research your top keywords, which will be used in your content and for link building purposes.

To find out more about how we can help you grow your business through Internet marketing, contact us today at 888.886.0939 or fill out our contact form.

Blog for Web Marketing | SEO

How Important Is It for Your Lawyer Website to Be #1 on Google?
Description: How important is it for your attorney website to be #1 on Google? Let’s examine the results of a Cornell University study regarding Google click distribution.
When It Comes to Search Engines, There’s More than Just Google
Description: Everyone wants to appear at the top of page one when it comes to Google search results, but you should know that other search engines are important, too.
It’s Not Enough to Be on Page One: Convert Search Queries into Website Visitors!
Description: If you want to succeed at lawyer search engine marketing, you must understand the importance of converting search queries into attorney website visitors.
Search Engine Marketing Success for Lawyers: #9
Description: Read how having a successful search engine marketing plan can give you a top rating on search engines, authority, and more clients.
10 Steps to a Successful Search Engine Marketing Plan for Lawyers
Description: The step-by-step guide to a successful search engine marketing plan from the experts at Foster Web Marketing.
20 (Yes, 20!) Call-to-Action Ideas for Attorneys & Law Offices
Description: Check out a list of twenty different calls to action for attorney websites and law offices, from the mundane “contact us” to more original ideas and offers.
A Chicken in Every Pot, And a Call to Action on Every Page!
Description: When creating a lawyer website, be sure to have at least one call to action on every page to get the most conversions and contacts.
In the Post-Panda World, Beware Redundant Website Content
Description: Learn about the dangers of posting redundant and repetitive articles and content on your attorney website – and learn how to produce unique, interesting copy.
The Moral of the Google Panda Story
Description: When it comes to the Google Panda update, there is one SEO and marketing lesson that every attorney with a website should take to heart.
Out of Fashion: Black Hat Marketing Strategies
Description: Learn how your black hat SEO tricks are now hurting your web ranking due to the advent of Google Panda – and learn what SEO tactics you should be using.
Google Hiding Some Search Queries: What Does It Mean For Marketers?
Description: Google has added a new security feature to its search engine that helps protect users but also makes it difficult for marketers to track keywords and queries.
How Your Website Can Take Advantage of Current Events & Breaking News
Description: Current events and breaking news stories can be integrated into your marketing strategies and web content whether they directly relate to your business or not.
How Steve Jobs Changed Web Marketing Forever
Description: Apple Co-Founder Steve Jobs died this week at 55, leaving behind a number of universal marketing lessons that he used to change the world.
Google+ Is Open To The Public, But Activity Has Plummeted – Now What?
Description: Google+ has not yet seen success, and its usage is already dropping – but could the social networking site still be useful for attorney website marketing?
Three Free Tools to Keep an Eye on Your Competition
Description: The lawyer marketing experts at Foster share three free tools that attorneys can use to find information about their competition’s web traffic and links.
Attorneys: Get In a Marketing Mindset
Description: Getting in a marketing mindset is vital for attorneys who want to improve their practice both online and offline. Learn how to get started.
5 Apps for Viewing Google Analytics on a Smartphone
Description: You no longer have to wonder how your web traffic is doing. See the results instantly with these apps available for your smartphone.
Stay in Front of Your Clients Using an Attorney Mobile Application
Description: A mobile application allows you to stay in front of your clients for hours each day. read this blog to learn more about attorney mobile apps.
Attorney web marketing: are you selling yourself TOO hard?
Description: Are you guilty of beating your web visitors over the head with a baseball bat and demanding that they call you TODAY? Instead, focus on building TRUST.
Why we like case studies on attorney websites – and you should too!
Description: Reluctant to talk about your previous cases on your website? Learn why we love case studies - and so do search engines and your potential clients!

Library for Web Marketing | SEO:

Lawyer Search Engine Marketing: The Three Vital Steps You Need To Understand
Description: Learn about the three major steps your law office needs to take in order to transform your attorney website into a successful marketing tool.
Websites for Lawyers Need to Have Calls to Action: Here are 4 Tips!
Description: Having great calls to action on each of your webpages will help attract potential clients, lower your bounce rates, and help gauge the success of your site.
Lawyer Search Engine Marketing 101
Description: SEM and SEO, what is what and is there a difference? The experts with Foster Web Marketing explain.
The New Era of Web Design for Law Firms: Three Changes to Make Post-Panda
Description: Learn about the 3 major changes that will impact web design for law firms in the post-Panda era.
Should Legal Marketers Pay Attention to Other Search Engines Like Bing?
Description: Those with attorney websites should understand the differences between the Google and Bing search engines – and how to rank well on both.
Google’s Algorithm Change Makes Fresh & Relevant Content Even More Important
Description: Google made a big change to its algorithm. What does that mean to you? Fresh content is even more important than ever before.
Does Load Speed Affect the Success of My Lawyer Website?
Description: Your website’s code and page speed can affect your attorney website’s bounce rate, conversion rate, and page ranking. Learn more.
Three Tools to Monitor the PageRank of Your Lawyer Website
Description: Knowing your attorney website PageRank is key to developing working web marketing strategies and taking steps toward search engine optimization.
Three Places On The Web To Find Great Marketing Ideas For Your Attorney Website
Description: For great attorney website marketing ideas, explore attorney mastermind groups, LinkedIn Groups, and any successful business websites.
Wondering What Panda is All About And If It is Affecting Your Lawyer Website?
Description: What is Panda 2.3? Does it weaken or strengthen search results? Does it help or hurt your lawyer website? Read this article for answers & order a FREE report.
Will It Ever Stop?! Learn How to Capitalize on Google’s Many Changes
Description: Learn how you can actually benefit from all of Google’s recent changes, including the Panda Update 2.2. Order one of our many FREE books and reports!
">Ben Glass is at It Again: Learn About His Latest Program, "No Fee for Kids"
Description: Unique marketing strategies can help you gain an edge over the competition. Read this article to see how Ben Glass used a unique legal marketing approach.
How about showing some love to the clients who already love you?
Description: Are you showing enough love to your former clients? Don't forget about your clients once their case is over and done - they're a great source of referrals!
Attorney web marketing: 3 tips for staying in Google’s good graces
Description: Hearing a lot about the recent Google search engine updates? Don't worry, we've summarized the top 3 things you need know to keep your law firm site rocking.
Going organic: why it is good for your food and your attorney website SEO
Description: Attorneys have a lot of competition online, but can beat the competition with organic content and organic link building. Learn why and how it works right here!
Every Page Matters When Your Law Firm Has a Mobile Website
Description: Every page matters when you have a mobile website created for your law firm. Read this article to learn more and order a free book.
Great ideas for your awesome new attorney smartphone app
Description: Wondering what on earth a lawyer would do with a smartphone app? Wonder no more! Here are some great ideas for awesome attorney smartphone apps you can use!
Google wants you to get your online content organized – and here’s how!
Description: You're not going to rank high on Google unless your content is unique, relevant and well organized. Here's how to organize your content & improve your SEO rank.
7 Steps to a BETTER Google Places Listing for Your Law Firm!
Description: Is your law firm maximizing its Google Places listing? Read this article for 7 steps to that Places top spot. Also, order our FREE report!
Four easy steps to boost traffic and ratings on your Google Places page!
Description: How can you get great customer reviews on your Google Places page? Follow these FOUR EASY STEPS and watch those reviews roll in!