Frequently Asked Questions About the Best Website Design and Marketing for Attorneys, Doctors, and Other Professionals
Below are some questions many clients have when they first contact Foster Web Marketing about the online marketing world.
The questions below may address many initial concerns you may have. If you don't find your answers here, you should contact us for answers to any questions specific to your firm.
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Why should I care about Google Places if I already have a great lawyer website?
What many people don’t understand about effective online marketing for attorneys is that it’s all interconnected. The truth is, even if your lawyer website is already at the top of the search results, you are missing out on potential local clients if you are not taking advantage of Google Places.
Studies have shown that users are now turning to Google to find local businesses, especially mobile users with smartphones. Potential clients who are searching for a lawyer in their local area will see Google Places results BEFORE they see any other search results from Google, which makes it convenient for users to find what they need without even glancing at the organic search results.
The good news is that a great lawyer website actually helps you rank highly with Google Places, even though both services depend on different factors to determine your ranking. If your website already ranks highly with Google and is consistent with your Google Places listing, then you are well on your way to becoming much more visible to local clients who are looking online for an attorney. And, potential clients will now have an even easier time finding your website and taking advantage of what your law firm can offer.
If you need a hand with your lawyer web marketing plan or have questions about how to make Google Places work for you, speak with the online marketing experts at Foster Web Marketing today at 1-888-886-0939. Don’t forget to also request your FREE copy of our helpful guide, What Every Attorney Needs to Know to Dominate Google Places.
How often should I update my medical malpractice lawyer website?
Keep in mind that there is no such thing as updating your medical malpractice lawyer website too often. Search engines like Google and Bing reward sites that update often, while visitors, readers, and potential clients appreciate frequent updates, lots of content, and coverage of current events.
The medical malpractice websites that perform the best are those that update with new articles and video at least twice a week – with some sites also adding blog posts, news items, and frequent questions on a daily basis. The more often you update, the more likely your web presence will evolve into a community where news and ideas are exchanged.
When it comes to updating the design of your website, you should consider making design changes periodically – both to keep up with new features and trends and to keep your site looking fresh and loading fast.
Do you need assistance either with regularly updating your medical malpractice lawyer website or with updating the design of your law office site? The team at Foster Web Marketing can help. We provide our clients with an easy-to-use content management system as well as expert guidance on website design. Call us today to learn more at 800.800.0939.
What are the top 5 bankruptcy questions I should answer in my FAQ?
Below are the top five most common questions you should answer for your future clients. These are the answers that will provide them a foundation as they step into the bankruptcy world:
- If I decide to file, will the creditors stop calling me?
- What will happen to my spouse if I file?
- Who will find out if I decide to file?
- Will I ever be able to get credit again?
- How much does it cost to file bankruptcy?
Bankruptcy lawyer marketing needs a relevant and useful FAQ section. Answer each of the questions posted (and more!) in individual FAQ postings. Take your time and answer the questions as if you were having a sit-down conversation with each individual. By extending your hand through your FAQs, you are on your way to converting a user into a contact.
To find out more about how Foster Web Marketing can help your bankruptcy attorney practice grow through Internet marketing, contact us today at 888.886.0939, or fill out our contact form. Also, make sure you are not making mistakes with your website by ordering our free book The 5 Biggest Mistakes 99% of Lawyers Make with Their Websites.
Should my attorney web content include the news?
Yes; a portion of your web content should be dedicated to the news, but not just any news. The news needs to be within the actual cities and/or counties you represent and within the scope of your practice. If you only deal with motorcycle accidents, then you do not need to do an article regarding malpractice. This would be leading your would-be clients in the wrong direction.
Google had a huge algorithm update in November 2011, and with this came the importance of news, trends, events, updates, and hot topics. The updates will take the freshest content and place it at the top of its search engine results. This is why a news section is so important for a complete package of web content for attorneys.
A few tips: be an expert, but be sensitive. Do not use a news article to try and sell your practice or even highlight it, especially if there is a victim involved. The article may be controversial, and the aftermath could be a brick wall of negative comments. Brace yourself for this, and know that it is not against you, but against the actions within the article. A thick skin for this section of your site is best.
For more tips on writing news articles or articles for other pages of your website, give Foster Web Marketing a call at 888.886.0939. Also, take a moment to request your FREE copy of our must-read book The 5 Biggest Mistakes 99% Of Lawyers Make with Their Websites.
Will changing my domain name affect my search engine marketing plan?
Yes, the domain name does have an effect on a lawyer's search engine marketing plan; however, there is a way to curb the damage. Of course, Google is one of the front-runners in dealing with this situation and has spelled out exactly what to do in order to get your site indexed quickly with almost no interruption. Unfortunately, not all search engines follow the same procedure as Google.
The main and most critical element is taking the time to make sure all your links on your prior page from directories and other websites are correct. They must have your new domain name.
There are also other, very technical steps. If you are not a system administrator, then you should contact your system administrator and ask them to take over the switch so that your page ranking does not drop and your attorney website stays as popular as ever.
Call Foster Web Marketing today, and take control of the success of your website. Also, order your copy of the report, The 5 Biggest Mistakes 99% of Lawyers Make with Their Websites, before you hire anyone to help you with Internet marketing for your law firm.
Why are home pages and practice pages so important?
Consider these pages “landing” pages. This means that these pages are going to generate the most traffic on your website because they are the pages that users “land” on when they search for information. If you have used useful keywords and phrases within your web content, then a search engine will bring up your homepage and your practice page if it is specific to the search. So, more than likely, the first page a browser clicks on is either your homepage or practice page.
On these pages, include an overview of your practice, and focus on the user – do not go into detail about you, your accolades, or your practice. Keep it brief, and let the spotlight be on the reader and their possible concerns. Also, make sure to have your contact information on each of these pages along with a call to action. If there is not a next step for the user to take, then you have just lost yourself a contact and potential client.
Web content for attorneys is not an easy task. With a large team of designers, writers, editors, SEO experts, coders, video experts, and marketers, we can help you with just about any aspect of your web marketing campaign. To learn more about our services, including content writing, use the following information to contact us: Visit http://www.fosterwebmarketing.com/contact.cfm, or call 888-886-0939.
When it comes to video marketing for lawyers, should I use a high-definition camera?
Everybody knows that it’s better to watch a football game or a blockbuster in high definition, but does high definition make a difference when it comes to online video marketing for lawyers? Absolutely. An HD video not only has a significantly sharper picture and significantly better color than a standard-definition video, it also has cleaner, clearer sound. While this is obviously a great feature on a large, flat-screen television, it also makes a big difference on a smaller computer screen. Low resolution and poor sound can quickly make viewers click away from a video when looking for legal services, and unprofessional videos can reflect poorly on your practice regardless of your case results.
Video can serve as the first time that your potential clients “meet” you and learn about your law office. It is key that you present your best self – with the best quality video.
Do you need assistance with producing your online attorney videos? The team at Foster Web Marketing can help you create and display your marketing videos from beginning to end. To browse some of the videos we’ve created, visit our video gallery. To talk to one of our experts about making your own videos, please call 888.886.0939.
What is Avvo?
Avvo is one of the social media websites that you can take advantage of to enhance your search engine marketing. Avvo claims to be “the world's largest online legal directory.” The site contains every US attorney and provides a rating. Through this, their 2.5 million visitors can browse through the profiles and choose the one that best fits them. Use this profile to its highest ability by using Avvo's free advertising solutions: claim your profile, answer questions left by visitors, and publish Legal Guides to spotlight your expertise. Your Avvo profile is also search engine optimized, so potential and existing clients will easily find you on Avvo and search engines like Google, Yahoo! and Bing.
Avvo is another internet footprint needed to cover your bases in the web marketing world. You don’t want your future clients to miss you in any corner of the World Wide Web. Your website, along with your social media outlets, is what you need to have a successful search engine marketing plan. Foster Web Marketing is here to help your plan! We will work closely with your Avvo profile to help you receive positive feedback from your client list. Satisfied testimonials from them are a great thing to have to garner future clients.
How much content to I need to add each month?
At least 30 pieces!
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