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Effective Web Marketing and SEO that Gets You The Cases and Clients You Want!

Web Education:

what clients say

Got my first case from [my site] yesterday. ...I'm really into this. It's fun.

Alvin Wolff
St. Louis, Missouri Accident Lawyer

I’ve worked with Tom over the last 5 1/2 years and believe he is the only webmaster around who truly “gets it” and understands the most up-to-date, effective and ethical marketing methods for attorneys.
Gerry Oginski
New York Medical Malpractice Attorney

Magic bullet, no; essential pillar of an integrated marketing strategy, yes. Having a Top Rank website is worth it.
Ches Crosbie
Newfoundland and Labrador Personal Injury Attorney
Canada

Read All Testimonials

What is search engine optimization (SEO)?

SEO is the process of improving your website's ability to be discovered naturally by the search engines. The best way to do this for any website is to have content that can be discovered. Step One of all SEO is based on good content.

Further critical elements to successful optimization involve additions and changes to your site's content on a frequent basis. Code updates to reflect technology improvements as well as external factors such as refining the quality of other links pointing to your site are also part of SEO.

Why is search engine optimization important?

As the online market for professionals (like attorneys) grows, selection becomes more competitive, and the cost of pay per click advertising rises - it's more important than ever before to have a website that ranks highly in the organic search results.

Adding content to your site that is informative and based on the information your client is looking for is the key. Build your content based on the questions you have been asked by clients, not on the features and benefits that maybe important to you. After all, it is what your clients search for NOT what you search for.

Search engine optimization to your content is an investment that will continue to grow. Where “Pay Per Click” (PPC) campaigns die as soon as you stop them, organic content that is indexed by Google stays there forever. And the more you have of it the more “relevant” you are to Google.

It is the best long term Return On Investment you can have online.

What do you know about SEO?

Top listings in organic search results can boost your traffic by 600% or more.
Research indicates that 9 out of 10 searchers click on the organic results over the pay per click results. What do you do?
Natural rankings provide much more quality traffic than sponsored paid listings.
Your prospective clients will use search engines to research you by name as well as by business.
Targeted content and proper optimization of the content can significantly improve your prospect to client conversion
Optimization can boost your online visibility in social media, blogs, press releases & more.

How we price out Search Engine Optimization:

FWM bases your proposal on our experience with other similar projects in conjunction with the amount of work required to optimize your specific website. Most of our clients can find a plan that works for their budget without issue. However, before we can accurately quote for SEO; we have to know your location, your target areas, any issues you may be facing, and how competitive your goals are.

Our Customer Relation Managers customize proposals and SEO plans for each client, based on discussion of goals and requirements.

Keyword Creation and Research:

We identify logical keyword phrases likely to be used by potential clients. The number of key words or phrases is determined by the plan level and is only used as a baseline for more realistic “long-tail” keyword phrases.

SEO in the Code:

We will create and optimize the META information to include Page Title, Description, Keywords, and Robots tags for each individual page we optimize.

SEO Copywriting and Page Optimization:

We provide you with keyword-rich, optimized content. We start with content you provide and re-write and/or enhance the content to make certain it meets or exceeds the standards of all top-tier search engines.

Link Building:

Based on FWM linking recommendations, we make contacts with potential linking partners and relevant sites or portals. We track and database all link relationships (inbound and outbound).

Monthly Status Reports:

Updated ranking and linking reports provided on a monthly basis with analysis and recommendations. These reports show you at-a-glance the progress of the optimization. You will see which keywords have achieved rankings and which have not yet.

Competitive Analysis:

We will provide an analysis of the top competitors for your primary keywords in your market. This includes page listings, traffic estimation, inbound linking, and methods they are using to market their site. We provide a ranking report showing positioning for your top competitors.

Advanced Keyword Analysis:

In depth keyword research and testing to include metrics that measure keyword effectiveness, conversion, and level of competition. More detailed keyword research will also uncover niche keywords and some keyword phrases used by non-likely prospects, thereby eliminating the chance of misdirected focus.

Blog for Web Marketing | SEO

Law Firm And Attorney SEO and Internet Marketing

Library for Web Marketing | SEO:

3 Ways to Use Google Alerts to Improve Your Attorney Internet Marketing Campaign
Description: Read this article to find out how you can keep track of your competition and manage your online reputation, for free! For information on how Foster Web Marketing can help you with attorney website design, Web video, Internet marketing and more, contact us today at 888.886.0939.
You Can Never Stop Optimizing Your Lawyer Website
Description: Attorney SEO never stops. Your competitors are going to continue to optimize their websites to gain those top positions in search engine results. Read this article to learn strategies to stay ahead of your competitors. Contact Foster Web Marketing at 888.886.0939 for information regarding our services, including lawyer web design, content management and Internet marketing.
Attorney SEO Tip: Understand the Value of the Long Tail Keyword
Description: It’s time to add a new term to your vocabulary, the long tail keyword, which will help you in your attorney Internet marketing campaign. By writing articles with long tail keywords, you will have a better chance of achieving a high search engine ranking, as well as attract a more targeted audience.
Three Steps to a Successful Link Building Campaign
Description: Creating a successful link building campaign is important when it comes to search engine optimization. Having quality, relevant websites linking to your attorney website will help you improve your Internet marketing efforts and ultimately, attract more cases. Read this article to learn more about how to implement a link building strategy.
How to Reach Clients in Your Area Through Your Web Content
Description: It is possible to reach clients in your area through your website content. Read this article to learn four attorney Internet marketing tips that will help you reach potential clients in your geographic location. Call Foster Web Marketing at 888.886.0939 for assistance with attorney Internet marketing, web design for lawyers and more.
Adding Images to Boost Your SEO Efforts
Description: Adding images to your content can help you improve your SEO efforts. Image search has become an important factor in Internet marketing and is something you should not ignore. Read this article to learn how you can add images to your text and increase your website traffic.
Components of an Effective Attorney Website
Description: If you have been wondering what components go into the creation of an effective attorney website, then you need to read this article. Find out how you can create a lawyer website that converts prospects to clients and attracts more cases. Contact the best attorney web design company, Foster Web Marketing at 888.886.0939.
Follow the Example of Newspapers When Placing Content
Description: The placement of your content and your titles are important for search engine optimization, as well as for client conversion. This article explains how you can follow the example of newspapers to create effective content and headlines. For information regarding Foster Web Marketing’s services, including website design for attorneys, content management, lawyer web video and Internet marketing, call us today at 888.886.0939.
E-zine Articles & Press Releases Are Important Too
Description: Articles for e-zines and other publications, as well as press releases, are great ways to achieve high search engine rankings and establish yourself as an expert in your field. Read this article to learn more and contact Foster Web Marketing at 888.886.0939 for assistance with web marketing, attorney website design and more.
Four Tips for Creating SEO Content That Search Engines AND Prospects Love
Description: When it comes to search engine optimization, content is a huge factor in the success of your Internet marketing campaign. This article provides four tips for writing SEO content that is search engine friendly and attractive to website visitors. For information on how Foster Web Marketing can help you with attorney website design, content management, lawyer web video and Internet marketing, call us today at 888.886.0939.