Frequently Asked Questions About the Best Website Design and Marketing for Attorneys, Doctors, and Other Professionals
Below are some questions many clients have when they first contact Foster Web Marketing about the online marketing world.
The questions below may address many initial concerns you may have. If you don't find your answers here, you should contact us for answers to any questions specific to your firm.
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How Long Should My Legal Blog Posts Be?
There is no “magic number” when it comes to attorney blog post word length – and don’t believe anyone who tells you that, for SEO purposes, all of your blog posts should be a set number of words. The best answer is that the length of your blog posts should vary depending on how much you have to say and what your readers want to know.
In general, however, if you absolutely need an answer, a blog post shouldn’t be shorter than 200 words or longer than 1,000 words. If your blog post is under 200 words, you don’t have enough room to give your readers much valuable information – they might feel like your article was a waste of their time. On the other hand, if your blog post is longer than 1,000 words, you might lose your readers’ attention or they might get intimidated by scrolling through your long blocks of text. Don’t make all of your blog posts a set number of words – both readers and the Google spiders might be suspicious if all of your blogs are exactly 350 words long.
When writing a lawyer blog post, concentrate on conveying legal information in a concise, interesting, and clear way – in other words, think about the reader. If you find you are trying to stretch out a blog post by adding filler, or if you are skipping over key points to keep an article short, you aren’t doing any favors for your reader – or your SEO.
Want to learn more about awesome content writing for lawyers? Contact Foster Web Marketing today.
Can I cut and paste legal content into my attorney website from other sources?
No! There are several big reasons that you should never, ever put duplicate content on your website – either content that you find on other websites or content that you are recycling from your own pages:
- You might well be stealing. Taking content from other pages is not an ethical move – that content was researched and written by someone else. Plagiarizing isn’t good for the business or, we would argue, in general.
- You are gravely harming your SEO. Google and other search engine spiders can spot duplicate copy from a mile away – and they do not like finding it. Original content is one of their favorite things.
- You could be passing on bad information. Blindly using content means losing control over what you are posting. If you create content yourself or hire others, you can be sure that you are providing accurate information to potential clients.
- You want to give your readers unique content. Your attorney website is about standing out in a crowd – how are you going to be edgy and original if you are using other people’s tired, generic material?
Do you want to learn more about content writing for lawyers? Give the legal writing experts at Foster Web Marketing a call today, and take control of your attorney website.
How do the links on my own attorney website affect my Google PageRank?
Link building concerns itself with two types of links: those that come from other websites (external links), and those that link your own attorney website together (internal links). Many people focus solely on getting great external links, but they ignore the links on their own sites entirely. Don’t make the same mistake. How you handle your own internal linking can have a big impact on your attorney SEO.
Search engine crawlers can learn a lot about your site through your internal links. Internal links help to point crawlers to the rest of the pages on your site for indexing, and they establish a general structure and theme for your content. Savvy internal linking also helps direct potential clients and search engine crawlers toward important landing pages, such as your practice areas.
When you are thinking about internal linking in an attorney link building context, the idea is to make it as easy as possible for search engine crawlers to index and understand your website. For example, if all of your articles and blog posts point back to a relevant practice area page, then both Google and your potential clients are better able to navigate.
Link building is only one way websites are optimized for search engines and search engine users. The online marketing experts with Foster can help you build a strong online presence and bring in more contacts and more cases. We offer link building services, social media marketing, content writing, mobile websites, video production, book writing, keyword research, website design, and more. Give us a call today at 888-886-0939.
Should I only accept links to my lawyer website from other websites with a high Google PageRank?
The answer to this question is a little more complicated than you might think. While you should keep in mind that there are some kinds of links that can make your own page rankings fall, you also shouldn’t exclude a site based solely on its PageRank.
“Bad” Links Are Bad for Attorney SEO
Spammy links, paid links, and other unnatural or irrelevant links are what you want to avoid—and Google’s ranking of such sites can be a good indicator of whether it is a bad link opportunity. Most of the time, these sites are obvious attempts to trick search engine crawlers. They probably feature very little content or just an endless list of links.
What Are “Good” Links?
Good links are those that come from quality pages that are relevant to your lawyer website. Links from big media sites, universities, and other reputable pages have a positive impact on your attorney SEO, and they also rank very highly with Google.
However, if you are offered a link from a site that has a lower PageRank, take a moment to look into it before you refuse it outright. Is the site reputable? Is it full of great content? Is it related to what you do and helpful to your potential clients? If you can say yes to these questions, then you shouldn’t worry too much about its mediocre PageRank—especially if you already have a wealth of high authority links to your website.
If you have questions about link building for attorneys, or if you need some help with any facet of attorney search engine optimization, give Foster Web Marketing a call today at 1-888-886-0939.
Why are mobile websites for lawyers so important? Can’t potential clients see my regular website on mobile devices?
Mobile websites for lawyers are more important than ever. While potential clients may be able to browse your traditional lawyer website from their smartphones, what they actually end up seeing could be hard to read or impossible to navigate. The unfortunate truth is that most websites are painful to use from a phone or other mobile device—and your mobile visitors will move on if the site isn’t optimized for mobile users.
It has been estimated that around 50% of all local searches are coming from smartphones now. While it seems like people are starting to prefer turning to their phones for a quick Google search, they have to balance convenience with a few drawbacks:
- Small screens. Smaller screen sizes mean users end up scrolling around to try to read most traditional websites—which quickly gets old. It’s also more difficult to read on such small screens.
- Tap controls. Any website that isn’t optimized for tap controls can be a headache to use, especially for users in a hurry.
- Bandwidth issues. Even LTE networks can have issues, making most websites really slow to load, and users won’t wait around. A dedicated mobile website can be optimized to load much more quickly on mobile devices.
Give us a call today at 888-886-0939 to talk about how mobile attorney marketing can work for you and connect you with more contacts and clients. The online marketing experts with Foster Web Marketing can help you with everything from building a mobile website to keeping it updated with fresh, informative content and social media integration.
If already offer a mobile app for my potential clients, do I still need a mobile attorney website?
Although a mobile app is a great place to start and is a creative way to reach out to your clients, mobile apps just can’t take the place of properly optimized mobile websites for lawyers. Consider the following:
- A mobile attorney website works on any platform, unlike apps.
- Apps have to be installed, but your lawyer website can be viewed instantly.
- Mobile websites are more likely to show up in Google results from mobile searches.
- An easy-to-navigate mobile website connects clients with information faster—and it makes it easier to find and install your app!
The mobile web is all about convenience. The long and short of it is that mobile apps help, but you can’t ignore your mobile website. Think of your mobile lawyer apps as an addition to—not a substitution for—a properly optimized mobile website.
If you would like more information about mobile websites for attorneys or creating mobile apps to offer to your potential clients, give us a call today at 888-886-0939 or use the contact form on this page. We would be happy to help you build a strong mobile presence, bring in more contacts, and use your online attorney marketing to show your firm in its best light.
We’d also like to offer you a completely FREE copy of our must-read book, The 5 Biggest Mistakes 99% of Lawyers Make with Their Websites, which explains more about how to take advantage of the power of the Web and start converting your web visitors into contacts and clients.
Why should I care about Google Places if I already have a great lawyer website?
What many people don’t understand about effective online marketing for attorneys is that it’s all interconnected. The truth is, even if your lawyer website is already at the top of the search results, you are missing out on potential local clients if you are not taking advantage of Google Places.
Studies have shown that users are now turning to Google to find local businesses, especially mobile users with smartphones. Potential clients who are searching for a lawyer in their local area will see Google Places results BEFORE they see any other search results from Google, which makes it convenient for users to find what they need without even glancing at the organic search results.
The good news is that a great lawyer website actually helps you rank highly with Google Places, even though both services depend on different factors to determine your ranking. If your website already ranks highly with Google and is consistent with your Google Places listing, then you are well on your way to becoming much more visible to local clients who are looking online for an attorney. And, potential clients will now have an even easier time finding your website and taking advantage of what your law firm can offer.
If you need a hand with your lawyer web marketing plan or have questions about how to make Google Places work for you, speak with the online marketing experts at Foster Web Marketing today at 1-888-886-0939. Don’t forget to also request your FREE copy of our helpful guide, What Every Attorney Needs to Know to Dominate Google Places.
How often should I update my medical malpractice lawyer website?
Keep in mind that there is no such thing as updating your medical malpractice lawyer website too often. Search engines like Google and Bing reward sites that update often, while visitors, readers, and potential clients appreciate frequent updates, lots of content, and coverage of current events.
The medical malpractice websites that perform the best are those that update with new articles and video at least twice a week – with some sites also adding blog posts, news items, and frequent questions on a daily basis. The more often you update, the more likely your web presence will evolve into a community where news and ideas are exchanged.
When it comes to updating the design of your website, you should consider making design changes periodically – both to keep up with new features and trends and to keep your site looking fresh and loading fast.
Do you need assistance either with regularly updating your medical malpractice lawyer website or with updating the design of your law office site? The team at Foster Web Marketing can help. We provide our clients with an easy-to-use content management system as well as expert guidance on website design. Call us today to learn more at 800.800.0939.
What are the top 5 bankruptcy questions I should answer in my FAQ?
Below are the top five most common questions you should answer for your future clients. These are the answers that will provide them a foundation as they step into the bankruptcy world:
If I decide to file, will the creditors stop calling me?
What will happen to my spouse if I file?
Who will find out if I decide to file?
Will I ever be able to get credit again?
How much does it cost to file bankruptcy?
Answer these questions, and you will be able to take away some of the stress felt when someone is considering filing for bankruptcy. By providing them a bit of education on the matter, you will be able to build trust and confidence in you and your practice.
Bankruptcy lawyer marketing needs a relevant and useful FAQ section. Answer each of the questions posted (and more!) in individual FAQ postings. Take your time and answer the questions as if you were having a sit-down conversation with each individual. By extending your hand through your FAQs, you are on your way to converting a user into a contact.
To find out more about how Foster Web Marketing can help your bankruptcy attorney practice grow through Internet marketing, contact us today at 888.886.0939, or fill out our contact form. Also make sure you are not making mistakes with your website by ordering our free book The 5 Biggest Mistakes 99% of Lawyers Make with Their Websites.
- If I decide to file, will the creditors stop calling me?
Should my attorney web content include the news?
Yes; a portion of your web content should be dedicated to the news, but not just any news. The news needs to be within the actual cities and/or counties you represent and within the scope of your practice. If you only deal with motorcycle accidents, then you do not need to do an article regarding malpractice. This would be leading your would-be clients in the wrong direction.
Google had a huge algorithm update in November 2011, and with this came the importance of news, trends, events, updates, and hot topics. The updates will take the freshest content and place it at the top of its search engine results. This is why a news section is so important for a complete package of web content for attorneys.
A few tips: be an expert, but be sensitive. Do not use a news article to try and sell your practice or even highlight it, especially if there is a victim involved. The article may be controversial, and the aftermath could be a brick wall of negative comments. Brace yourself for this, and know that it is not against you, but against the actions within the article. A thick skin for this section of your site is best.
For more tips on writing news articles or articles for other pages of your website, give Foster Web Marketing a call at 888.886.0939. Also, take a moment to request your FREE copy of our must-read book The 5 Biggest Mistakes 99% Of Lawyers Make with Their Websites.
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