Frequently Asked Questions About the Best Website Design and Marketing for Attorneys, Doctors, and Other Professionals
Below are some questions many clients have when they first contact Foster Web Marketing about the online marketing world.
The questions below may address many initial concerns you may have. If you don't find your answers here, you should contact us for answers to any questions specific to your firm.
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How can I figure out what kind of content my attorney web visitors want to read?
One of the keys to producing great attorney website content is knowing exactly what those who looking for a lawyer like you want to read. But how can you possibly figure that out? Here are three ideas:
- Think about what questions they have when they walk in your door. When people search for information on the internet, they are always trying to answer a question. If you can predict what questions they are asking, you can predict what content they are looking for.
- Have them fill out a survey at your office. Once a person has signed on as your client, ask them a few questions about why they chose you and what they needed most when they were looking for an attorney.
- Look at Google Analytics. Google Analytics will show you exactly what keywords people typed into the search engine to find your page. These keywords will often let you know what content people are looking for most.
There’s also a fourth way to find out what kind of content writing for attorneys you should post on your lawyer website – work with Foster Web Marketing to get regular ideas and guidance. Call us today for more information.
I’m not really sure about the difference between “white hat” link building and “black hat” link building. Aren’t they both just about getting more links for my attorney website?
While both “white hat” link building techniques and “black hat” link building techniques are, when it comes right down to it, about getting more links for your attorney website, there is a really distinct difference. That difference has to do with the quality of the links you are getting.
“Black Hat” Link Building
If you are trying to trick Google into believing your attorney website is popular with paid links and spam, then you are probably engaging in “black hat” practices. This might include submitting your website to a link farm, spamming other blogs with links to your site, or submitting spammy content to low-quality directories.
“White Hat” Link Building
On the other hand, if you naturally are creating links and reaching out to your readers, then you are probably engaging in “white hat” practices. The idea is to focus on creating content people want to read and share, creating relationships with sites that are relevant to yours, and targeting the types of audiences who can benefit from the content you offer.
If you need help with link building for lawyers or just want to step up your SEO game, speak with the online attorney marketing professionals at Foster Web Marketing. Just give us a call today, or fill out the quick online contact form on this page for more information. Don’t forget to request a complimentary copy of our helpful book, The 5 Biggest Mistakes 99% of Lawyers Make with Their Websites.
Why is offering an attorney ebook an effective call to action?
You may have noticed that almost all attorney websites offer a free consultation as their call to action. However, only having one call to action – and having the same call to action as everyone else – isn’t as effective as multiple calls to action and multiple offers.
Offering a free legal guide or ebook as one of your calls to action is an excellent choice for a number of reasons. First, an ebook offer allows you to collect information from your website visitors when they fill out a request form. Secondly, an ebook is an effective way to show your visitors that you are an authority on the legal issue they need help with. Thirdly, an ebook is a more unique way of reaching your website visitors than a passive offer of a complimentary consultation.
Ebooks also help educate the reader – they ensure that when your potential client calls, they have already learned something about their claim or case. This can help save everyone time and ultimately make your job easier.
Would you like to offer a free legal guide or ebook on your attorney website, or would you just like to learn more about book writing for lawyers? Our marketing and writing team at Foster Web Marketing can help you brainstorm ideas, make your project a reality, and get you the new clients you are looking for. Call today to schedule an appointment or (of course!) check out our selection of free ebooks on online attorney marketing.
I don’t have many followers on Twitter, and I feel like I’m wasting my time using it to promote my law firm. What am I missing?
Using social media for attorneys and law firms can be a little tricky. While you do want to use these platforms to promote your law firm and bring in potential clients, you can’t approach social media marketing the same way you might approach more traditional marketing tactics. Social media is all about creating relationships and engaging with people. If you don’t feel like you’re getting the most out of Twitter, ask yourself these questions:
- How often do I Tweet? To keep people interested, you have to Tweet often. If you’re Tweeting less than once a day, then you probably aren’t getting much out of Twitter.
- How long have I been using Twitter? It takes some time to build a following, even if you do everything right. If you’ve just started using Twitter, keep up the good work and be patient.
- Do I constantly Tweet the same thing? Unfortunately, a lot of people use Twitter to send out spam. If you constantly send out the same Tweet, most people will assume you’re just spamming and will ignore you.
- Are all my Tweets just promoting my law firm? Social media platforms are made for people to reach out and share information. If you always Tweet about your law firm, try mixing it up a little with helpful information, links to interesting articles, or something fun.
Social media marketing can be powerful, but it can also be confusing and time consuming. If you need a hand with using Twitter, Facebook, LinkedIn, and other social media sites more effectively, get in touch with our online attorney marketing experts at 888-886-0939 today.
Isn’t LinkedIn really just a résumé site? How am I supposed to use it to promote my law firm?
The misconception that LinkedIn is just a résumé site keeps many lawyers from taking advantage of this important social media platform. In actuality, LinkedIn offers a number of ways to connect with users and bring in more contacts and clients. Here are a few things that LinkedIn can do for you and your law firm:
- Increase your search engine optimization. LinkedIn profiles tend to rank highly in Google searches. Your profile also allows for links back to your attorney website. This makes it easier for potential clients to find and connect with you.
- Connect with your clients. Taking advantage of LinkedIn’s events and groups means connecting with like-minded people and making it easy to promote events and meet with others.
- Allow for recommendations. The recommendation function is something you won’t find on any of the other major social media sites. Both your peers and your clients can give you a recommendation, which makes you look good in front of potential clients.
If you need help taking advantage of LinkedIn’s features, or if you’re new to social media for attorneys, speak with the online attorney marketing experts with Foster Web Marketing today. We’d be happy to discuss your goals and how social media marketing fits into your overall online marketing plan.
For more information, don’t forget to request your FREE copy of our must-read book, Social Media Marketing for Attorneys That Finally Gets You the Cases You Want. Just give us a call at 888-886-0939, or fill out our quick online contact form.
What is Google Adwords?
Google Adwords is Google’s internet advertising program that works in conjunction with Google’s search engine as well as with other Google-affiliated websites like Ask.com and AOL Search. Adwords offers a number of different online advertising opportunities, including pay-per-click advertising (PPC), cost-per-thousand (CPT) advertising, and placement-targeted advertising. Google Adwords ads can be all text, text and images, or banners.
Very simply, Google Adwords allows businesses to target their potential clients based on where the internet surfer is located, what they are looking for, and what they type in to Google’s search engine. For example, with pay-per-click advertising, if you bid for and buy the keyword “Texas medical malpractice attorney,” someone searching for those keyword will see your ad at the top of their Google results – above their first organic hit.
Google Adwords can be an extremely powerful marketing tool – if you are familiar with the keyword bidding process, search engine optimization, and PPC advertising. However, many businesses jump into the deep end of online advertising and end up wasting time and money without getting results.
Would you like to market your lawyer website by using attorney PPC advertising or Google Adwords? Contact an attorney marketing expert at Foster Web Marketing and learn how you can best take advantage of the services that Google Adwords offers.
Is it wrong to have an attorney website book ghostwritten for you?
Some people are under the misconception that, when it comes to writing lawyer ebooks – or any kind of book – hiring a ghostwriter is cheating or untruthful. However, this is simply not the case. Unfortunately, some people confuse ghostwriting (when someone helps you put your ideas into words) with plagiarism (when someone steals writing and calls it their own). The truth is that ghostwriting is widely accepted in the publishing industry and used by many experts and non-fiction writers.
Large numbers of books are ghostwritten – including many best sellers – especially when the author is an expert in something other than writing. In addition, readers are educated enough about ghostwriting to understand that attorneys and other experts often don’t have the free time or the background to write a long-form publication. Ghostwriting is simply a way to transform your ideas into words on a page with the help of a writing professional who can help you organize your thoughts, clarify your points, and ultimately help your reader.
Would you like to add informative, unique attorney ebooks to your website, or do you just want to learn more about book writing for lawyers? Meet with a professional writer at Foster Web Marketing and share your vision. Call us today at 800.886.0939 to learn more.
How Long Should My Legal Blog Posts Be?
There is no “magic number” when it comes to attorney blog post word length – and don’t believe anyone who tells you that, for SEO purposes, all of your blog posts should be a set number of words. The best answer is that the length of your blog posts should vary depending on how much you have to say and what your readers want to know.
In general, however, if you absolutely need an answer, a blog post shouldn’t be shorter than 200 words or longer than 1,000 words. If your blog post is under 200 words, you don’t have enough room to give your readers much valuable information – they might feel like your article was a waste of their time. On the other hand, if your blog post is longer than 1,000 words, you might lose your readers’ attention or they might get intimidated by scrolling through your long blocks of text. Don’t make all of your blog posts a set number of words – both readers and the Google spiders might be suspicious if all of your blogs are exactly 350 words long.
When writing a lawyer blog post, concentrate on conveying legal information in a concise, interesting, and clear way – in other words, think about the reader. If you find you are trying to stretch out a blog post by adding filler, or if you are skipping over key points to keep an article short, you aren’t doing any favors for your reader – or your SEO.
Want to learn more about awesome content writing for lawyers? Contact Foster Web Marketing today.
Can I cut and paste legal content into my attorney website from other sources?
No! There are several big reasons that you should never, ever put duplicate content on your website – either content that you find on other websites or content that you are recycling from your own pages:
- You might well be stealing. Taking content from other pages is not an ethical move – that content was researched and written by someone else. Plagiarizing isn’t good for the business or, we would argue, in general.
- You are gravely harming your SEO. Google and other search engine spiders can spot duplicate copy from a mile away – and they do not like finding it. Original content is one of their favorite things.
- You could be passing on bad information. Blindly using content means losing control over what you are posting. If you create content yourself or hire others, you can be sure that you are providing accurate information to potential clients.
- You want to give your readers unique content. Your attorney website is about standing out in a crowd – how are you going to be edgy and original if you are using other people’s tired, generic material?
Do you want to learn more about content writing for lawyers? Give the legal writing experts at Foster Web Marketing a call today, and take control of your attorney website.
How do the links on my own attorney website affect my Google PageRank?
Link building concerns itself with two types of links: those that come from other websites (external links), and those that link your own attorney website together (internal links). Many people focus solely on getting great external links, but they ignore the links on their own sites entirely. Don’t make the same mistake. How you handle your own internal linking can have a big impact on your attorney SEO.
Search engine crawlers can learn a lot about your site through your internal links. Internal links help to point crawlers to the rest of the pages on your site for indexing, and they establish a general structure and theme for your content. Savvy internal linking also helps direct potential clients and search engine crawlers toward important landing pages, such as your practice areas.
When you are thinking about internal linking in an attorney link building context, the idea is to make it as easy as possible for search engine crawlers to index and understand your website. For example, if all of your articles and blog posts point back to a relevant practice area page, then both Google and your potential clients are better able to navigate.
Link building is only one way websites are optimized for search engines and search engine users. The online marketing experts with Foster can help you build a strong online presence and bring in more contacts and more cases. We offer link building services, social media marketing, content writing, mobile websites, video production, book writing, keyword research, website design, and more. Give us a call today at 888-886-0939.
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