Frequently Asked Questions About the Best Website Design and Marketing for Attorneys, Doctors, and Other Professionals
Below are some questions many clients have when they first contact Foster Web Marketing about the online marketing world.
The questions below may address many initial concerns you may have. If you don't find your answers here, you should contact us for answers to any questions specific to your firm.
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How do I write a good page title?
Write a good page title by phrasing it to answer a question or at least promise to answer a question that a potential client would ask. What you do not want to do is focus on what the search engines will be looking for. Instead, focus on what people will be looking for.
Also, make sure to write an interesting and compelling title—write something that would make you want to click on the article and read it.
Again, it is important to not stuff the title full of keywords, but to focus on what a potential client would be interested in reading.
This approach of focusing on readability and relevance in the title is practiced by many successful news organizations. In fact, looking at other headlines can help you formulate your own effective headlines. Some places to look for ideas include People Magazine, TMZ, and Huffington Post.
Original content authoring, including title phrasing, is one of the focus areas of Foster Web Marketing. Call 888.886.0939 today to learn more about how you can take advantage of our industry-leading online attorney marketing services.
I have a little bit of experience with html and personal websites. Is there any real benefit to working with an attorney website design team if I can do it myself?
It depends. Building a website for your business is a lot different than building a personal website, and there are many considerations you need to keep in mind for your attorney website design. Here are just a few of the major considerations that make a business website different than a personal website:
- Search engine optimization. If you want your law firm website to be worth your time and money, then it needs to be findable. Using appropriate SEO tactics and staying up-to-date on Google’s changes can mean the difference between bringing in more cases and getting lost in the crowd.
- A professional feel that makes you look like an expert. With a business website, your potential clients will expect a more professional look and feel than you may be used to with your personal website. Any broken code, low-quality images, grammatical errors, etc. will only serve to make you look less professional and send your web visitors running.
- Directing clients to appropriate information. Although your visitors may be willing to dig through confusing menus to find what they need on your personal website, your potential clients won’t take the time to go digging on your business website. If they can’t find what they need within a click or two, then they’re likely to go look elsewhere.
Need help building an effective Web presence for your law firm? Speak with our attorney website design experts today at 1-888-886-0939, or fill our easy online contact form for more information!
How Can I Promote My Attorney YouTube Channel?
If you’ve made a number of attorney videos, edited them, and posted them on your law office’s YouTube channel, then you are already on your way to finding success through online video marketing. However, there are a number of things that you can do to promote your YouTube channel and promote your videos.
First and foremost, make sure your videos have SEO titles, keywords, and annotations. A great number of people find videos through search engines, so having keyword-rich titles and descriptions is key to getting new, unique visitors who are actively seeking legal information. Second, be sure to share your videos on your website, your blog, and your social media outlets, so that all of your readers have a chance to see your video, repost it themselves, and read about it. Third, be sure to stay active on YouTube by leaving interesting, knowledgeable comments on other people’s similar videos or even making response videos.
If you consistently promote your videos in the three ways mentioned above, you should see an increase in your video views and your YouTube channel subscribers. If you still need assistance with your lawyer videos or lawyer video marketing, give Foster Web Marketing a call today at 888.886.0939.
How Can I Get More YouTube Subscribers?
Building a successful YouTube channel can help establish your law office as an authority in your area, increase your video views, and ultimately get you more cases and better cases. Part of building a successful YouTube channel is getting regular subscribers – but how do you achieve that?
Here are some quick tips:
- Put a clickable subscribe button in your attorney videos.
- Search engine optimize your title and description.
- Become active in the YouTube community.
- Link to your YouTube channel and videos from your website.
- Link to your YouTube channel and videos from your social media accounts.
- Subscribe to relevant YouTube channels in your industry.
- Create a network of relevant YouTube friends.
- Create a video that is an overview of your YouTube channel and law firm.
- Post new material consistently.
- Create calls to action that encourage people to subscribe to your channel.
- Add a YouTube subscribe widget to your blog and website.
- Ask your followers on other social networks (Facebook, Twitter) to subscribe.
- Make your videos and your YouTube channel unique – offer content that no one else does.
- Make sure your videos are always helpful, short, and relevant.
- Make sure the quality of your videos is high!
Need more assistance with your online marketing or attorney videos? Call Foster Web Marketing today at 888.886.0939.
How much should I prepare before I meet with your attorney ghostwriting team?
Although we’re happy to work with you at any stage of the attorney book writing process, there are a few pieces of information that will help us get started more quickly. Before your meeting, think about your answers to these questions:
- Do I want to create a single book or a series of books?
- Do I know what I want the book to be about, or do I need help coming up with ideas?
- Do I have a timeline in mind for publication?
- Do I want the tone of my book to come across as friendly, caring, aggressive, or formal?
- Do I already have some resources or written content I’d like to incorporate?
Jot down your answers to these questions and any additional concerns you may have, and be ready to talk about it with our attorney ghostwriting team. We’ll help you clarify and expand your ideas and set you up with a professional writer who can make those ideas a reality.
Need more writing help? For more information about creating great content for your potential clients, take a look at our own FREE book for attorneys, The Secret to Content that Gets You Cases, Plain and Simple. This important resource will help you write better content for your online audience and really reach out to your potential clients.
And, as always, if you need a hand with any part of book writing for lawyers, give our attorney ghostwriting team a call at 1-888-886-0939 or use our quick online contact form.
I want to offer a free attorney e-book on my site, but I have no idea what to write about. Do I have to have a clear idea before I take advantage of your book writing for lawyers service?
Offering a free e-book on your law firm’s website is a great way to build trust with potential clients and promote your services, but we understand how hard it can be to come up with ideas. At Foster Web Marketing, we’d be happy to help you brainstorm from scratch or look over ideas you’ve jotted down. Then, we can work together to create a book that will be a great resource for your potential clients and make you look like an expert in your field.
If you’re new to book writing for lawyers, take a few minutes to think about what kind of information you’d like to share and the message you want to convey. Here are some ideas to get you thinking:
- Walk readers through a common legal process in your practice area. For example, you might give a timeline and more information about how a personal injury case proceeds or talk about the steps in bankruptcy and loan modification.
- Expand upon current news and events. Have there been recent changes to the law in your practice area? Has a case related to your practice area had a lot of media coverage? Write a book that explains or expands upon popular subjects in words your readers can understand.
- Help your readers handle a crisis and make the legal process easier. For example, a personal injury lawyer might write a book about what to do at the scene of an accident, or a criminal defense lawyer might want to write about what you should do if your loved one is arrested.
If you need a hand creating an attorney e-book for your law firm’s website, feel free to give us a call today at 1-888-886-0939 or fill out our easy online contact form. We have a team of attorney ghostwriting experts ready to talk to you about book writing for lawyers and support you through the process of becoming a published author in your field.
I don’t really understand how redesigning a law firm website can bring in more clients. What does my design have to do with it?
Although content is important, even the best content will get lost in a bad design. An up-to-date site that puts an emphasis on providing a great user experience will always outshine a lackluster site that doesn’t have its users’ needs in mind.
In a nutshell, Google wants to connect its users with sites that provide a good user experience, and your users are more likely to reach out and contact you if you provide the information they need online. If your site doesn’t answer your potential clients’ questions, or if your design makes those answers hard to find and leaves your users frustrated, then it is pretty likely your page rankings will suffer.
Here are some tips for redesigning your lawyer website to create a better user experience:
- Make your site easy to navigate. Your content doesn’t matter if no one can get to it. Organize your menus and navigation so that your users can easily find what they need.
- Create links that make sense. Pay attention to the way you link your own lawyer website together. The more sense your internal links make and the longer users are on your page soaking up relevant information, the better it is for your page rankings.
- Use content to answer questions and build trust. Your content should focus more on solving your potential clients’ problems and answering questions, which makes you look like the expert to turn to when it’s time to take legal action.
- Make sure it’s easy on the eyes. Web users aren’t going to stick around on an ugly website. Choose colors and design elements carefully, take advantage of “white space,” and try to create a sharp-looking site for your users.
Need help getting more out of your lawyer website design? Speak with our law firm web design experts today at 1-888-886-0939, or fill out our easy online contact form for more information!
What is call tracking, and how does it work?
A call tracking system records certain information about who calls your business and which marketing campaign they were responding to. The specific information a call tracking system collects varies, but generally a call tracking system can record:
- How many calls you receive
- Which numbers have called your line
- Where your callers are contacting you from
- When your callers contact you
- Which advertising campaign your caller got your number from
- Whether you have missed calls—and, if so, when those calls came in
- Whether you have had repeat callers
What can you learn through this information? The major benefit of call tracking is that it can help you better understand your potential clients and better understand which marketing strategies are working for your business. Although it is relatively easy to track what works on your website or what is working when it comes to your pay-per-click advertising, it can be difficult to track phone calls without a call tracking system.
Call tracking is a simpler process than many people are led to believe. It doesn’t require any special equipment on your end, and it doesn’t affect your existing phone numbers. In fact, as far as marketing analytics tools go, call tracking is a very straightforward and easy-to-implement process.
How call tracking works can be broken down into two major parts:
- Call tracking setup. When we set up your call tracking, you will get to decide whether you would like a toll-free number or a local number. You will also get to decide where you’d like the calls to be sent: directly to your office, to your marketing department, to a third-party answering system, or even to your home or cell phone. Finally, you will decide which marketing campaign to tie your number to.
- Information collection. Each time someone calls your number, it is fed through a proprietary phone system that monitors and tracks the incoming call. Your call tracking system will note the time of the call, whether the call was answered, the length of the call, the origin of the call, and identifying information about the caller.
Make Certain Someone Picks Up When Potential Leads Dial Your Number
Call tracking doesn’t just help you count how many people are calling from which pieces of advertising—or where they are calling from. Call tracking also shows you when people are picking up the phone and whether or not someone picks up on the other end.
When you look at your call tracking data, make special note of the peak times that people call your numbers—and also any times when significant numbers of people are getting your answering machine or answering service. If a large number of people are calling when you are out of the office, consider having these callers forwarded to a different number during certain hours or extending your office hours. You may also consider hiring an answering service or finding an alternative solution, such as receiving calls personally.
Without call tracking, it can be difficult or even impossible to fully understand when your clients are calling or when you aren’t around to take their calls. A missed call could be a missed client.
Do you wonder if your law office could benefit from call tracking, or do you have more questions about exactly how call tracking systems work? Contact Foster Web Marketing today to learn more.
What is a back-end campaign?
A back-end campaign is made up of the marketing activities that you do after a potential client contacts you. To maximize the effectiveness of your marketing efforts, it is important to follow up with every lead that you generate. This can be a lot of work, but this work can be lessened by using our online tools.
Your website may generate leads through contact forms, your listed phone number, online chat, or free reports. With each different lead generation method, you always want to have a different and specific back-end campaign. This can be a lot of work if you try to manually track all of your leads, which is why automated and custom back-end campaigns are supported by Foster Web Marketing’s DSS system.
Sending out emails and newsletters to your leads can translate into more leads. Including links to your website on your newsletter or in your emails will drive interested visitors back to your site. Oftentimes, leads that do not turn into cases for you may refer their friends or family to your firm.
Because of the value of back-end campaigns, it is one of the attorney online marketing areas that we focus on. Many customers of Foster Web Marketing take advantage of our well-known and well-developed DSS system to manage their back-end campaigns.
Call Foster Web Marketing today at 888.886.0939 and take advantage of our powerful and customizable lawyer online marketing tools.
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