Frequently Asked Questions About the Best Website Design and Marketing for Attorneys, Doctors, and Other Professionals

Below are some questions many clients have when they first contact Foster Web Marketing about the online marketing world.

Are You A Lawyer Or Doctor Who Needs To Get More Clients?

If you've been trying to get more leads, more clients or patients, and you're not sure how to get there, Foster Web Marketing is here to help. Contact us online or call our office directly at 866.497.6199 to schedule your free consultation. We have been helping clients throughout the United States and internationally since 1998 and are confident we can help you not only reach, but exceed your goals.

  • Page 12
  • Why Isn’t My Attorney AdWords Ad Getting Any Clicks?

    It’s important to understand that posting successful Google AdWords ads can be difficult and is often an ongoing practice in trial and error. People who don’t have much experience with pay-per-click advertising might struggle at first to correctly set up an ad, get impressions, get clicks, and see great results. 

    If you aren’t getting any clicks, or if you’re not getting as many as you expected, begin trouble-shooting by considering the following problems:

    • Your ad isn’t showing up. Your ad might not have been approved yet, or it could be disapproved. Your ad also might not be showing up because you have not funded it. To ensure that your ad is being shown, make certain that it is getting impressions by checking your dashboard. 
    • Your ad copy isn’t effective. Is your ad appropriate for the keywords you have chosen? Did you check the spelling and grammar? Does it address the reader’s needs, questions, and concerns? Are you targeting the correct region and audience? 
    • Your budget is too low. If you are paying per click, and if Google stops showing your ad when you’ve reached your daily budget, you may be getting a very limited number of clicks each day. It might be obvious, but the more money you put into pay-per-click advertising, the more clicks you will get. 

    Google AdWords can be a very effective way to get traffic to your attorney website and find visitors who are truly interested in your legal services. However, if you don’t know how to correctly use AdWords, it can be expensive and unsuccessful. At Foster Web Marketing, we can help you set up successful campaigns. Call us today at 888-886-0939 to learn more. 

  • What can a website content writer do for my attorney website?

    Because there are many special tactics unique to writing for the Web, many law firms choose to hire an outside company to handle their attorney website content. If you’ve never considered hiring a website content writer, realize that an experienced writer can create content that: 

    Informs your reader.

    A professional writer can produce content that helps answer your potential clients’ questions and addresses common concerns – which is exactly what most users are looking for when they turn to the Web. 

    Engages with your reader.

    The best attorney website writing starts a conversation with potential clients and encourages them to comment and ask questions. 

    Promotes your law firm.

    A skilled writer will produce content that lets your law firm’s personality shine through and makes you look like the expert to turn to for legal help. Including a well-crafted call to action in your website content also encourages users to reach out and contact you. 

    Uses the right amount of SEO magic.

    Good content writers know that SEO tactics need to be incorporated wisely and naturally. Finding the right balance is crucial, and the guidelines change each time Google changes its algorithm – which is a great reason to leave it to the professionals who keep up with every new update. 

    Is clear and easy to understand.

    Ultimately, your potential clients need information that is written in language that makes sense and is easy to understand. A great content writer can avoid complicated legal terms and write with a clear intention.  

    Are You A Lawyer Or Doctor Who Wants To Learn How Solid Content Can Earn You More Clients?

    If you are seeking a trusted, authoritative partner to help you write content that not only attracts but actually converts into clients, Foster Web Marketing is here to help. Contact us online or call our office directly at 888.886.0939 to schedule your free consultation. We have been helping clients throughout the United States and internationally since 1998 and are confident we can help you not only reach but exceed your goals.  

  • What is the Foster Web Marketing Academy?

    The Foster Web Marketing Academy is a two-day intensive training program that we hold around the country several times throughout the year. The academy is geared toward attorneys who wish to have an in-depth knowledge of how internet marketing can improve their practice, get better cases, and streamline their overall lawyer marketing strategies. 

    Limited to small numbers to increase personal attention and free of sales pitches and vendors, the FWM academy is simply about “teaching a man to fish” – giving you or a representative in your office the tools and knowledge to execute a successful online marketing plan for your law office. 

    Some of the topics include: 

    • Understanding local online marketing and local SEO
    • How to write high-quality and unique lawyer content 
    • How to break into attorney video marketing
    • How to find the keywords that will lead your attorney website to success
    • How to develop follow up sequences that work
    • How to harness the power of social media marketing 
    • Understanding mobile device marketing
    • How to build organic links that improve SEO 
    • How to establish yourself as a local legal authority 

    For those who can’t attend a FWM Academy in person, we offer a comprehensive 10-DVD set, complete with workbook, companion CD, and textbook that cover all of the most important lessons and points from the conferences. Click here to learn more and order your training system. 

  • Should I hire someone to manage our social media accounts?

    You may have decided that social media marketing is good for your law office and your attorney website. But you may not have decided who should be in charge of managing your social media accounts and developing a social media marketing plan. 

    For many attorneys, focusing on their cases and clients comes first, but delegating your social media marketing updates, your online promotions, and your social networking strategy can prove tricky. Giving the job to an intern can mean that your social media marketing strategies lack a long-term goal or big-picture thinking. Handing it to another employee in your office might mean that social networking tasks – like Tweeting news or communicating with potential clients on Facebook – gets put on the back burner. 

    Some companies, including law firms, choose to outsource their social media marketing. This option comes with benefits and drawbacks. Having someone who is fully invested in looking after your social media marketing plan can make a huge difference in the success of your online marketing strategies, but having someone not intimately connected with your law firm can make interactions less personal and less effective. 

    Whoever you put in charge of managing your social media accounts, be certain that you have a specific strategy in place and that each of your social networking sites are updated and checked on a daily basis. It can and will make a difference to your law firm. 

    Do you need more guidance on how to manage your social networking accounts? Call Foster Web Marketing today at 888.886.0939 to talk to one of our team members. 

    Is Your Law Firm Or Medical Practice Getting Leads From Your Social Media Marketing Efforts?

    Not convinced your current social media marketing is converting leads into clients? No worries! Foster Web Marketing can help. Please contact us online or call our office directly at 888.866.0939 to schedule your free consultation with our experienced marketing team. We have been helping clients throughout the United States and internationally since 1998 and are confident we can help you not only reach, but exceed your goals.

  • Will my version of DSS work with my redesign?

    Everyone who uses DSS is using the same version. However, what makes DSS unique and different is what happens behind the scenes. DSS is designed to have different functionality for different users, allowing each user to maximize their online marketing efforts.

    When a website is redesigned, the functionality of DSS does not change. The redesign is just the skin over your website’s content. Foster Web Marketing changes this appearance to keep up to date with the current online trends.

    As an example, Foster Web Marketing has redesigned its website five times. With DSS, this can be done without changing the backend coding, but only the appearance of the website.

    When going from a version 1 site to a version 2 site, the backend of your website stays the same. This effectively keeps all of your marketing work in place and only changes the appearance of your website. As new features are rolled out, you can take full advantage of them.

    Contact online attorney marketing firm Foster Web Marketing to learn more about our industry leading DSS platform and how it can be incorporated into your company’s website by calling 888.886.0939.  

  • I have a little bit of experience with html and personal websites. Is there any real benefit to working with an attorney website design team if I can do it myself?

    It depends. Building a website for your business is a lot different than building a personal website, and there are many considerations you need to keep in mind for your attorney website design. Here are just a few of the major considerations that make a business website different than a personal website:

     

    • Search engine optimization. If you want your law firm website to be worth your time and money, then it needs to be findable. Using appropriate SEO tactics and staying up-to-date on Google’s changes can mean the difference between bringing in more cases and getting lost in the crowd.

     

    • A professional feel that makes you look like an expert. With a business website, your potential clients will expect a more professional look and feel than you may be used to with your personal website. Any broken code, low-quality images, grammatical errors, etc. will only serve to make you look less professional and send your web visitors running.

     

    • Directing clients to appropriate information. Although your visitors may be willing to dig through confusing menus to find what they need on your personal website, your potential clients won’t take the time to go digging on your business website. If they can’t find what they need within a click or two, then they’re likely to go look elsewhere.

     

    Need help building an effective Web presence for your law firm? Speak with our attorney website design experts today at 1-888-886-0939, or fill our easy online contact form for more information!

  • How does redesigning a law firm website improve conversions?

    Although content is important, even the best content will get lost in a bad design. An up-to-date site that puts an emphasis on providing a great user experience will always outshine a lackluster site that doesn’t have its users’ needs in mind.

    User Experience is Critical to Any Conversion-Focused Website

    In a nutshell, Google wants to connect its users with sites that provide a good user experience, and your users are more likely to reach out and contact you if you provide the information they need online. If your site doesn’t answer your potential clients’ questions, or if your design makes those answers hard to find and leaves your users frustrated, then it is pretty likely your page rankings will suffer.

    Here are some tips for redesigning your lawyer website to create a better user experience:

    • Make your site easy to navigate. Your content doesn’t matter if no one can get to it. Organize your menus and navigation so that your users can easily find what they need.
    • Create links that make sense. Pay attention to the way you link your own lawyer website together. The more sense your internal links make and the longer users are on your page soaking up relevant information, the better it is for your page rankings.
    • Use content to answer questions and build trust. Your content should focus more on solving your potential clients’ problems and answering questions, which makes you look like the expert to turn to when it’s time to take legal action.
    • Make sure it’s easy on the eyes. Web users aren’t going to stick around on an ugly website. Choose colors and design elements carefully, take advantage of “white space,” and try to create a sharp-looking site for your users.

    Need help getting more out of your lawyer website design? Speak with our law firm web design experts today at 1-888-886-0939, or fill out our easy online contact form for more information!

  • What is call tracking, and how does it work?

    A call tracking system records certain information about who calls your business and which marketing campaign they were responding to. The specific information a call tracking system collects varies, but generally a call tracking system can record:

    • How many calls you receive
    • Which numbers have called your line
    • Where your callers are contacting you from
    • When your callers contact you
    • Which advertising campaign your caller got your number from
    • Whether you have missed calls—and, if so, when those calls came in
    • Whether you have had repeat callers

    What can you learn through this information? The major benefit of call tracking is that it can help you better understand your potential clients and better understand which marketing strategies are working for your business. Although it is relatively easy to track what works on your website or what is working when it comes to your pay-per-click advertising, it can be difficult to track phone calls without a call tracking system.

    Call tracking is a simpler process than many people are led to believe. It doesn’t require any special equipment on your end, and it doesn’t affect your existing phone numbers. In fact, as far as marketing analytics tools go, call tracking is a very straightforward and easy-to-implement process. 

    How call tracking works can be broken down into two major parts:

    Call tracking setup

    When we set up your call tracking, you will get to decide whether you would like a toll-free number or a local number. You will also get to decide where you’d like the calls to be sent: directly to your office, to your marketing department, to a third-party answering system, or even to your home or cell phone. Finally, you will decide which marketing campaign to tie your number to. 

    Information collection

    Each time someone calls your number, it is fed through a proprietary phone system that monitors and tracks the incoming call. Your call tracking system will note the time of the call, whether the call was answered, the length of the call, the origin of the call, and identifying information about the caller. 

    Make Certain Someone Picks Up When Potential Leads Dial Your Number

    Call tracking doesn’t just help you count how many people are calling from which pieces of advertising—or where they are calling from. Call tracking also shows you when people are picking up the phone and whether or not someone picks up on the other end.

    When you look at your call tracking data, make special note of the peak times that people call your numbers—and also any times when significant numbers of people are getting your answering machine or answering service. If a large number of people are calling when you are out of the office, consider having these callers forwarded to a different number during certain hours or extending your office hours. You may also consider hiring an answering service or finding an alternative solution, such as receiving calls personally.

    Without call tracking, it can be difficult or even impossible to fully understand when your clients are calling or when you aren’t around to take their calls. A missed call could be a missed client.

    Do you wonder if your law office could benefit from call tracking, or do you have more questions about exactly how call tracking systems work? Contact Foster Web Marketing today to learn more.

    Are You A Lawyer Or Doctor Who Needs To Get More Clients?

    If you've been trying to get more leads, more clients or patients, and you're not sure how to get there, Foster Web Marketing is here to help. Contact us online or call our office directly at 866.497.6199 to schedule your free consultation. We have been helping clients throughout the United States and internationally since 1998 and are confident we can help you not only reach, but exceed your goals.

  • What are the length requirements and rules for my Google Adwords copy?

    A Google AdWords ad can be an extremely effective strategy for getting targeted, local traffic to your attorney website. But writing the ad itself can be a challenge, especially if you are not familiar with the limitations and requirements set by Google. Here are the current rules for writing a Google AdWords ad:

    • The headline of your ad can be a maximum of 25 characters, including spaces.
    • The first and second description lines of your ad can be a maximum of 35 characters, including spaces.
    • The display URL (the fourth and final line of your ad) may be 35 characters, though long URLs may be shortened using services like TinyURL and bitly.
    • The display URL cannot be replaced with a third line of description.
    • Your second line of description is not allowed to lead in to your URL.
    • Your text cannot appear to be cut off or interrupted.
    • Your website should be relevant to the keywords your ad is based upon.
    • Ads cannot mimic email inbox subject lines.
    • Ads cannot contain a call to action, such as “click here.” 
    • Ads cannot contain excessively bad spelling and grammar.

     

    Do you need assistance with your Google AdWords copy, or do you want to learn how a Google AdWords campaign could help your attorney website? Contact Foster Web Marketing today at 888.886.0939.