It’s Time to Perk Up Your Content Writing Game: Our Blog Can Help
From your blog to your Facebook posts, the content you write says something about your business. Our goal isn’t to wax poetic about word count and keywords, it’s to give you the tools you need to improve your writing and make the most of every word you publish. It’s about ensuring that the content you write stands out from the crowd and advances your image as an expert in your field. We update this blog often, so don’t forget to bookmark this page or—better yet—sign for our RSS feed. All the latest in content news: delivered right to your inbox!
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Brevity Is Not the Soul of Wit—Content Length Matters Fluff pieces may be easy to write, but they aren’t enough to sustain your clients. See why committing to longer articles is better for you and your practice.
Busy, Busy Business Buzzwords Make Your Site Go Bust You will recall that we have advised avoiding medical and legal jargon on your website. Business-school jargon is just as bad. Bid those buzzwords begone!
In a Subjunctive Mood Content writing requires you understand how the subjunctive mood in English expresses thoughts that are wishful, willful, or factually not true.
Writing Unique Content for Your Website Can Lead to Success Stop writing boring content! There are creative ways to appropriately incorporate your own personality, compassion and energy into your website content.
The Proper Use of the Dash in Content Writing The dash is the most versatile of punctuation marks, but that doesn’t mean it can be used thoughtlessly. Here, we review how dashes are used properly.
It’s a Typo Tuesday Train Wreck! To succeed at content writing, you must be meaningful, true, and clear in your communication. Here’s a writer who fails each of the three tests.
Expletives Defeated There will come a day when you need to understand how expletives are used properly in a sentence. It will be helpful if you read this explanation before then.
It’s Typo Tuesday! How Many Mistakes Can You Tolerate? When do grammar and spelling mistakes undermine the message of your professional website posts? Our Typo Tuesday analyst looks at a case study.
Perilous Punctuation: The Quotation Marks of Doom Correctly handling quotation marks is a key check of your writing ability; do it wrong, and you look like a dunce. We’re here as always to teach the rules.
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