Frequently Asked Questions About the Best Website Design and Marketing for Attorneys, Doctors, and Other Professionals
Below are some questions many clients have when they first contact Foster Web Marketing about the online marketing world.
The questions below may address many initial concerns you may have. If you don't find your answers here, you should contact us for answers to any questions specific to your firm.
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Isn’t LinkedIn really just a résumé site? How am I supposed to use it to promote my law firm?
The misconception that LinkedIn is just a résumé site keeps many lawyers from taking advantage of this important social media platform. In actuality, LinkedIn offers a number of ways to connect with users and bring in more contacts and clients. Here are a few things that LinkedIn can do for you and your law firm:
- Increase your search engine optimization. LinkedIn profiles tend to rank highly in Google searches. Your profile also allows for links back to your attorney website. This makes it easier for potential clients to find and connect with you.
- Connect with your clients. Taking advantage of LinkedIn’s events and groups means connecting with like-minded people and making it easy to promote events and meet with others.
- Allow for recommendations. The recommendation function is something you won’t find on any of the other major social media sites. Both your peers and your clients can give you a recommendation, which makes you look good in front of potential clients.
If you need help taking advantage of LinkedIn’s features, or if you’re new to social media for attorneys, speak with the online attorney marketing experts with Foster Web Marketing today. We’d be happy to discuss your goals and how social media marketing fits into your overall online marketing plan.
For more information, don’t forget to request your FREE copy of our must-read book, Social Media Marketing for Attorneys That Finally Gets You the Cases You Want. Just give us a call at 888-886-0939, or fill out our quick online contact form.
What is Google Adwords?
Google Adwords is Google’s internet advertising program that works in conjunction with Google’s search engine as well as with other Google-affiliated websites like Ask.com and AOL Search. Adwords offers a number of different online advertising opportunities, including pay-per-click advertising (PPC), cost-per-thousand (CPT) advertising, and placement-targeted advertising. Google Adwords ads can be all text, text and images, or banners.
Very simply, Google Adwords allows businesses to target their potential clients based on where the internet surfer is located, what they are looking for, and what they type into Google’s search engine. For example, with pay-per-click advertising, if you bid for and buy the keyword “Texas medical malpractice attorney,” someone searching for those keywords will see your ad at the top of their Google results – above their first organic hit.
Google Adwords can be an extremely powerful marketing tool – if you are familiar with the keyword bidding process, search engine optimization, and PPC advertising. However, many businesses jump into the deep end of online advertising and end up wasting time and money without getting results.
Would you like to market your lawyer website by using attorney PPC advertising or Google Adwords? Contact an attorney marketing expert at Foster Web Marketing and learn how you can best take advantage of the services that Google Adwords offers.
Is it wrong to have an attorney website book ghostwritten for you?
Some people are under the misconception that, when it comes to writing lawyer ebooks – or any kind of book – hiring a ghostwriter is cheating or untruthful. However, this is simply not the case. Unfortunately, some people confuse ghostwriting (when someone helps you put your ideas into words) with plagiarism (when someone steals writing and calls it their own). The truth is that ghostwriting is widely accepted in the publishing industry and used by many experts and non-fiction writers.
Large numbers of books are ghostwritten – including many best sellers – especially when the author is an expert in something other than writing. In addition, readers are educated enough about ghostwriting to understand that attorneys and other experts often don’t have the free time or the background to write a long-form publication. Ghostwriting is simply a way to transform your ideas into words on a page with the help of a writing professional who can help you organize your thoughts, clarify your points, and ultimately help your reader.
Would you like to add informative, unique attorney ebooks to your website, or do you just want to learn more about book writing for lawyers? Meet with a professional writer at Foster Web Marketing and share your vision. Call us today at 800.886.0939 to learn more.
How Long Should My Legal Blog Posts Be?
There is no “magic number” when it comes to attorney blog post word length – and don’t believe anyone who tells you that, for SEO purposes, all of your blog posts should be a set number of words. The best answer is that the length of your blog posts should vary depending on how much you have to say and what your readers want to know.
In general, however, if you absolutely need an answer, a blog post shouldn’t be shorter than 200 words or longer than 1,000 words. If your blog post is under 200 words, you don’t have enough room to give your readers much valuable information – they might feel like your article was a waste of their time. On the other hand, if your blog post is longer than 1,000 words, you might lose your readers’ attention or they might get intimidated by scrolling through your long blocks of text. Don’t make all of your blog posts a set number of words – both readers and the Google spiders might be suspicious if all of your blogs are exactly 350 words long.
When writing a lawyer blog post, concentrate on conveying legal information in a concise, interesting, and clear way – in other words, think about the reader. If you find you are trying to stretch out a blog post by adding filler, or if you are skipping over key points to keep an article short, you aren’t doing any favors for your reader – or your SEO.
Want to learn more about awesome content writing for lawyers? Contact Foster Web Marketing today.
Can I cut and paste legal content into my attorney website from other sources?
No! There are several big reasons that you should never, ever put duplicate content on your website – either content that you find on other websites or content that you are recycling from your own pages:
- You might well be stealing. Taking content from other pages is not an ethical move – that content was researched and written by someone else. Plagiarizing isn’t good for the business or, we would argue, in general.
- You are gravely harming your SEO. Google and other search engine spiders can spot duplicate copy from a mile away – and they do not like finding it. Original content is one of their favorite things.
- You could be passing on bad information. Blindly using content means losing control over what you are posting. If you create content yourself or hire others, you can be sure that you are providing accurate information to potential clients.
- You want to give your readers unique content. Your attorney website is about standing out in a crowd – how are you going to be edgy and original if you are using other people’s tired, generic material?
Do you want to learn more about content writing for lawyers? Give the legal writing experts at Foster Web Marketing a call today, and take control of your attorney website.
How do the links on my own attorney website affect my Google PageRank?
Link building concerns itself with two types of links: those that come from other websites (external links), and those that link your own attorney website together (internal links). Many people focus solely on getting great external links, but they ignore the links on their own sites entirely. Don’t make the same mistake. How you handle your own internal linking can have a big impact on your attorney SEO.
Search engine crawlers can learn a lot about your site through your internal links. Internal links help to point crawlers to the rest of the pages on your site for indexing, and they establish a general structure and theme for your content. Savvy internal linking also helps direct potential clients and search engine crawlers toward important landing pages, such as your practice areas.
When you are thinking about internal linking in an attorney link building context, the idea is to make it as easy as possible for search engine crawlers to index and understand your website. For example, if all of your articles and blog posts point back to a relevant practice area page, then both Google and your potential clients are better able to navigate.
Link building is only one way websites are optimized for search engines and search engine users. The online marketing experts with Foster can help you build a strong online presence and bring in more contacts and more cases. We offer link building services, social media marketing, content writing, mobile websites, video production, book writing, keyword research, website design, and more. Give us a call today at 888-886-0939.
Should I only accept links to my lawyer website from other websites with a high Google PageRank?
The answer to this question is a little more complicated than you might think. While you should keep in mind that there are some kinds of links that can make your own page rankings fall, you also shouldn’t exclude a site based solely on its PageRank.
“Bad” Links Are Bad for Attorney SEO
Spammy links, paid links, and other unnatural or irrelevant links are what you want to avoid—and Google’s ranking of such sites can be a good indicator of whether it is a bad link opportunity. Most of the time, these sites are obvious attempts to trick search engine crawlers. They probably feature very little content or just an endless list of links.
What Are “Good” Links?
Good links are those that come from quality pages that are relevant to your lawyer website. Links from big media sites, universities, and other reputable pages have a positive impact on your attorney SEO, and they also rank very highly with Google.
However, if you are offered a link from a site that has a lower PageRank, take a moment to look into it before you refuse it outright. Is the site reputable? Is it full of great content? Is it related to what you do and helpful to your potential clients? If you can say yes to these questions, then you shouldn’t worry too much about its mediocre PageRank—especially if you already have a wealth of high authority links to your website.
If you have questions about link building for attorneys, or if you need some help with any facet of attorney search engine optimization, give Foster Web Marketing a call today at 1-888-886-0939.
Why are mobile websites for lawyers so important? Can’t potential clients see my regular website on mobile devices?
Mobile websites for lawyers are more important than ever. While potential clients may be able to browse your traditional lawyer website from their smartphones, what they actually end up seeing could be hard to read or impossible to navigate. The unfortunate truth is that most websites are painful to use from a phone or other mobile device—and your mobile visitors will move on if the site isn’t optimized for mobile users.
It has been estimated that around 50% of all local searches are coming from smartphones now. While it seems like people are starting to prefer turning to their phones for a quick Google search, they have to balance convenience with a few drawbacks:
- Small screens. Smaller screen sizes mean users end up scrolling around to try to read most traditional websites—which quickly gets old. It’s also more difficult to read on such small screens.
- Tap controls. Any website that isn’t optimized for tap controls can be a headache to use, especially for users in a hurry.
- Bandwidth issues. Even LTE networks can have issues, making most websites really slow to load, and users won’t wait around. A dedicated mobile website can be optimized to load much more quickly on mobile devices.
Give us a call today at 888-886-0939 to talk about how mobile attorney marketing can work for you and connect you with more contacts and clients. The online marketing experts with Foster Web Marketing can help you with everything from building a mobile website to keeping it updated with fresh, informative content and social media integration.
If already offer a mobile app for my potential clients, do I still need a mobile attorney website?
Although a mobile app is a great place to start and is a creative way to reach out to your clients, mobile apps just can’t take the place of properly optimized mobile websites for lawyers. Consider the following:
- A mobile attorney website works on any platform, unlike apps.
- Apps have to be installed, but your lawyer website can be viewed instantly.
- Mobile websites are more likely to show up in Google results from mobile searches.
- An easy-to-navigate mobile website connects clients with information faster—and it makes it easier to find and install your app!
If you would like more information about mobile websites for attorneys or creating mobile apps to offer to your potential clients, give us a call today at 888-886-0939 or use the contact form on this page. We would be happy to help you build a strong mobile presence, bring in more contacts, and use your online attorney marketing to show your firm in its best light.
We’d also like to offer you a completely FREE copy of our must-read book, The 5 Biggest Mistakes 99% of Lawyers Make with Their Websites, which explains more about how to take advantage of the power of the Web and start converting your web visitors into contacts and clients.
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