Social Media Marketing Solutions for an Increasingly Social World
Social media is an essential part of your online presence, so if you haven't already, it's time to embrace it. Social networking allows you to market yourself, build your brand, establish authority in your field, build SEO, and connect with your online users. Facebook, Twitter, Google+, YouTube, and LinkedIn have become the new frontier, and simply having a profile on these sites isn’t enough anymore—you have to be actively engaged with them.
So here are some obvious questions concerning social media marketing for business managers:
What Social Media Marketing Means for Attorneys, Doctors & Businesses Like You
How often does a product allow you to actually see what your clients or customers are thinking, feeling, and dealing with on a daily basis? Social media sites, such as Facebook, Twitter, Google+, LinkedIn, and YouTube—yes, YouTube is a social media site—give you the rare chance to interact with clients on a daily basis and constantly supply them with helpful information.
With an effective social media strategy, you will be able both to interact with potential clients and drive traffic to your website. This will increase your site’s search engine optimization (SEO) value and page rank, and ultimately get you the clients, customers, or cases you are looking for.
How an Effective Social Media Strategy Can Help You Improve Your Business Practices
Boosting your overall exposure online: Too often, exposure is underrated in the online marketing world. Each social media profile is an extension of your website, expanding your reach and giving you the opportunity to funnel prospective and current clients to the newest features on your website.
- Increasing brand awareness (Yes, you are a brand): What happens after a prospect for your services comes across your Twitter, Facebook, Google+, or LinkedIn profile and decides to follow you or like you? From that point forward you are able to offer that individual an inside look at not only the business aspect of your firm, but at your personal side as well. This helps people identify with your business because they redefine you in personal terms: you aren’t just another lawyer; you’re the lawyer who is sponsoring a little league team, who shares recipes, and who gives valuable legal advice. People like to work with attorneys who show their human dimension.
- Increasing SEO efforts for your business website: It certainly doesn't hurt to link back to your website from your social media resources, does it? You increase the number of links that track back to your website—an important goal in itself. Also, you're adding more websites and resources that may rank for keywords that describe your niche practice areas and the names of the attorneys in your practice. These referral links from social media tend to be valued highly by search engines. Because the people who create links to your legal site already know you, they tend to read a page or two instead of bouncing—which is something Google is paying attention to!
You broaden your visibility substantially to those people that participate on these various social media platforms. Do not ignore this important aspect of your marketing plan. Other business professionals have done very well with social media.