Frequently Asked Questions About the Best Website Design and Marketing for Attorneys, Podiatrists, and Other Professionals

Below are some questions many clients have when they first contact Foster Web Marketing about the online marketing world.

Are You A Lawyer Or Podiatrist Who Needs To Get More Clients?

If you've been trying to get more leads, more clients or patients, and you're not sure how to get there, Foster Web Marketing is here to help. Contact us online or call our office directly at 866.497.6199 to schedule your free consultation. We have been helping clients throughout the United States and internationally since 1998 and are confident we can help you not only reach, but exceed your goals.

  • Page 13
  • How Long Should My Legal Blog Posts Be?

    There is no “magic number” when it comes to attorney blog post word length – and don’t believe anyone who tells you that, for SEO purposes, all of your blog posts should be a set number of words. The best answer is that the length of your blog posts should vary depending on how much you have to say and what your readers want to know.

    In general, however, if you absolutely need an answer, a blog post shouldn’t be shorter than 200 words or longer than 1,000 words. If your blog post is under 200 words, you don’t have enough room to give your readers much valuable information – they might feel like your article was a waste of their time. On the other hand, if your blog post is longer than 1,000 words, you might lose your readers’ attention or they might get intimidated by scrolling through your long blocks of text. Don’t make all of your blog posts a set number of words – both readers and the Google spiders might be suspicious if all of your blogs are exactly 350 words long.

    When writing a lawyer blog post, concentrate on conveying legal information in a concise, interesting, and clear way – in other words, think about the reader. If you find you are trying to stretch out a blog post by adding filler, or if you are skipping over key points to keep an article short, you aren’t doing any favors for your reader – or your SEO.

    Are You A Lawyer Or podiatrist Who Wants To Learn How Solid Content Can Earn You More Clients?

    If you are seeking a trusted, authoritative partner to help you write content that not only attracts but actually converts into clients, Foster Web Marketing is here to help. Contact us online or call our office directly at 888.886.0939 to schedule your free consultation. We have been helping clients throughout the United States and internationally since 1998 and are confident we can help you not only reach but exceed your goals.  

  • If already offer a mobile app for my potential clients, do I still need a mobile attorney website?

    Although a mobile app is a great place to start and is a creative way to reach out to your clients, mobile apps just can’t take the place of properly optimized mobile websites for lawyers. Consider the following:

    • A mobile attorney website works on any platform, unlike apps.
    • Apps have to be installed, but your lawyer website can be viewed instantly.
    • Mobile websites are more likely to show up in Google results from mobile searches.
    • An easy-to-navigate mobile website connects clients with information faster—and it makes it easier to find and install your app!
    The mobile web is all about convenience. The long and short of it is that mobile apps help, but you can’t ignore your mobile website. Think of your mobile lawyer apps as an addition to—not a substitution for—a properly optimized mobile website.

    If you would like more information about mobile websites for attorneys or creating mobile apps to offer to your potential clients, give us a call today at 888-886-0939 or use the contact form on this page. We would be happy to help you build a strong mobile presence, bring in more contacts, and use your online attorney marketing to show your firm in its best light.
     
    We’d also like to offer you a completely FREE copy of our must-read book, 7 Biggest Mistakes Lawyers Make With Their Web Marketing That Cost Them Millions in Cases, Clients, and Profits, which explains more about how to take advantage of the power of the Web and start converting your web visitors into contacts and clients.

  • Will changing my domain name affect my search engine marketing plan?

    Yes, the domain name does have an effect on a lawyer's search engine marketing plan; however, there is a way to curb the damage. Of course, Google is one of the front-runners in dealing with this situation and has spelled out exactly what to do in order to get your site indexed quickly with almost no interruption. Unfortunately, not all search engines follow the same procedure as Google.

    The main and most critical element is taking the time to make sure all your links on your prior page from directories and other websites are correct. They must have your new domain name.

    There are also other, very technical steps. If you are not a system administrator, then you should contact your system administrator and ask them to take over the switch so that your page ranking does not drop and your attorney website stays as popular as ever.

    Call Foster Web Marketing today, and take control of the success of your website. Also, order your copy of the report, 7 Biggest Mistakes Lawyers Make With Their Web Marketing That Cost Them Millions in Cases, Clients, and Profits before you hire anyone to help you with Internet marketing for your law firm.

    Are You A Lawyer Or podiatrist Who Needs To Get More Clients?

    If you've been trying to get more leads, more clients or patients, and you're not sure how to get there, Foster Web Marketing is here to help. Contact us online or call our office directly at 866.497.6199 to schedule your free consultation. We have been helping clients throughout the United States and internationally since 1998 and are confident we can help you not only reach, but exceed your goals.

  • What is Avvo?

    Avvo is one of the social media websites that you can take advantage of to enhance your search engine marketing. Avvo claims to be “the world's largest online legal directory.” The site contains every US attorney and provides a rating. Through this, their 2.5 million visitors can browse through the profiles and choose the one that best fits them. Use this profile to its highest ability by using Avvo's free advertising solutions: claim your profile, answer questions left by visitors, and publish Legal Guides to spotlight your expertise. Your Avvo profile is also search engine optimized, so potential and existing clients will easily find you on Avvo and search engines like Google, Yahoo! and Bing.

    Avvo is another internet footprint needed to cover your bases in the web marketing world. You don’t want your future clients to miss you in any corner of the World Wide Web. Your website, along with your social media outlets, is what you need to have a successful search engine marketing plan. Foster Web Marketing is here to help your plan! We will work closely with your Avvo profile to help you receive positive feedback from your client list. Satisfied testimonials from them are a great thing to have to garner future clients.

    Are You A Lawyer Or podiatrist Who Needs To Get More Clients?

    If you've been trying to get more leads, more clients or patients, and you're not sure how to get there, Foster Web Marketing is here to help. Contact us online or call our office directly at 866.497.6199 to schedule your free consultation. We have been helping clients throughout the United States and internationally since 1998 and are confident we can help you not only reach, but exceed your goals.

  • Should My Firm Pay For Promoted Tweets?

    A "promoted tweet" is a tweet purchased by advertisers who want to reach a broader group of users. Promoted tweets start out as regular, normal tweets and are promoted from there. This means they can be retweeted, replied to, and favorited just like any other tweet.

    Users will see your promoted tweets at the top relevant search pages on Twitter, and they will only appear in a user's timeline if it is relevant to that user. Twitter is also slowly rolling out promoted tweets to some users, so there is a chance that some may not even see your promoted tweet.

    Here are a couple of user comments regarding promoted tweets:

    • "The timeline is not the right place for ads or spam. Please put in some option to disable this."
    • "It's too bad Twitter's getting this far into the ad game. These ads are simply annoying."
    • "I don't mind the idea of Promoted Tweets. I know Twitter needs to make money. What I hate is how a promoted tweet consumes limited screen real estate in my searches on 3rd party apps and never go away. They should age out after a period of time."

    Currently, promoted tweets should probably only be used as part of a broader market strategy. It might be best to avoid jumping on the bandwagon right away; wait for some time to pass and for Twitter to improve on what is not being received as the best idea yet.

  • Should I choose an SEO-driven domain name or a marketable domain name?

    There are advantages to choosing a keyword-rich domain name, and there are advantages to choosing a marketable or "brandable" domain name. It is important to look at the pros and cons of both choices, as much of the answer depends on what kind of website you would like to build for your business.

    Picking a marketable domain name is advantageous because it will be memorable, and because it will help build your brand. Some of the most popular websites in the world -such as Twitter, Reddit, Facebook, Amazon, and Zappos - don't have any keywords at all in their domain name but rather focus on a memorable, unique word.

    Picking an SEO-driven domain name will currently help you when it comes to search engine rankings, and those looking for an "NYC Attorney" might have an easier time finding your site if your domain name is NYCattorney.com. However, having a keyword-rich domain name also means you lose the chance to have a memorable website - your domain name could be confused with the law office that runs NYClawyer.com, for example. In addition, Google has considered making the presence of keywords in domain names less important in their search engine algorithm.

    Is Your Law Firm Or Medical Practice Website Getting Enough Exposure? Foster Web Marketing Can Help With Our Search Engine Optimization (SEO) Services  

    Are you concerned that your website isn't pulling in enough traffic to keep you swimming in leads? Do you need help with SEO for your legal or medical website? If so, Foster Web Marketing can help! Please contact us online or call our office directly at 866.497.6199 to schedule your free consultation with our experienced marketing team. We have been helping clients throughout the United States and internationally since 1998 and are confident we can help you not only reach, but exceed your goals.

    Do you need assistance improving and growing your business' website? Speak with an SEO and online marketing expert at Foster Web Marketing today.

  • How Much Should I Spend on Pay-Per-Click Advertising?

    Pay-per-click (PPC) advertising as provided by Google Adwords, Yahoo! Search Marketing and Microsoft adCenter can be a great way to promote your business and gain attention from motivated searchers. However, PPC advertising can also be a drain on your resources and a poor marketing tool if not used correctly.

    So, how much should you spend on PPC advertising? There is absolutely no straight answer to this question. How much you should spend depends heavily on what kind of results you see from these types of advertisements and what your return on the investment is. To understand how much you could and should spend on such advertising, you have to be familiar with how successful your current campaign is.

    Ask yourself the following questions:

    • Are you getting a high number of leads from the ads?

    • Are you getting high-quality leads from the ads?

    • What is the goal of your PPC advertising campaign?

    • What does your online marketing budget look like?

    • How successful are your non-PPC marketing campaigns?

    We understand that paid search advertising, Google Adwords, and PPC ads can be a confusing endeavor - and that there is a lot to learn. If you need help managing your pay-per-click advertising campaigns, or if you simply need to speak with a PPC ad expert, contact us today.

     

  • Could an Infographic Be a Powerful Marketing Tool For My Law Firm?

    An infographic can be a powerful marketing tool for your law firm - if you take the time to design a thoughtful visual and if you know how to use it to your full advantage once it has been created. Great content on your website will always be rewarded, and a striking visual image that is unique and relevant will be of interest to your readers as well as other people in your field. A great infographic will be shared, linked, and blogged about - but keep in mind that a poorly conceived or slapdash infographic will have little impact. In the same way, a great infographic that is not properly marketed won't result in better traffic and exposure for your attorney website, either.

    How can you help get your law firm infographic noticed on the web?

    • Write a blog post about your infographic.

    • Share your infographic with industry bloggers.

    • Write a press release about your infographic.

    • Share your infographic on Flickr.

    • Share your infographic on social networking sites.

    • Make a PDF of your infographic available for download.

    Would you like to develop an eye-catching and relevant infographic to help market your law firm and attorney website? Let us help. Here's an infographic we created for our own marketing purposes: The Road To Social Media Success.

    Are You A Lawyer Or podiatrist Who Needs To Get More Clients?

    If you've been trying to get more leads, more clients or patients, and you're not sure how to get there, Foster Web Marketing is here to help. Contact us online or call our office directly at 866.497.6199 to schedule your free consultation. We have been helping clients throughout the United States and internationally since 1998 and are confident we can help you not only reach, but exceed your goals.

  • Are reciprocal links really a bad thing for my lawyer website?

    They are certainly not the best thing for optimal attorney web marketing, but they are better than no links at all. A reciprocal link is when a site links to your practice site, and your site also has a link to their site. Sometimes these are known as these are known as "link swaps," "link exchanges," or "link partners."

    Negative Side

    • When the reciprocal links do not appear on the link page.
    • They have the "smell" of an arranged link scheme or a trade.
    • When the other site is not as reputable as your site
    • A reciprocal link has a natural reduced value

    Positive Side

    • When reciprocal links are shared between related sites
    • They do have the ability to increase traffic
    • Good, solid links (think quality over quantity) can boost your rankings in search engines
    • As stated above, they are better than nothing!

    Be smart about your reciprocal links. Check out the sites you want to exchange links with, and make sure they are complementary to your site and of good quality. Then, place their link on one of your internal pages, not your home page. Next, email the owner of the reciprocal site, compliment their site, and ask if they will link back to your page. Remember, your reciprocal link partners should make sense. The other sites should be natural and within a related community. Do not let reciprocal links be the only links that bring in traffic or affect your attorney web marketing.

    Is Your Law Firm Or Medical Practice Website Getting Enough Exposure? Foster Web Marketing Can Help With Our Search Engine Optimization (SEO) Services  

    Are you concerned that your website isn't pulling in enough traffic to keep you swimming in leads? Do you need help with SEO for your legal or medical website? If so, Foster Web Marketing can help! Please contact us online or call our office directly at 866.497.6199 to schedule your free consultation with our experienced marketing team. We have been helping clients throughout the United States and internationally since 1998 and are confident we can help you not only reach, but exceed your goals.