The first thing you need to know is what Facebook allows you to do in terms of making changes to your landing page. Facebook's official policy regarding the matter reads as follows:
"Facebook currently only allows you to change the default landing tab for people who have not yet become a fan of your page. Visitors who are either admins or already like your page will always have the wall as their landing tab."
Here's how you can change your default landing page for non-fans:
- Once you're logged in and on your Facebook page, click on "Edit Page" near the top right-hand corner.
- Now, on the left-hand side of the page, click on "Manage Permissions."
- You should now see an option called "Default Landing Tab." Here you can choose the default tab for visitors who have yet to "like" you.
Visitors who aren't fans of your page will now see a different tab than fans, so make the default tab work for you by putting together something that will entice the visitor to "like" you. Just consider this the beginning of converting visitors to fans and potentially clients.
If you haven't done so already, customizing your Facebook fan page should be the first thing on your to-do list. With millions of users, Facebook can be a crucial component of any attorney's marketing campaign. Contact us for a consultation today at 888-886-0939 and start optimizing your web marketing. Be sure to download our book The 5 Biggest Mistakes 99% of Lawyers Make with Their Websites.