Frequently Asked Questions About the Best Website Design and Marketing for Attorneys, Doctors, and Other Professionals
Below are some questions many clients have when they first contact Foster Web Marketing about the online marketing world.
The questions below may address many initial concerns you may have. If you don't find your answers here, you should contact us for answers to any questions specific to your firm.
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How can I best search engine optimize my meta descriptions?
When it comes to search engine bots ranking your web page, meta descriptions don’t count for very much. However, having a pithy, interesting, and well-written meta description can greatly help your click-through rate and help attract readers to your website.
Here are a few SEO meta description tips to keep in mind when writing content for your attorney website:
- The best meta descriptions are ones that very accurately describe the content on your page.
- Never cut and paste the same generic meta description onto multiple pages.
- Keep your meta description under 160 characters so that it is not likely to be cut off when it appears in the search results.
- Don’t stuff your meta description with keywords—it does not help your SEO.
- Never leave your meta-description field blank.
- Take an extra minute to make your meta description interesting and effective.
At Foster Web Marketing, we specialize in providing attorneys with awesome SEO services and training attorneys to take the search engine optimization of their websites into their own hands. To learn more about what we do—and to find out how we can help you—call us today at 888-886-0939 to schedule a free meeting.
How can I best search engine optimize my web page titles?
Your web page titles are one of the most important aspects of your attorney website, and search engines weigh them heavily when ranking your page. It is vital to take the time to write a search engine optimized title that also grabs the attention of readers.
Here are some quick tips:
- Don’t make your page titles too long or too short. Google accepts 70 characters – stick with that limit.
- Put a good keyword or two in your title, but never stuff your title with more. Search engines and readers will notice, and it won’t make them happy.
- Make sure your title is relevant to the content. The closer they match, the happier both the search engine bots and your readers will be.
- Never cut and paste generic titles onto multiple pages of your website.
- Be certain that your title makes sense and is not just a string of important keywords.
- Make sure that your title speaks to the needs and emotions of the reader.
- Take an extra moment to make your title really interesting and well written.
Do you need professional help with your attorney website SEO? We are here to help. Call Foster Web Marketing today to learn more about our services and talk to a member of our marketing team at 888-886-0939.
It doesn’t seem like many people are downloading my free attorney ebook. What am I doing wrong?
If you are already offering a free attorney ebook on your website, you’ve already taken a huge step and probably have most of the really hard work out of the way. However, if it just doesn’t seem like you’re getting much interest in your free book offer, ask yourself the following questions:
- Do people know about your free attorney ebook? You can’t expect people to get excited about a book they don’t know about. Remind your potential clients about your book on your website, in your blog, through your newsletter, or anywhere else you have contact with potential clients.
- Is your free book offer relevant to your potential clients? If your book focuses on probate law, but most of your practice is devoted to divorce law, potential clients who find your book may not be interested because it doesn’t address their concerns.
- Does your free book offer suffer from thin content? If your book is very short or only contains a pitch for your law office, then clients may not find it useful or worth the download. Consider expanding and improving your free book offer or adding short guides.
- Is it easy to request your free book? If your website visitors can’t immediately find a way to request your book, they probably won’t keep digging. Make sure you have clear links to your offer page and incorporate an easy order form.
If you need help writing an ebook to offer on your attorney website, or if you have a draft that could use a little love, reach out to the experienced content writing team at Foster Web Marketing today! Feel free to give us a call at 1-888-886-0939, or just fill out the convenient online contact form on this page for more information!
Is it okay to contact your content writing team with a rough draft for my attorney ebook?
Of course! Our attorney book writing team would be happy to help you develop a draft, expand your ideas, and create an attorney ebook you can be proud to offer on your website. No matter what stage of the writing process you’re in, access to a talented book writing and editing team can be invaluable—especially if you’re a busy professional with multiple other demands on your time.
At Foster Web Marketing, we would be happy to work with your:
- Outline and/or notes. If you’re still in the planning stage and only have an outline or a few notes and ideas, we’ll love to talk with you about your vision for the book and how we can help flesh out your ideas.
- Rough draft. Whether your rough draft still needs an ending or just needs a quick proofread, the online book writing team with Foster can take off the rough edges and give it a fine polish. And you can remain as involved—or uninvolved—in the process as you prefer.
- New book project. Whether you’ve decided to scrap your draft or just want to create a series of offers, our content writing team can help you come up with relevant ideas—and we can even write it for you under your direction!
If you need help writing an ebook to offer to your potential clients, or if you just need help finishing a book you’ve started, our friendly attorney book writing team would be happy to talk with you. Feel free to give us a call today at 1-888-886-0939, or simply fill out the easy online contact form on this page to learn more!
How can I control costs in my Google AdWords pay-per-click marketing campaign?
If you’re running a pay-per-click marketing campaign through Google AdWords, you have tons of options to control your costs—it’s really one of the major benefits of using AdWords! However, with the many options available to you, it can be difficult to find the right mix that both brings in the contacts and clients you want and stays within your advertising budget.
When you use Google AdWords to market your law firm, keep in mind that:
- There are no fixed costs for an AdWords marketing campaign.
- You have control over your maximum daily AdWords budget.
- You don’t have to meet a minimum spending requirement—you can spend as much or as little as you like!
Controlling Costs Through Better Keyword Bidding
If you’re using AdWords, the real costs come from your keywords and how much you’re willing to spend on high-competition keywords. Some people end up wasting their AdWords dollars on keywords that are too narrow, too broad, or just plain irrelevant. If you want to really control your pay-per-click marketing costs, remember to measure the value of your keywords against:
- The competition for the keyword – higher competition means a higher cost!
- The number of people who search for the keyword – a cheap keyword is useless if it doesn’t help you bring in clients!
Is your pay-per-click campaign a mess? Do you need an expert hand with Google AdWords for attorneys? Give our friendly online attorney marketing team a call today at 1-888-886-0939 for guidance!
Where will my ads show up if I use Google AdWords to market my law firm?
You’ve heard about pay-per-click advertising services, like Google AdWords, and it seems like a great way to market your law while still controlling your advertising costs. But—you bring up a great question—where will your ads ultimately be displayed if you sign up for Google AdWords?
The good news is that your ad has the potential for fairly wide exposure, depending on how you choose to use it. When you create an AdWords campaign, the service will display your ad many places online, including:
- Google Search and other Google sites
- Other search engines
- Outside websites
- Websites and search engines geared toward mobile users
To some extent, however, where potential clients see your AdWords ads will depend on your personal settings and how you choose to display your ads. For example, you can tailor your AdWords ads to display to:
- Users who live in a specific geographic region.
- Users who speak a certain language.
- Other target audiences.
Another factor in where your potential clients see your ad has to do with how often Google is actually showing your ad. If you feel like your ad frequency is causing a problem, you may want to revisit the settings or your budget.
If you need help with Google AdWords for attorneys, or if you have questions about pay-per-click advertising, please contact our helpful online attorney marketing team today. We’d be happy to review your online marketing plan, provide guidance in choosing paid attorney advertising plans, and provide continuing support for your online marketing needs. Give us a call today at 1-888-886-0939, or simply fill out the easy online contact form on this page for more information!
How can I use social media websites to promote my attorney video?
Making a killer attorney video is only half of the battle – you also have promote that killer video so that potential clients actually see it, share it, and act on it. It’s a great start to post your lawyer video on your website, but you shouldn’t stop there. Sharing your video on various social media websites can help your video get views, receive comments, gain traction, and even go viral. Here’s where you can start:
- YouTube. This is the most popular social media platform for videos, and you should share all of your videos on a law-firm-specific YouTube channel. Keep in mind that millions of internet surfers use YouTube as their primary video search engine.
- Facebook. Post your video on Facebook and watch as all of your fans watch it, comment it, and “like” it. Half of Facebook’s users browse the site every single day, which means that a large number of people who follow you will see your video post.
- Twitter. Tweet a link to your video along with a pithy blurb about why the video is important to watch or what questions the video will answer.
Promoting your attorney videos doesn’t have to take huge amounts of time – it can simply consist of posting your work on a few social networking sites and making sure your online community has a chance to watch. If you’d like more tips and assistance from our online attorney video team, contact Foster Web Marketing today at 1-888-886-0939.
Should I include a video in my email campaigns?
At Foster Web Marketing, you’ve probably noticed that we are very enthusiastic about utilizing video in your online attorney marketing campaigns – video is becoming increasingly popular among internet users, and short online videos are a proven way to get more converts and clients. But what about using video in email marketing campaigns?
There are a number of pros and cons to using video in emails – and whether or not adding video to your emails is a good idea depends heavily on how you plan on incorporating your video. For example, embedding a video directly into your email is very different than including a link to a video in your email.
Here’s the good news: marketing studies have found that emails that include video generate high click-through rates and better campaign performance. A video is great at grabbing a reader’s attention and a video may reach many users in a way that words and still images can’t.
Here’s the bad news: it can be difficult to integrate video into your emails without getting them blocked by some email services. In addition, some users find email videos – especially videos with sound that autoplays – a nuisance.
Want to learn more about whether adding a video to your attorney email campaign could help your law firm? Call Foster Web Marketing today to speak with a consultant at 1-888-886-0939.
How should I approach social media marketing for my law firm in 2013?
One of the factors that makes social media marketing so exciting is that the rules and best practices are constantly changing. If you set up the social media accounts for your law firm a few years ago and haven’t made many changes since then, it’s worth sitting down with your Facebook, LinkedIn, Twitter, and other social media accounts to find out what you could be doing better.
Tips for Handling Your Social Media Marketing in 2013
If you think your social media presence could use some love, try a few of these helpful tips for dusting off your social media marketing strategy as we move into 2013:
- Make sure you’re getting involved. Your audience expects you to be social when you’re getting involved in social media. Make sure you are posting often, responding to comments, and reach out to your readers.
- The focus should be on your past, current, and potential clients. Your social media presence should be more than just marketing materials and information about how great you are. Think about the questions and concerns your potential clients have, and work to put out content that will really be helpful to them.
- Don’t forget about the power of video. Online video is still only increasing in popularity every year—and it lets your potential clients SEE and HEAR what to expect when they come in to meet with you. If you haven’t already, try adding a few videos to your social media sites.
- Beware of over-optimization of your social media accounts. As attorney search engine optimization evolves, there is less emphasis on SEO “tricks” and more emphasis on just providing relevant, interesting content for your audience.
If you need help building a great social media marketing plan for your law firm, or if you have questions about how social media can connect you with more potential clients and customers, please speak with our team today at 1-888-886-0939 for more information. At Foster Web Marketing, we know how to do social media for attorneys right, and we’d be happy to help you make your law firm shine online.
How many people can help me manage my attorney website though DSS?
When you use our Dynamic Self-Syndication™ (DSS™) system, you have the power to add and edit content on your attorney website as you see fit. Many of our users also wish to set up DSS accounts for other people who will be helping them manage their websites. Unlike many other content management services, Foster Web Marketing allows our clients to create unlimited DSS accounts so that everyone on their team can log into the system and add or edit content.
In the past, our clients have created accounts for:
- Other partners or attorneys at a firm
- Other staff members at a firm
- A marketing manager or marketing assistant
- Independent content writers (even if it's not someone from our company!)
- A SEO expert or consultant (even if it's not someone from our company!)
In addition, we are always happy to train any of the above people to use DSS successfully – and we will gladly conduct more training sessions each time you hire someone new. Everyone at your law office with an account can add content, ask questions in the DSS forum, or call us for assistance.
Does DSS sound like a content management system that could be right for your attorney website and law office? Give us a call at 1-888-886-0939 to learn more.
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