Frequently Asked Questions About the Best Website Design and Marketing for Attorneys, Doctors, and Other Professionals

Below are some questions many clients have when they first contact Foster Web Marketing about the online marketing world.

The questions below may address many initial concerns you may have. If you don't find your answers here, you should contact us for answers to any questions specific to your firm.

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  • How can I make sure my law firms website isnt penalized by one of Googles next algorithm changes?

    Google created major waves on the Web, as it made significant changes to the algorithm used to rank websites. There were two modifications made, with the Google Panda being the update with the biggest impact.  Sites with low-quality content were the ones hit the hardest by these changes.

    If you have followed the advice that we have always given – to create interesting content, and a lot of it – your law firm’s website shouldn’t have been impacted by the Google update.  The more relevant and educational content you have on your website, the better your chances of ranking well with the search engines and attracting your ideal clients.

    The algorithm changes are supposed to continue throughout 2011. To answer the original question – how can you make sure your website isn’t penalized? The answer is simple. Create high-quality content and follow the advice of Matt Cutts of Google, try to make a website that users love.

    To learn more, read our articles:

    Contact us today at 888-886-0939 to learn more about our content writing for lawyers. Also, be sure to order a FREE copy of our report, 5 Reasons Why You Should Have A Blog BY NOW!

  • If I am getting a lot of traffic to my site, doesnt that mean that I have an effective attorney Web design?

    Not necessarily. The goal of creating and maintaining a website is to attract quality leads. You have to think of your website from a marketing perspective. It should be drawing in the types of cases you want. If it is not, you need to re-examine your current attorney Web design.

    In our article, My Website is Generating Traffic...Why Would I Need a New Attorney Web Design?, we talk about this subject in depth. For example, we discuss the factors that need to be incorporated into your website design, which will help you not only get Web traffic, but also convert those visitors into contacts. These components include relevant content, Web video and a free offer.

    If you are not getting quality leads from your website, contact a marketing specialist at our office today by calling 888.886.0939 or filling out our online form.

    Be sure to order a FREE copy of the report, The 5 Biggest Mistakes 99% of Lawyers Make With Their Attorney Website.

  • Why is it so important to be able to make changes to my attorney website myself?

    To compete online, you have to add content continuously to your website. That means you should be creating new articles, frequently asked questions, blog posts and news updates on a regular basis. You should also be loading new video clips to your website as often as possible.

    If you have an attorney Web design that does not allow you to make these changes yourself, you are basically at the mercy of someone else. You will have to rely on your Web developer to make changes for you. That could take days, even weeks. Your competitors won’t be waiting around. They will be updating their websites on a regular basis, taking the top placements on Google and other search engines.

    Make sure your attorney Web design comes with an easy-to-use content management program that allows you to update your site as often as you would like.

    To learn about DSS, our propriety content management system designed with lawyers and other busy professionals in mind, contact us today at 888.886.0939 or fill out our online form.

    Be sure to order a FREE copy of the report, The 5 Biggest Mistakes 99% of Lawyers Make With Their Attorney Website.

  • When it comes to a graphic on the top portion of my attorney website, which is better a picture of my office or my company logo?

    Neither! One of the biggest mistakes we see when it comes to attorney Web design has to do with the top third of the main page of the site. Too many lawyers waste this valuable space by including pictures of their logo, the inside of their office or even worse...the law firm’s name in BIG, BOLD LETTERS.

    Your attorney Web design needs to stand out from the rest. When people are searching for legal services online, they are clicking through a lot of websites. You don’t want to get lost in a sea of identical lawyer websites.

    When your potential clients land on your website, you only have seconds to grab their attention. You need to shout an effective message that is going to encourage them to stay on your website and even contact your office. Instead of wasting the top third of your Web page with some useless picture of your conference room with its mahogany bookshelves, incorporate an interesting headline and informative Web video. Not many attorneys are doing that with their websites.

    If you are ready to create a website that converts more visitors into contacts, contact our attorney Web marketing specialists today. We can be reached by calling 888.886.0939 or filling out our online form.

    Be sure to order a FREE copy of the report, The 5 Biggest Mistakes 99% of Lawyers Make With Their Attorney Website.

  • How do I know if I have a good attorney Web design?

    To answer this question, we have to ask you a question: are you getting quality leads through your website? If the answer is “no,” then you probably don’t have a good attorney Web design.

    An effective attorney website is one that speaks directly to Web visitors and has the ability to capture leads. Too many law firm websites make the mistake of talking endlessly about how great they are and how many years they have been in business. These websites have boring content, no Web video and a lack of a call-to-action. If this sounds like your website, it is not too late to turn things around.

    At Foster Web Marketing, we know what it takes to create an attorney Web design that will convert prospects into contacts. We know the various elements involved in developing and maintaining a profitable website. Read our article, Extreme Makeover: Attorney Web Design Edition, for valuable tips on creating a great website.

    To learn more about our attorney website design services, contact us today at 888.886.0939.

    Be sure to order a FREE copy of the informative report, The 5 Biggest Mistakes 99% of Lawyers Make With Their Attorney Website.

  • Why should I get a web site with Foster Web Marketing?

    We will provide a customized design for you that is properly coded for the search engines. There are many amazing designers out there that can really make beautiful web pages. But most sacrifice the mission for the art. The mission for an attorney web design is to promote a contact from a visitor. That is the only thing that matters! It doesn't matter how pretty your web design is if it doesnt get you any business from it.

  • What is unique content?

    Unique content is the text on your website that no one else has anywhere. Unique content is good while shared content (information that is found on others websites) is bad for search engine optimization.  The search engines reward your website for having new and fresh (unique) content such as blogs, news articles, FAQ's and library articles and penalizes a website if it has the same content that is found on other websites.  Foster Web Marketing's content services team will always provide unique content.

  • What do I blog about?

    You can blog about anything legal-related, but you should try to keep it specific to the location where your practice law. Blog about local news stories that relate to your practice area(s), like an auto accident on the local highway, or a recent verdict, and offer your expert insight and opinion on these topics. The more EXPERT information that you share, the more value that you're building with both your readers, and the search engines.

    For more information on why you, as an attorney, NEED a blog, click here.

  • What are blog tags and why are they important?

    We hear this question a lot. Think of blog tags as the keywords for your blog.

    Depending on what blog platform you're using, there are a number of ways that your blog can benefit from specified tags. Some blogs offer plugins such as tag clouds where each tag that has been designated to a blog post will show up in the sidebar, and the most commonly-used tags are in larger font. Most blog platforms also include a page for each blog tag. Why is this important?

    Let's say one of your practice areas is auto accidents, and motorcycle accidents is a tag that you frequently use. Every time you make a blog post that includes that tag, it gets added to the page that includes all blog posts including "motorcycle accidents" as a tag, making the chances of your blog being found through search engines greater.

    However, the main reason to use blog tags is to categorize your content. Google likes everything to be neat and tidy across the web. Think of blog tags as different buckets that groups posts together. You don't want to add tags for the sake of adding them though. Be strategic in how you use these tags and don't get too specific. It is more beneficial for users to have 4 tags that have 5 posts each assigned to each tag rather than 20 tags for 20 blog posts.

    If you have further questions about blog tags or blogging in general you can contact our web marketing team at 888-886-0939.

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