Frequently Asked Questions About the Best Website Design and Marketing for Attorneys, Podiatrists, and Other Professionals

Below are some questions many clients have when they first contact Foster Web Marketing about the online marketing world.

Are You A Lawyer Or Podiatrist Who Needs To Get More Clients?

If you've been trying to get more leads, more clients or patients, and you're not sure how to get there, Foster Web Marketing is here to help. Contact us online or call our office directly at 866.497.6199 to schedule your free consultation. We have been helping clients throughout the United States and internationally since 1998 and are confident we can help you not only reach, but exceed your goals.

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  • Will my version of DSS work with my redesign?

    Everyone who uses DSS is using the same version. However, what makes DSS unique and different is what happens behind the scenes. DSS is designed to have different functionality for different users, allowing each user to maximize their online marketing efforts.

    When a website is redesigned, the functionality of DSS does not change. The redesign is just the skin over your website’s content. Foster Web Marketing changes this appearance to keep up to date with the current online trends.

    As an example, Foster Web Marketing has redesigned its website five times. With DSS, this can be done without changing the backend coding, but only the appearance of the website.

    When going from a version 1 site to a version 2 site, the backend of your website stays the same. This effectively keeps all of your marketing work in place and only changes the appearance of your website. As new features are rolled out, you can take full advantage of them.

    Contact online attorney marketing firm Foster Web Marketing to learn more about our industry leading DSS platform and how it can be incorporated into your company’s website by calling 888.886.0939.  

  • I have a little bit of experience with html and personal websites. Is there any real benefit to working with an attorney website design team if I can do it myself?

    It depends. Building a website for your business is a lot different than building a personal website, and there are many considerations you need to keep in mind for your attorney website design. Here are just a few of the major considerations that make a business website different than a personal website:

     

    • Search engine optimization. If you want your law firm website to be worth your time and money, then it needs to be findable. Using appropriate SEO tactics and staying up-to-date on Google’s changes can mean the difference between bringing in more cases and getting lost in the crowd.

     

    • A professional feel that makes you look like an expert. With a business website, your potential clients will expect a more professional look and feel than you may be used to with your personal website. Any broken code, low-quality images, grammatical errors, etc. will only serve to make you look less professional and send your web visitors running.

     

    • Directing clients to appropriate information. Although your visitors may be willing to dig through confusing menus to find what they need on your personal website, your potential clients won’t take the time to go digging on your business website. If they can’t find what they need within a click or two, then they’re likely to go look elsewhere.

     

    Need help building an effective Web presence for your law firm? Speak with our attorney website design experts today at 1-888-886-0939, or fill our easy online contact form for more information!

  • How does redesigning a law firm website improve conversions?

    Although content is important, even the best content will get lost in a bad design. An up-to-date site that puts an emphasis on providing a great user experience will always outshine a lackluster site that doesn’t have its users’ needs in mind.

    User Experience is Critical to Any Conversion-Focused Website

    In a nutshell, Google wants to connect its users with sites that provide a good user experience, and your users are more likely to reach out and contact you if you provide the information they need online. If your site doesn’t answer your potential clients’ questions, or if your design makes those answers hard to find and leaves your users frustrated, then it is pretty likely your page rankings will suffer.

    Here are some tips for redesigning your lawyer website to create a better user experience:

    • Make your site easy to navigate. Your content doesn’t matter if no one can get to it. Organize your menus and navigation so that your users can easily find what they need.
    • Create links that make sense. Pay attention to the way you link your own lawyer website together. The more sense your internal links make and the longer users are on your page soaking up relevant information, the better it is for your page rankings.
    • Use content to answer questions and build trust. Your content should focus more on solving your potential clients’ problems and answering questions, which makes you look like the expert to turn to when it’s time to take legal action.
    • Make sure it’s easy on the eyes. Web users aren’t going to stick around on an ugly website. Choose colors and design elements carefully, take advantage of “white space,” and try to create a sharp-looking site for your users.

    Need help getting more out of your lawyer website design? Speak with our law firm web design experts today at 1-888-886-0939, or fill out our easy online contact form for more information!

  • What is call tracking, and how does it work?

    A call tracking system records certain information about who calls your business and which marketing campaign they were responding to. The specific information a call tracking system collects varies, but generally a call tracking system can record:

    • How many calls you receive
    • Which numbers have called your line
    • Where your callers are contacting you from
    • When your callers contact you
    • Which advertising campaign your caller got your number from
    • Whether you have missed calls—and, if so, when those calls came in
    • Whether you have had repeat callers

    What can you learn through this information? The major benefit of call tracking is that it can help you better understand your potential clients and better understand which marketing strategies are working for your business. Although it is relatively easy to track what works on your website or what is working when it comes to your pay-per-click advertising, it can be difficult to track phone calls without a call tracking system.

    Call tracking is a simpler process than many people are led to believe. It doesn’t require any special equipment on your end, and it doesn’t affect your existing phone numbers. In fact, as far as marketing analytics tools go, call tracking is a very straightforward and easy-to-implement process. 

    How call tracking works can be broken down into two major parts:

    Call tracking setup

    When we set up your call tracking, you will get to decide whether you would like a toll-free number or a local number. You will also get to decide where you’d like the calls to be sent: directly to your office, to your marketing department, to a third-party answering system, or even to your home or cell phone. Finally, you will decide which marketing campaign to tie your number to. 

    Information collection

    Each time someone calls your number, it is fed through a proprietary phone system that monitors and tracks the incoming call. Your call tracking system will note the time of the call, whether the call was answered, the length of the call, the origin of the call, and identifying information about the caller. 

    Make Certain Someone Picks Up When Potential Leads Dial Your Number

    Call tracking doesn’t just help you count how many people are calling from which pieces of advertising—or where they are calling from. Call tracking also shows you when people are picking up the phone and whether or not someone picks up on the other end.

    When you look at your call tracking data, make special note of the peak times that people call your numbers—and also any times when significant numbers of people are getting your answering machine or answering service. If a large number of people are calling when you are out of the office, consider having these callers forwarded to a different number during certain hours or extending your office hours. You may also consider hiring an answering service or finding an alternative solution, such as receiving calls personally.

    Without call tracking, it can be difficult or even impossible to fully understand when your clients are calling or when you aren’t around to take their calls. A missed call could be a missed client.

    Do you wonder if your law office could benefit from call tracking, or do you have more questions about exactly how call tracking systems work? Contact Foster Web Marketing today to learn more.

    Are You A Lawyer Or podiatrist Who Needs To Get More Clients?

    If you've been trying to get more leads, more clients or patients, and you're not sure how to get there, Foster Web Marketing is here to help. Contact us online or call our office directly at 866.497.6199 to schedule your free consultation. We have been helping clients throughout the United States and internationally since 1998 and are confident we can help you not only reach, but exceed your goals.

  • What are the length requirements and rules for my Google Adwords copy?

    A Google AdWords ad can be an extremely effective strategy for getting targeted, local traffic to your attorney website. But writing the ad itself can be a challenge, especially if you are not familiar with the limitations and requirements set by Google. Here are the current rules for writing a Google AdWords ad:

    • The headline of your ad can be a maximum of 25 characters, including spaces.
    • The first and second description lines of your ad can be a maximum of 35 characters, including spaces.
    • The display URL (the fourth and final line of your ad) may be 35 characters, though long URLs may be shortened using services like TinyURL and bitly.
    • The display URL cannot be replaced with a third line of description.
    • Your second line of description is not allowed to lead in to your URL.
    • Your text cannot appear to be cut off or interrupted.
    • Your website should be relevant to the keywords your ad is based upon.
    • Ads cannot mimic email inbox subject lines.
    • Ads cannot contain a call to action, such as “click here.” 
    • Ads cannot contain excessively bad spelling and grammar.

     

    Do you need assistance with your Google AdWords copy, or do you want to learn how a Google AdWords campaign could help your attorney website? Contact Foster Web Marketing today at 888.886.0939.

  • What is organic link building?

    There are two major types of link building: links that occur naturally and links that you negotiate with others, either through an exchange, a partnership, or a paid agreement. Organic links – links that happen naturally – take place without you asking to be linked to and without agreements or exchanges.

    There are several advantages to organic link building. Organic links are free, they often come from more relevant and quality websites (such as new sites), and they are more likely to effectively drive more traffic to your website while also increasing your search engine PageRank. In addition, while paid links are often looked at in a negative light by many search engines, organic links are rewarded. However, it is also important to understand that organic inbound links can also be significantly harder to come by, especially since, by definition, you can’t engineer these links yourself.

    What are the best ways to increase the number of organic links to your attorney website? Strong content, unique content, video content, and fresh content can all help increase the interest in your site and lead to great inbound links.

    Is Your Law Firm Or Medical Practice Website Getting Enough Exposure? Foster Web Marketing Can Help With Our Search Engine Optimization (SEO) Services  

    Are you concerned that your website isn't pulling in enough traffic to keep you swimming in leads? Do you need help with SEO for your legal or medical website? If so, Foster Web Marketing can help! Please contact us online or call our office directly at 866.497.6199 to schedule your free consultation with our experienced marketing team. We have been helping clients throughout the United States and internationally since 1998 and are confident we can help you not only reach, but exceed your goals.

  • What is link building?

    When search engines like Google attempt to find the best content and most helpful pages for their customers, they often take into account how many and what kinds of other websites have linked to each page they evaluate. They believe that, if a page is linked too often and by quality websites, then it will likely be a helpful and relevant page for those searching the Web.

    Because search engines use inbound links (links from other websites that point to your website) as a big factor when it comes to PageRank, an important factor of search engine optimization (SEO) is building great, quality links to your website. In addition, having popular, high-quality inbound links will often increase your website traffic and improve your reach and authority.

    By investing time and resources into link building, you can improve your web presence, improve your search engine rank, establish helpful partnerships and relationships with other websites, and increase the overall traffic to your website.

    Is Your Law Firm Or Medical Practice Website Getting Enough Exposure? Foster Web Marketing Can Help With Our Search Engine Optimization (SEO) Services  

    Are you concerned that your website isn't pulling in enough traffic to keep you swimming in leads? Do you need help with SEO for your legal or medical website? If so, Foster Web Marketing can help! Please contact us online or call our office directly at 866.497.6199 to schedule your free consultation with our experienced marketing team. We have been helping clients throughout the United States and internationally since 1998 and are confident we can help you not only reach, but exceed your goals.

  • I’m not really sure about the difference between “white hat” link building and “black hat” link building. Aren’t they both just about getting more links for my attorney website?

    While both “white hat” link building techniques and “black hat” link building techniques are, when it comes right down to it, about getting more links for your attorney website, there is a really distinct difference. That difference has to do with the quality of the links you are getting.

    “Black Hat” Link Building

    If you are trying to trick Google into believing your attorney website is popular with paid links and spam, then you are probably engaging in “black hat” practices. This might include submitting your website to a link farm, spamming other blogs with links to your site, or submitting spammy content to low-quality directories.

    “White Hat” Link Building 

    On the other hand, if you naturally are creating links and reaching out to your readers, then you are probably engaging in “white hat” practices. The idea is to focus on creating content people want to read and share, creating relationships with sites that are relevant to yours, and targeting the types of audiences who can benefit from the content you offer.

    If you need help with link building for lawyers or just want to step up your SEO game, speak with the online attorney marketing professionals at Foster Web Marketing. Just give us a call today, or fill out the quick online contact form on this page for more information. Don’t forget to request a complimentary copy of our helpful book, 7 Biggest Mistakes Lawyers Make With Their Web Marketing That Cost Them Millions in Cases, Clients, and Profits.

    Is Your Law Firm Or Medical Practice Website Getting Enough Exposure? Foster Web Marketing Can Help With Our Search Engine Optimization (SEO) Services  

    Are you concerned that your website isn't pulling in enough traffic to keep you swimming in leads? Do you need help with SEO for your legal or medical website? If so, Foster Web Marketing can help! Please contact us online or call our office directly at 866.497.6199 to schedule your free consultation with our experienced marketing team. We have been helping clients throughout the United States and internationally since 1998 and are confident we can help you not only reach, but exceed your goals.

  • What is Google Adwords?

    Google Adwords is Google’s internet advertising program that works in conjunction with Google’s search engine as well as with other Google-affiliated websites like Ask.com and AOL Search. Adwords offers a number of different online advertising opportunities, including pay-per-click advertising (PPC), cost-per-thousand (CPT) advertising, and placement-targeted advertising. Google Adwords ads can be all text, text and images, or banners.

    Very simply, Google Adwords allows businesses to target their potential clients based on where the internet surfer is located, what they are looking for, and what they type into Google’s search engine. For example, with pay-per-click advertising, if you bid for and buy the keyword “Texas medical malpractice attorney,” someone searching for those keywords will see your ad at the top of their Google results – above their first organic hit.

    Google Adwords can be an extremely powerful marketing tool – if you are familiar with the keyword bidding process, search engine optimization, and PPC advertising. However, many businesses jump into the deep end of online advertising and end up wasting time and money without getting results.

    Would you like to market your lawyer website by using attorney PPC advertising or Google Adwords? Contact an attorney marketing expert at Foster Web Marketing and learn how you can best take advantage of the services that Google Adwords offers.