Do you know the one thing that can make your Internet marketing campaign a success or a failure? How you tackle search engine optimization (SEO), which is the process of making your website show up in search results, is the catalyst in attracting people to your website. If potential clients can’t find you when they search Google, Bing, or Yahoo!, it’s like you don’t even exist.
There are many misconceptions regarding SEO and how you get a website to appear on page one of search results. You can’t force Google to list your website in their index, because it is a privilege, not a right, to be there. So, to attract search engines naturally to your website, you need to do things the correct way. If you approach SEO the wrong way, you will take your website down with you.
Know Your Competition
When it comes to SEO and attracting the attention of search engines and prospects, you need to first know your competition. What are they doing to show up in search results? How did they get listed above your website for your targeted keywords? The good news is that this information is readily available! We have a competitive analysis tool within DSS that shows you how many links your competitors have, the number of pages that are indexed by the search engines, and more. Once you know what your competitors are doing, you can do the same things, only better. You don’t need to be the best on the Web—you just need to be a step ahead of your competition.
What Else Goes Into SEO?
SEO no longer encompasses “top secret” activities that go on in the back room. Instead, search engine optimization of today involves constant interaction with your perfect client prospects, education, and brand building. Below are the steps involved in SEO—and remember that SEO is an ongoing activity:
- Keyword Research: You can’t do a lot with SEO until you know what keywords your prospects are using. That means you need to research keywords. There are many ways to go about researching, but all things start with defining your perfect client, including looking at the competition, discovering top-searched words, and good old-fashioned brainstorming.
- Content: Effective SEO is based on good content, which is designed to reach and attract your perfect client. Your targeted content will help you get found by the major search engines, which will, in turn, help you get discovered by your key client prospects.
- Link Building: Whether we like it or not, links are still a signal to search engines on the authority and quality of your website. Therefore, inbound links (other websites pointing to your site) are crucial to SEO—and the quality and relevancy of those links can make or break you. You want relevant, highly credible websites linking to you because that will help your website rise over less authoritative websites.
If all the steps involved in SEO overwhelm you, you have come to the right place. We specialize in SEO for lawyers and can help you. Beware though: there are many SEO companies out there. While SEO can be what you need to jumpstart your Web marketing, you need to be very careful about the company you choose to hire. For more information, contact our SEO experts today.
Have you noticed that when you search for a product or service, a big portion of the search results page is dedicated to local businesses? As a lawyer, you need to have a strong local presence online. That means you need a great Google My Business Local listing, plus the equivalents on Yahoo! and Bing. However, that is not even close to everything you need in terms of local SEO! You also must ensure that your practice is listed on local directories and review sites. Plus, you need to encourage client reviews. We can help you with all of these local SEO steps and more.
If all the steps involved in SEO overwhelm you, you have come to the right place. We specialize in SEO for lawyers and can help you. Beware though: There are many SEO companies out there. While SEO can be what you need to jumpstart your Web marketing, you need to be very careful about the company you choose to hire. For more information, contact our SEO experts today.
Please contact us at 888.886.0939 or chat with us at fosterwebmarketing.com.