Frequently Asked Questions About the Best Website Design and Marketing for Attorneys, Doctors, and Other Professionals

Below are some questions many clients have when they first contact Foster Web Marketing about the online marketing world.

Are You A Lawyer Or Doctor Who Needs To Get More Clients?

If you've been trying to get more leads, more clients or patients, and you're not sure how to get there, Foster Web Marketing is here to help. Contact us online or call our office directly at 866.497.6199 to schedule your free consultation. We have been helping clients throughout the United States and internationally since 1998 and are confident we can help you not only reach, but exceed your goals.

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  • Where will my ads show up if I use Google AdWords to market my law firm?

    You’ve heard about pay-per-click advertising services, like Google AdWords, and it seems like a great way to market your law while still controlling your advertising costs. But where will your ads ultimately be displayed if you sign up for Google AdWords?

    The good news is that your ad has the potential for fairly wide exposure, depending on how you choose to use it. When you create an AdWords campaign, the service will display your ad many places online, including:

    • Google Search and other Google sites
    • Other search engines
    • Outside websites
    • Websites and search engines geared toward mobile users 

    To some extent, however, where potential clients see your AdWords ads will depend on your personal settings and how you choose to display your ads. For example, you can tailor your AdWords ads to display to:

    • Users who live in a specific geographic region.
    • Users who speak a certain language.
    • Other target audiences.  

    Another factor in where your potential clients see your ad has to do with how often Google is actually showing your ad. If you feel like your ad frequency is causing a problem, you may want to revisit the settings or your budget. 

    If you need help with PPC for lawyers, or if you have questions about pay-per-click advertising, please contact our helpful online attorney marketing team today. We’d be happy to review your online marketing plan, provide guidance in choosing paid attorney advertising plans, and provide continuing support for your online marketing needs. Give us a call today at 1-888-886-0939, or simply fill out the easy online contact form on this page for more information!

  • Could my law firm’s marketing plan benefit from having an Instagram account?

    These days, about 90 percent of businesses are taking advantage of social media marketing opportunities, especially on social networking platforms like Facebook, Twitter, and LinkedIn. However, fewer businesses – and even fewer law firms – have experimented with newer and more abstract social media websites. For example, Instagram is a popular photo-blogging website with over 30 million users, but few businesses have tapped into the marketing potential of the visual social media website.

    How can attorneys use Instagram to boost their social media marketing plan?

    • Take interesting pictures from you day – certainly at the office and perhaps outside of the office.
    • Create hashtags for your photos that are relevant and that will attract new followers.
    • Follow the Instagram accounts of those in your industry and community.
    • Share Instagram photos on Facebook and Twitter.
    • Get others in your office to post relevant images to Instagram.
    • Check out how other businesses are utilizing Instagram to help their brand and strengthen relationships with customers and clients.
    • Geo-tag your pictures to attract local attention and engage in location-specific marketing.
    • Get creative with your photos!

    Studies have shown that images attract more attention than plain text when it comes to social media. In addition, it’s likely that your competition hasn’t taken advantage of Instagram for marketing purposes. Get ahead of the crowd, start an account, and begin posting pictures today.

    Need help with your social media marketing campaign or want more ideas about how to tap into visual social media marketing? Contact our team at Foster Web Marketing today by calling 888-886-0939.

    Is Your Law Firm Or Medical Practice Getting Leads From Your Social Media Marketing Efforts?

    Not convinced your current social media marketing is converting leads into clients? No worries! Foster Web Marketing can help. Please contact us online or call our office directly at 888.866.0939 to schedule your free consultation with our experienced marketing team. We have been helping clients throughout the United States and internationally since 1998 and are confident we can help you not only reach, but exceed your goals.

  • Why don't I get many contacts even though I have a lot of visitors?

    There are four top reasons why you may be getting many visitors, but they aren’t contacting your law firm after visiting your attorney website. These reasons include:

    1. Too focused on SEO – If you are too concerned about appealing to the search engines and not writing good, quality content that is interesting to your potential clients, then your website visitors will leave your site and continue their search. There is a balance between having optimized content and interesting, helpful content.
    2. Don’t have an offer or something compelling – If you are not setting yourself apart from your competitors, then potential clients may not be as enticed to call you. By providing a free book or guide, it may give them a reason to contact you instead of your competition.
    3. Not using chat – People want answers and help fast. This is why the live chat function is so helpful in converting web visitors into clients. If you aren’t using it, you should be.
    4. No trackable phone number – Clients may be calling you, but if no one is answering the phone beyond a certain hour of the day, and the number is not being tracked, then you may be losing leads.

    Is Your Law Firm Or Medical Practice Website Getting Enough Exposure? Foster Web Marketing Can Help With Our Search Engine Optimization (SEO) Services  

    Are you concerned that your website isn't pulling in enough traffic to keep you swimming in leads? Do you need help with SEO for your legal or medical website? If so, Foster Web Marketing can help! Please contact us online or call our office directly at 866.497.6199 to schedule your free consultation with our experienced marketing team. We have been helping clients throughout the United States and internationally since 1998 and are confident we can help you not only reach, but exceed your goals.

  • Should I choose a local number or a toll-free number for call tracking purposes?

    There are different advantages and disadvantages to picking a toll-free number for your attorney website and for call tracking purposes—and those advantages depend heavily on your law office and your goals.

    If you practice the law across state lines or nationally, a toll-free number may be the right choice for you. A long-distance number sometimes means that clients will hesitate to call; a toll-free number overcomes that resistance. A toll-free number may also lend authority to your law firm. In addition, a toll-free number conveys that you practice law over a wide area and not just locally.

    If you are a small, local practice that focuses on helping those in your community, you should choose a local number for call tracking. A local number will be encouraging to those who are also in your area code and may even cut down on out-of-state calls that only take up your time. A local number will also help save on your marketing budget.

    Also keep in mind that a growing number of Americans now have mobile phones, smart phones, and cell phones with flat rates and national calling plans. This means that many potential clients won’t hesitate to call a long-distance number, even if they do not live in the area.

    In some instances, tracking both local numbers and toll-free numbers may be the right choice. 

    Are You A Lawyer Or Doctor Who Needs To Get More Clients?

    If you've been trying to get more leads, more clients or patients, and you're not sure how to get there, Foster Web Marketing is here to help. Contact us online or call our office directly at 866.497.6199 to schedule your free consultation. We have been helping clients throughout the United States and internationally since 1998 and are confident we can help you not only reach, but exceed your goals.

  • How do I set a budget for my Google AdWords campaign?

    One of the many decisions that you will make when starting a Google AdWords campaign for your law firm is how much you would like to spend daily for your pay-per-click advertising. There are many factors to consider when choosing your daily budget:

    • What is my overall marketing budget?
    • What portion of my overall budget do I want to dedicate to AdWords?
    • Would I have a better outcome investing my marketing money elsewhere?
    • How have my Google AdWords campaigns fared in the past, and how is this one the same or different?
    • Am I investing in a successful and tested marketing campaign?

    If you are unsure of what to set your daily budget at, don’t hesitate to start small and analyze the success of your test run before deciding on your next step. Also know that you can change your daily budget at any time.

    To change your daily budget, log into your Google AdWords account, select the campaign that you are interested in altering, and select “Campaign Settings.” On that page, scroll down to “Bidding and Budget” to set your budget.

    Would you like more assistance and guidance when it comes to PPC for lawyers? Our lawyer marketing experts are here to help you. Contact our team at Foster Web Marketing today by calling 888-886-0939.

  • Should I set my website videos to play automatically?

    When you upload a video to your website through your content management system, or when you add a video to your YouTube channel, you have the option to allow your video to play automatically – without the visitor pressing play. This feature, called autoplay, is a considered a dirty word to some and a marketing secret to others. 

    While some believe that autoplay is a great way to reach views that might otherwise miss what you have so say, others believe that starting a video without the permission of the visitor could be an annoyance. In the end, it is solely up to you when it comes to autoplaying your videos. Here are some questions that you can ask when considering the autoplay option for your lawyer videos: 

    • Do my potential clients know how to watch videos online, or would they need a feature like autoplay to encourage them? 
    • Are my potential clients surfing the Web from work or another venue that might not allow sound or video? 
    • Do I want to take an aggressive approach to my video marketing by autoplaying my videos? 
    • Do I think a significant number of visitors would navigate away from my page if a video started playing, or would they just press the stop button? 

    If you still aren’t sure what to think of the autoplay option for your videos, don’t fear. Call up one of our marketing consultants and speak with someone who can help you figure out what’s best for your wishes and your website. Contact us today at 888-886-0939. 

    Are You Considering Adding Customized, High Quality Videos To Your Legal Or Medical Website? You Should Be!

    In today's fast-paced, highly technical online world, if you're not using unique, customized video to attract new leads and clients you're definitely missing a key component to your marketing strategy. Foster Web Marketing is here to help! Please contact us online or call our office directly at 888.866.0939 to schedule your free consultation with our experienced marketing team. We have been helping clients throughout the United States and internationally since 1998 and are confident we can help you not only reach, but exceed your goals.

  • Are there any disadvantages to using Google AdWords to market my law firm?

    It’s reasonable to say that most people these days are turning to Google when they need answers, and that’s part of what makes Google’s pay-per-click AdWords service a real boon for online attorney marketing. The potential wide exposure and the ability to target a specific audience make AdWords a tempting investment – especially since you only pay when someone actually clicks on your ad! However, despite its many benefits, there can be a downside to  PPC for lawyers.

    A Poorly Managed Google AdWords Campaign Can Be Money Down the Drain 

    If you’re not managing your AdWords campaign carefully, then you could just be wasting money. If you’re not using appropriate analytics tools, carefully researching and choosing keywords, and constantly adjusting to Google’s many changes, then it’s likely that either no one is seeing your ad or you’re getting traffic without conversion. 

    Additionally, even the most effective AdWords campaigns can take a little time to really take off. It’s likely that you’ll be tweaking and adjusting your keywords and settings for a while before you really are able to target the audience you’re looking for and see the real long-term benefits. 

    A Steep Learning Curve

    Pay-per-click advertising comes with a steep learning curve, and it can be hard to find the time to make the adjustments that really make it hum. If you’re interested in starting a pay-per-click campaign for your law firm, we’d love to help you get started. Just give our online attorney marketing experts a call at 1-888-886-0939, or fill out our easy online contact form for more information!

  • I don’t understand what to do with all the information I get through Google analytics. Is it really necessary for my attorney SEO?

    Analytics is a crucial part of attorney SEO – the data you receive through analytics can tell you how effective your online attorney marketing is, what keywords are working, and where your law firm website could use some work. Used correctly, analytics can be a guiding force in building the kind of online presence that brings in more contacts, more clients, and is truly a benefit for your law firm.

    Here are the questions that analytics software can help you answer:

    • What keywords are bringing people to my site?
    • Where is most of my traffic coming from?
    • Are the people who find me finding what they need when they get here?
    • What are my most popular pages?

    Using analytics, you can fine-tune your online marketing plan, know what’s working (and what isn’t), give your potential clients what they’re looking for, and stay on top of the frequent changes to Google’s search algorithm.

    Sound pretty good? It is! If you need help making better use of your analytics data, the online attorney marketing team with Foster Web Marketing can help! Speak with us today at 1-888-886-0939, or simply fill out our convenient online contact form for more information.

    And, for more great information about beefing up your online marketing, request your FREE copy of our must-read book 7 Biggest Mistakes Lawyers Make With Their Web Marketing That Cost Them Millions in Cases, Clients, and Profits. This important guide explains more about the most common attorney website pitfalls and how effective use of “white hat” SEO can help you get seen. 

    Is Your Law Firm Or Medical Practice Website Getting Enough Exposure? Foster Web Marketing Can Help With Our Search Engine Optimization (SEO) Services  

    Are you concerned that your website isn't pulling in enough traffic to keep you swimming in leads? Do you need help with SEO for your legal or medical website? If so, Foster Web Marketing can help! Please contact us online or call our office directly at 866.497.6199 to schedule your free consultation with our experienced marketing team. We have been helping clients throughout the United States and internationally since 1998 and are confident we can help you not only reach, but exceed your goals.

  • Why Are Our Competitors Ranking So High?

    A lot of factors are behind why one website ranks higher than another. It is more than just a simple answer. In fact, it could be the name, how old the domain is, how long it has been on the web, how much content it has, how relevant that contact is to a search term, what links point to that page, how many links, how valuable are those links, and more.

    While there can be a lot of complexity behind why, Foster Web Marketing has the tools to analyze these factors. Also, the tools can be used to specifically see what it is going to take to beat out your competition.

    Search engine rankings matter, but there is more to it than just that. It is also important to ask the following questions about what your competitors are doing:

    • Are their rankings high for relevant keywords?
    • Is your competition answering the specific questions that potential clients have?
    • Is your competition ranking well for long-tail search?

    The reason that these questions matter is that high search rankings are not all that it takes to accomplish a high conversion rate and to generate quality leads. In fact, just because a site has a high ranking does not mean that it is even generating worthwhile leads.

    Is Your Law Firm Or Medical Practice Website Getting Enough Exposure? Foster Web Marketing Can Help With Our Search Engine Optimization (SEO) Services  

    Are you concerned that your website isn't pulling in enough traffic to keep you swimming in leads? Do you need help with SEO for your legal or medical website? If so, Foster Web Marketing can help! Please contact us online or call our office directly at 866.497.6199 to schedule your free consultation with our experienced marketing team. We have been helping clients throughout the United States and internationally since 1998 and are confident we can help you not only reach, but exceed your goals.