Frequently Asked Questions About the Best Website Design and Marketing for Attorneys, Doctors, and Other Professionals

Below are some questions many clients have when they first contact Foster Web Marketing about the online marketing world.

Are You A Lawyer Or Doctor Who Needs To Get More Clients?

If you've been trying to get more leads, more clients or patients, and you're not sure how to get there, Foster Web Marketing is here to help. Contact us online or call our office directly at 866.497.6199 to schedule your free consultation. We have been helping clients throughout the United States and internationally since 1998 and are confident we can help you not only reach, but exceed your goals.

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  • What are some good ideas for my offline marketing?

    An effective online marketing strategy for law firm websites can and should be strengthened by an active offline marketing plan. Traditional marketing tools and interaction with your local community can support and even bolster your lead generation and acquisition of customers.

    Every local community is different and an offline marketing strategy should be targeted to acquire your ideal client in your area. There are several good ways to get started today. Here are a few:

    • Distribute a newsletter – This is an effective marketing tool that has been used by a number of Foster Web Marketing clients. 
    • Engage the local community – There are many ways to get involved locally, like sponsoring events, providing free presentations, or working with schools.
    • Write for your local free newspaper or periodical – Many communities have free publications that are meant to serve the public. Writing articles related to your practice areas in these publications can help raise awareness of your firm and what you offer.

    Navigating the many potential marketing channels that are available to your firm can be a daunting challenge—optimizing them can be just as challenging.

    Contact Foster Web Marketing to get the help you need in optimizing your attorney website by calling 888.886.0939.

  • What is organic link building?

    There are two major types of link building: links that occur naturally and links that you negotiate with others, either through an exchange, a partnership, or a paid agreement. Organic links – links that happen naturally – take place without you asking to be linked to and without agreements or exchanges.

    There are several advantages to organic link building. Organic links are free, they often come from more relevant and quality websites (such as new sites), and they are more likely to effectively drive more traffic to your website while also increasing your search engine PageRank. In addition, while paid links are often looked at in a negative light by many search engines, organic links are rewarded. However, it is also important to understand that organic inbound links can also be significantly harder to come by, especially since, by definition, you can’t engineer these links yourself.

    What are the best ways to increase the number of organic links to your attorney website? Strong content, unique content, video content, and fresh content can all help increase the interest in your site and lead to great inbound links.

    Is Your Law Firm Or Medical Practice Website Getting Enough Exposure? Foster Web Marketing Can Help With Our Search Engine Optimization (SEO) Services  

    Are you concerned that your website isn't pulling in enough traffic to keep you swimming in leads? Do you need help with SEO for your legal or medical website? If so, Foster Web Marketing can help! Please contact us online or call our office directly at 866.497.6199 to schedule your free consultation with our experienced marketing team. We have been helping clients throughout the United States and internationally since 1998 and are confident we can help you not only reach, but exceed your goals.

  • What is link building?

    When search engines like Google attempt to find the best content and most helpful pages for their customers, they often take into account how many and what kinds of other websites have linked to each page they evaluate. They believe that, if a page is linked too often and by quality websites, then it will likely be a helpful and relevant page for those searching the Web.

    Because search engines use inbound links (links from other websites that point to your website) as a big factor when it comes to PageRank, an important factor of search engine optimization (SEO) is building great, quality links to your website. In addition, having popular, high-quality inbound links will often increase your website traffic and improve your reach and authority.

    By investing time and resources into link building, you can improve your web presence, improve your search engine rank, establish helpful partnerships and relationships with other websites, and increase the overall traffic to your website.

    Is Your Law Firm Or Medical Practice Website Getting Enough Exposure? Foster Web Marketing Can Help With Our Search Engine Optimization (SEO) Services  

    Are you concerned that your website isn't pulling in enough traffic to keep you swimming in leads? Do you need help with SEO for your legal or medical website? If so, Foster Web Marketing can help! Please contact us online or call our office directly at 866.497.6199 to schedule your free consultation with our experienced marketing team. We have been helping clients throughout the United States and internationally since 1998 and are confident we can help you not only reach, but exceed your goals.

  • How can I make my attorney website content stand out in comparison to my competitors?

    When you look at your competitor websites, you might notice that many offer their visitors the same tired information, the same free consultation, and the same pitch. To stand out in the crowd, it’s important to offer unique content. But how can you accomplish that?

     

    • Use your own voice. Nothing makes you stand out more than being yourself. Many legal articles are overly technical and don’t have a human element. You can stand out simply by producing articles that sound like you – a caring, educated attorney.
    • Diversify. Don’t just write straight-up legal information articles. Provide your audience with videos, lists, FAQs, blog posts, and news items. The more types of articles you have, the more likely it is that a visitor will find what they need.
    • Think outside the box. What information can you give your readers that other law firms don’t offer? What about a sample timeline for a general or common case? Or a first-person story of a client’s experience?

     

    At Foster Web Marketing, we can make sure that your lawyer website has high-quality, unique content that your visitors are looking for. We can help you write it, or help you learn the keys to successful content writing for attorneys. Call today to find out more.

  • I’m not really sure about the difference between “white hat” link building and “black hat” link building. Aren’t they both just about getting more links for my attorney website?

    While both “white hat” link building techniques and “black hat” link building techniques are, when it comes right down to it, about getting more links for your attorney website, there is a really distinct difference. That difference has to do with the quality of the links you are getting.

    “Black Hat” Link Building

    If you are trying to trick Google into believing your attorney website is popular with paid links and spam, then you are probably engaging in “black hat” practices. This might include submitting your website to a link farm, spamming other blogs with links to your site, or submitting spammy content to low-quality directories.

    “White Hat” Link Building 

    On the other hand, if you naturally are creating links and reaching out to your readers, then you are probably engaging in “white hat” practices. The idea is to focus on creating content people want to read and share, creating relationships with sites that are relevant to yours, and targeting the types of audiences who can benefit from the content you offer.

    If you need help with link building for lawyers or just want to step up your SEO game, speak with the online attorney marketing professionals at Foster Web Marketing. Just give us a call today, or fill out the quick online contact form on this page for more information. Don’t forget to request a complimentary copy of our helpful book, 7 Biggest Mistakes Lawyers Make With Their Web Marketing That Cost Them Millions in Cases, Clients, and Profits.

    Is Your Law Firm Or Medical Practice Website Getting Enough Exposure? Foster Web Marketing Can Help With Our Search Engine Optimization (SEO) Services  

    Are you concerned that your website isn't pulling in enough traffic to keep you swimming in leads? Do you need help with SEO for your legal or medical website? If so, Foster Web Marketing can help! Please contact us online or call our office directly at 866.497.6199 to schedule your free consultation with our experienced marketing team. We have been helping clients throughout the United States and internationally since 1998 and are confident we can help you not only reach, but exceed your goals.

  • What is Google Adwords?

    Google Adwords is Google’s internet advertising program that works in conjunction with Google’s search engine as well as with other Google-affiliated websites like Ask.com and AOL Search. Adwords offers a number of different online advertising opportunities, including pay-per-click advertising (PPC), cost-per-thousand (CPT) advertising, and placement-targeted advertising. Google Adwords ads can be all text, text and images, or banners.

    Very simply, Google Adwords allows businesses to target their potential clients based on where the internet surfer is located, what they are looking for, and what they type into Google’s search engine. For example, with pay-per-click advertising, if you bid for and buy the keyword “Texas medical malpractice attorney,” someone searching for those keywords will see your ad at the top of their Google results – above their first organic hit.

    Google Adwords can be an extremely powerful marketing tool – if you are familiar with the keyword bidding process, search engine optimization, and PPC advertising. However, many businesses jump into the deep end of online advertising and end up wasting time and money without getting results.

    Would you like to market your lawyer website by using attorney PPC advertising or Google Adwords? Contact an attorney marketing expert at Foster Web Marketing and learn how you can best take advantage of the services that Google Adwords offers.

  • How Long Should My Legal Blog Posts Be?

    There is no “magic number” when it comes to attorney blog post word length – and don’t believe anyone who tells you that, for SEO purposes, all of your blog posts should be a set number of words. The best answer is that the length of your blog posts should vary depending on how much you have to say and what your readers want to know.

    In general, however, if you absolutely need an answer, a blog post shouldn’t be shorter than 200 words or longer than 1,000 words. If your blog post is under 200 words, you don’t have enough room to give your readers much valuable information – they might feel like your article was a waste of their time. On the other hand, if your blog post is longer than 1,000 words, you might lose your readers’ attention or they might get intimidated by scrolling through your long blocks of text. Don’t make all of your blog posts a set number of words – both readers and the Google spiders might be suspicious if all of your blogs are exactly 350 words long.

    When writing a lawyer blog post, concentrate on conveying legal information in a concise, interesting, and clear way – in other words, think about the reader. If you find you are trying to stretch out a blog post by adding filler, or if you are skipping over key points to keep an article short, you aren’t doing any favors for your reader – or your SEO.

    Are You A Lawyer Or Doctor Who Wants To Learn How Solid Content Can Earn You More Clients?

    If you are seeking a trusted, authoritative partner to help you write content that not only attracts but actually converts into clients, Foster Web Marketing is here to help. Contact us online or call our office directly at 888.886.0939 to schedule your free consultation. We have been helping clients throughout the United States and internationally since 1998 and are confident we can help you not only reach but exceed your goals.  

  • If already offer a mobile app for my potential clients, do I still need a mobile attorney website?

    Although a mobile app is a great place to start and is a creative way to reach out to your clients, mobile apps just can’t take the place of properly optimized mobile websites for lawyers. Consider the following:

    • A mobile attorney website works on any platform, unlike apps.
    • Apps have to be installed, but your lawyer website can be viewed instantly.
    • Mobile websites are more likely to show up in Google results from mobile searches.
    • An easy-to-navigate mobile website connects clients with information faster—and it makes it easier to find and install your app!
    The mobile web is all about convenience. The long and short of it is that mobile apps help, but you can’t ignore your mobile website. Think of your mobile lawyer apps as an addition to—not a substitution for—a properly optimized mobile website.

    If you would like more information about mobile websites for attorneys or creating mobile apps to offer to your potential clients, give us a call today at 888-886-0939 or use the contact form on this page. We would be happy to help you build a strong mobile presence, bring in more contacts, and use your online attorney marketing to show your firm in its best light.
     
    We’d also like to offer you a completely FREE copy of our must-read book, 7 Biggest Mistakes Lawyers Make With Their Web Marketing That Cost Them Millions in Cases, Clients, and Profits, which explains more about how to take advantage of the power of the Web and start converting your web visitors into contacts and clients.

  • Will changing my domain name affect my search engine marketing plan?

    Yes, the domain name does have an effect on a lawyer's search engine marketing plan; however, there is a way to curb the damage. Of course, Google is one of the front-runners in dealing with this situation and has spelled out exactly what to do in order to get your site indexed quickly with almost no interruption. Unfortunately, not all search engines follow the same procedure as Google.

    The main and most critical element is taking the time to make sure all your links on your prior page from directories and other websites are correct. They must have your new domain name.

    There are also other, very technical steps. If you are not a system administrator, then you should contact your system administrator and ask them to take over the switch so that your page ranking does not drop and your attorney website stays as popular as ever.

    Call Foster Web Marketing today, and take control of the success of your website. Also, order your copy of the report, 7 Biggest Mistakes Lawyers Make With Their Web Marketing That Cost Them Millions in Cases, Clients, and Profits before you hire anyone to help you with Internet marketing for your law firm.

    Are You A Lawyer Or Doctor Who Needs To Get More Clients?

    If you've been trying to get more leads, more clients or patients, and you're not sure how to get there, Foster Web Marketing is here to help. Contact us online or call our office directly at 866.497.6199 to schedule your free consultation. We have been helping clients throughout the United States and internationally since 1998 and are confident we can help you not only reach, but exceed your goals.