Do you want to improve your marketing plan and get better cases and clients – but you only have today to invest your time? Try one of our one-day, do-it-yourself lawyer marketing projects. Today, we’ll tell you how to step up a Twitter account, either for you or your law firm, so that you can start social networking, tap into your local online community, and establish yourself as a legal authority in your town or city.
- Your goal: When it comes to social media marketing for lawyers, Twitter is key, especially if you are focusing on a specific geographic area. Establishing a presence on Twitter allows you to connect with past clients as well as potential clients, keep abreast of local legal news, and share your other great attorney marketing projects, campaigns, media, and content.
- Your project: Take a few minutes to read some of our online content about social media marketing, harnessing the power of Twitter, and using Twitter to increase your attorney website traffic. When you feel comfortable, head over to Twitter, open an account, and set up your profile. Pick a great background, write a great summary (within your 140-character limit), and Tweet your first Tweet to the world. Start building your Twitter community by following the most important names in your area and your industry – and don’t forget to follow some local news sources and national legal Twitter feeds. You’ll be surprised by who will follow you back.
- Your next step: Make sure your Tweets are diverse, interesting, and spaced out appropriately. Tweet about your new articles, your new videos, and your new offers – but don’t neglect to also Tweet about your local involvement in the community, the hottest relevant legal issues, and even about your family life. Retweet interesting news from the people you follow, reply to people who Tweet to you, and watch your online social networking world blossom.
Need help Tweeting – or with your social media marketing plan? We are here to guide you. Call Foster Web Marketing at 888-886-0939.