You’ve probably heard us say that, when it comes to online attorney marketing and getting great cases, web content is king. But what kind of web content for lawyers should you supply for your website, and is all content created equal? While any content that is relevant, well written, and interesting has a place on your lawyer website, there are a few types of articles that can help you create a useful, professional, and helpful site:
News items. When a topic is in the news, interested readers head to Google and other search engines to learn more about it. If you are on your toes and cover a news item before others take the time to do so, you could see a significant spike in traffic and receive visits from potential clients. Just be sure the current event is tied to your practice.
Library items. One goal of your website is to establish you and your law firm as an authority in your field. Perhaps the best way to do this is through legal library articles – longer content pieces that focus on common topics and let readers know that you are knowledgeable.
Frequently asked questions. When many people use search engines, they type questions into the search box – and when anyone uses a search engine, they are ultimately looking for answers. A frequently-asked-question section on your website will not only guide answer-seekers to your website, it will also establish you as someone who has the information they need.
Testimonials. Potential clients don’t just want to hear how great your law firm is according to your law firm. Testimonials allow website visitors to learn more about what it’s like to be a client and what kind of experience they can expect from working with your firm. Testimonials can also attract web surfers who search for area lawyer reviews.
Blog posts. You have an article library, a news section, and a FAQ section – why do you need a blog, too? A blog offers a totally different user experience – one that allows for reader participation and informal, frequent updates. Also, readers can subscribe to your blog posts. Start one today!
Want to learn more about attorney web content? Or are you looking for attorney website writers who will keep your website stocked with a fresh stream of relevant and informative content? Give Foster Web Marketing a call at 888.886.0939.