While we think this tip is a great one, we would expound upon it by saying any headline you write, whether it is for an article, blog post or press release, should have tweetability.
When people find an interesting content piece, they will often share it by tweeting a link or mentioning the title. As a lawyer and marketer, this is your chance to get in front of your ideal clients.
What Makes a Headline Tweetable?According to the article, you need to keep a few things in mind when writing a tweetable headline:
- Make sure the headline is short enough to be tweeted along with the link to the content.
- Include relevant keywords in the headline to make it searchable.
- Capture people’s attention by making the headline compelling or a little controversial.
To learn more about how to succeed on Twitter, read our article, New to Twitter? Here’s 5 Things Every Attorney Should Know. You should also order our FREE report, Twitter for Attorneys.
There are a lot of components that go into a successful social media and Internet marketing campaign. To learn what it takes to create a powerful online presence, which will help you get more cases, contact us today at 888.886.0939.