Let’s Get Technical! All of Your Most Pressing Website Management System Questions Answered
I can think of many subjects more interesting than website management software, but I can’t think of any more important! Proper management of your website can literally make or break your business. Because of this we created an in-depth cache of FAQs. Our goal is to educate you on even the most technical aspects of website maintenance. Dig through these answers, learn something new, and of course feel free to call us up or chat live on this page if you have any further questions.
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Should I delete the older content from my attorney website and blog?
There are a range of opinions when it comes to whether you should delete content from your attorney website and blog. There really aren’t any hard and fast rules. However, here are a few basic guidelines to consider before you send your old content to the trash:
- Is the page bringing in a lot of traffic? If you use our DSS system for your lawyer website management, you can easily look at the numbers for any given page. If the page is bringing in a lot of new visitors, it might be worth keeping it and simply updating the information or rewriting the article.
- Have you covered the topic elsewhere on your site? If you have a more current or extensive discussion of the topic elsewhere on your site, then it might be reasonable to say goodbye to the older content.
- Is the information confusing or outdated? This is possibly the best reason to delete old content, but keep in mind that simply updating the information or making it more clear might be a better way to handle it.
- Will deleting the content wreak havoc on your links? Some attorneys choose to start deleting old content and end up wrecking a good part of the work they’ve put into link building. Make sure you take care of any broken links that deleting content might cause—including links to the page from other websites and links from within your own site.
Want to make adding and deleting your attorney website content easier? The online attorney marketing experts at Foster Web Marketing would be happy to talk with you about our DSS system, which will automatically handle content management issues like analytics and broken links. Give us a call today at 888-886-0939 to learn more!
Why should I let someone else manage my attorney website? Can’t I handle it myself?
You can, of course, handle your own lawyer website management—if you have the time. The problem many attorneys run into is that managing an attorney website can be a huge time sink, and it’s not necessarily as easy as it sometimes looks. For example, it may seem simple to delete an old article with outdated information, but that simple change can cause a ripple effect of problems if it’s not handled correctly, which could lead to a drop in your search engine rankings. And this doesn’t even take into account ongoing website management issues like security, broken elements, hosting, and small changes and tweaks.
At Foster Web Marketing, we understand that some people are more comfortable taking the reins when it comes to online attorney marketing. That’s why we try to make it as easy as possible for you—whether you’re the type who wants to do it all or the type who would rather have someone else handle it. Our powerful Dynamic Self-Syndication (DSS) system makes it easy to manage your lawyer website, and it puts all of your management tools in one place.
The best part is that you can take advantage of DSS and still have the full support of our SEO experts and development team if you run into trouble or decide that your lawyer website management is too much work to handle alone. At Foster Web Marketing, we are happy to tailor our services to your needs and help you make the most of your online attorney marketing.
Want to learn more? Give us a call today at 888-886-0939, or fill out our convenient online contact form for more information!
How do I get more visitors to my attorney website?
While it can be tempting to want a super high hit count for your website, it is far from the most important online metric. What matters more is converting visitors into customers.
However, some ways to get more visitors to your attorney website can also do much more than that. For example, writing content can both improve your visitor count and improve your ability to turn page viewers into clients.
Write More and Better Content
There is a reason that content is king. Having more and better content can not only generate more traffic, but drive higher quality traffic to your website. The right kind of content will attract the right kind of visitor.
Write News Articles
News articles can certainly drive more traffic to your website. However, with news articles, it is possible to get visitors that quickly leave your website. Instead, it is useful to have content that attracts and engages high quality visitors. One such approach is to answer the questions of your potential clientele by having Frequently Asked Questions (FAQs) on your website.
Write Frequently Asked Questions
To write FAQs for your website, it is useful to imagine who your ideal customers are and focus on what you think their most pressing questions are. Then write answers to their follow on questions. Once you write one answer, you can link to another FAQ page on your website. This engages your visitors and allows users to click through to obtain the information that is relevant to them.
Foster Web Marketing is well-known for its high-quality lawyer website design. Contact us today to get started on generating high-quality traffic and to improve your lead generation and conversation rate by calling 888.886.0939.
How often should I update my medical malpractice lawyer website?
Keep in mind that there is no such thing as updating your medical malpractice lawyer website too often. Search engines like Google and Bing reward sites that update often, while visitors, readers, and potential clients appreciate frequent updates, lots of content, and coverage of current events.
The medical malpractice websites that perform the best are those that update with new articles and video at least twice a week – with some sites also adding blog posts, news items, and frequent questions on a daily basis. The more often you update, the more likely your web presence will evolve into a community where news and ideas are exchanged.
When it comes to updating the design of your website, you should consider making design changes periodically – both to keep up with new features and trends and to keep your site looking fresh and loading fast.
Do you need assistance either with regularly updating your medical malpractice lawyer website or with updating the design of your law office site? The team at Foster Web Marketing can help. We provide our clients with an easy-to-use content management system as well as expert guidance on website design. Call us today to learn more at 800.800.0939.
Should I Get a Hootsuite Pro Account?
The answer to this question depends entirely on the needs of your firm. As you start to get serious about social media, you will want a platform like Hootsuite to manage all of your networks in one place. You will quickly lose track (and lose your mind) if you are managing each site individually. Here is what you get you with a free plan
5 social networks
2 RSS feeds
This is great for a law firm that has one website, a Facebook page, a Twitter account, and a LinkedIn account. You can feed your blog posts to all your social networks and track the clicks back to your site.
At Foster Web Marketing, we started with a free account and soon upgraded to the Pro plan for $6 each month. Is it worth it? For us, yes! Here is what you get with a paid account:
Unlimited social networks
Unlimited RSS feeds
1 team member
Facebook Insights and Google Analytics integration
We have several websites in addition to FosterWebMarketing.com, such as MakeMarketingHappen.com and LawFirmAndAttorney-Internet-Marketing.com, where we blog regularly, and we want to syndicate these posts to our social media sites. For us, it's worth it for the unlimited RSS feeds alone. Offsite blogs are a great way to build links to your main site.
The bottom line is that you need to be using social media to market your law firm. Hootsuite is a tool that we use ourselves and highly recommend. But remember, the most successful firms are the ones that actually implement. Whatever platform you choose, make sure you are updating your networks regularly and engaging with your fans, followers, and friends.
For more information on social media, get a free hard copy of our book Secrets of Social Marketing for Attorneys Revealed: Mission 101.
What is the DSS?
The DSS (Dynamic Self Service) is proprietary software that has been designed and written by Foster Web Marketing that enables the user to update all the content of the web site. The DSS is technically the same as some terminology that you may have heard of such as a CMS (Content Management System) or a "platform". The DSS allows the user to work on the site and this is why many clients come to us so they can have better access to the back end of the site.
I'm not very technical, can I REALLY update my site myself?
Yes, you can. If you can write an email, you can update your site. Our content management system, DSS, is very intuitive and we give you the tools to be successful.
Before your site is launched, you are provided an individual training session. The training session is recorded, so you can revisit it with any questions you have later. If you still have a question, you can ask request help through our on-line support request system.
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