You’ve Got Questions About Website Design; We’ve Got Answers!
A good website design comes off as uncomplicated and simple to use. But creating a design as beautiful as it is useful isn’t as easy as it looks! Here we answer the most common website design questions we field.
We hope that you are able to answer your questions here. If not, pick up the phone and call 888-886-0939. Our team would love to help you better understand how we design killer, conversion-rich websites.
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What’s the simplest way to get more traffic to my mobile attorney website?
Getting more traffic—or, more importantly, more relevant clients and contacts—is a process that is a little different for each mobile website out there. Your mobile attorney website may benefit from a few simple fixes to improve traffic, but determining what those simple fixes might be takes a little time, a little research, and a lot of individual attention. If you really want to see your mobile website start working harder for your law firm, you might consider hiring a mobile SEO team to help review what you have and provide direction for moving ahead.
That being said, though, here are a few simple fixes that really can help more potential clients find your mobile website and contact you:
- Pare it down—or beef it up. Hitting the “sweet spot” for mobile content can be difficult, but it’s definitely simple to start experimenting with what works. If you have too much content, you can overwhelm a visitor. If you don’t have enough, visitors will move on to find what they need. Shoot for “just right.”
- Spend some time thinking about and researching keywords. The keywords that help people find your main website aren’t always the same keywords that help drive traffic to your mobile site. Keep an eye on your analytics data, and try focusing on shorter, location-specific keywords.
- Make contacting you easy. Remember that visitors to your mobile website are often actually using a phone to browse your site. Just adding a one-click-call button, clear contact information, and directions can encourage potential clients to make contact.
For more individualized help with your mobile attorney website, reach out to Foster Web Marketing today at 1-888-886-0939.
How can I offer a more professional online experience for the mobile visitors to my attorney website?
Since mobile websites are still a relatively new development, and trends are changing fast, it can sometimes be hard to provide a mobile experience for your website visitors that comes off as both professional and engaging. If your mobile site is a little older, or if it’s non-existent, potential clients who find you via smartphone or tablet may be chased off by the clunky navigation, out-of-date graphics, and irrelevant content.
If you want to work on giving your mobile attorney website a more professional makeover, here’s a quick idea of what most professional mobile sites have in common:
- The website displays properly on all mobile devices. If your website won’t work for mobile users, they are far more likely to move on to a site that does.
- The color scheme and logo match your other marketing materials. This is so simple, but it’s so often overlooked. Using a consistent color scheme and logo can go a long way toward providing a polished and professional impression.
- The mobile website is easy to navigate from a mobile device. This is probably the most frustrating part of browsing the Web on a mobile device—save your potential clients some frustration by making it easy to navigate on a small screen.
- The mobile site highlights the most important information. Mobile users can easily be overwhelmed with too many graphics, videos, buttons, and links. Instead, keep it simple and put the most important information at their fingertips.
Our friendly mobile site design team would be happy to talk with you about creating a new mobile website or polishing up the mobile attorney website you already have. Give us a call today at 1-888-886-0939 to learn more!
Should I be using different keywords for my mobile site?
While the research is still emerging on this subject, it seems that shorter keywords can help your mobile site rank better.
Pay Attention to Keyword Length and Search Engine Suggestions
People using a mobile device—be it a phone or tablet—are using a touchscreen to type. Most people do not type as fast this way and will therefore search using shorter words and phrases. So, while a good long-tail keyword (“attorney who handles car accident cases in Bucks County, PA”) is effective for a traditional site, focusing on shorter, geo-specific keywords (“car accident attorney Bucks County”) may help your mobile search engine rankings.
In addition, people using their phones for an internet search are more likely to use keyword suggestions that pop up when they begin typing in a search. So, if they start typing “Bucks County att...” and “Bucks County Attorneys” pops up, they are likely to abandon their search and choose this option. Get to know these pop-up suggestions, and create some of your mobile keywords based on them.
Now is most certainly the time to take the leap and create a mobile site. The going isn't always easy, and the rules are always changing. However, with help from our lawyer mobile website team, you can create a mobile site that capitalizes on the ever-growing population of mobile internet users.
Call 888.886.0939 and let us show you how mobile marketing for your law firm can help you crush your competition.
What are the biggest mistakes I can make with my attorney website design?
If you’re just getting started with a new website, you may be worried that you’re going to make a mistake that accidentally drives potential clients away, instead of inviting them in. The rules of the Web change all the time, and it can be overwhelming to keep track of all the details and current best practices—and you’re definitely not alone if you feel a creeping sense of dread that you’re going to “do it wrong.”
You Might Be Able to Fix It Later, But It Will Cost You Time and Money
Although small problems can usually be fixed later without too much trouble, major mistakes could cost you a lot of time and money in the long run. For example, here are three mistakes that can cause major headaches and actually make your website work against you:
- Ugly, obviously cheap, or distracting design choices. If your colors clash, your pictures are all low resolution, or your page is stuffed with confusing menus and widgets, then your potential clients are likely to click away without reading a word.
- Sparse or low-quality content. Your potential clients turn to Google for answers. If your website doesn’t have much relevant information to offer, then visitors are going to look elsewhere. Also keep in mind that spammy or poorly written content could reflect poorly on you as a professional.
- Poor construction and broken elements. Let’s face it—if the website doesn’t work, then it’s a waste of money. Make sure your website is in working order and looks great on a range of devices.
If you are ready to build a new attorney website, or if your old site could use some love, please reach out to the friendly attorney website design team at Foster Web Marketing today for guidance. Just give us a call at 1-888-886-0939, or fill out the easy online contact form on this page for more information!
Is there any difference between mobile SEO and desktop SEO?
Yes. There are actually many ways that mobile and desktop SEO strategies differ. Some of the keys to creating an effective SEO plan for your mobile site include:
- Shorter keywords. People using their phones to search type in shorter keywords. They are also more likely to choose a selection from the dropdown menu of suggested keywords that appears as they type.
- Streamlined design. A mobile website design for a law office should be stripped down to its basics. A click-to-call button and call to action should be easily visible. Users shouldn't need to zoom in order to read the text on the pages. White space should take up most of the screen, and each page should be clutter free.
- Fast loading. Ensure that your mobile site loads with minimal wait times. Optimally, it should operate as fast as your traditional site.
With these mobile website design aspects in place, your site can be easily viewed and navigated by potential clients. People no longer have the patience to "pinch and zoom." They are used to seeing mobile sites on their phones and will become frustrated if you don't have one.
Dominate Your Local Market
If you create an effective, easy-to-use mobile site, you can and will be able to compete with the "big dog" attorneys in your local market. In fact, if they haven't embraced a mobile website for their law firm, you may soon find yourself dominating your competition.
Don't wait to get on board with mobile web design. Call 888.886.0939 today to learn more about the importance of creating a mobile website for your law office.
Should my mobile site look the same as my traditional site?
Your mobile site should resemble your traditional site, and they should complement one another. To achieve this, you will want to maintain:
- The same color scheme
- Similar icons
- The look of your logo
If you do this, your mobile and traditional websites will "feel" the same. Anyone who has visited your traditional site will feel at home on your mobile site. They will recognize many similar elements and appreciate it. When you are successful at maintaining consistency between the two, you will have advanced your brand recognition, which is an important step toward successful mobile web marketing for attorneys.
Then Why Can't I Have Just One Site?
If you don't have a mobile site, people will notice—and they won't like it. Why not? They won’t like it because they will have a very hard time using your traditional site on a phone or tablet. An attorney’s mobile website is a stripped-down, simple, and easy-to-navigate version of the standard site. If you don't have one, potential clients are likely to click away and find a site they can use from their phones.
Mobile use is now so popular that it's estimated about 50 percent of local searches are being done with a phone. This means that, if you don't create a mobile site, you could be missing out on nearly 50 percent of your market.
For help navigating the ever-changing world of attorney web marketing, call 888.886.0939. Our internet marketing team specializes in helping attorneys dominate the competition through SEO-friendly content, web design, and video. Don't settle for merely surviving—this is your year to thrive!
Do I really need a search box on my attorney website?
It really depends. Offering a search box can help you provide a more user-friendly experience for your web audience. But, on the other hand, a search box is pretty useless if you don’t have much in the way of content.
Keep in mind that a search box isn’t necessarily a critical element, especially for small attorney websites. Some sites only offer a search box for certain sections of the site, and others skip a search box entirely. However, you find adding a search box to your attorney website most beneficial if:
- You have (or plan to have) a long-running blog full of rich content.
- You have (or plan to have) a large library of informative articles.
- You want to encourage visitors to stick around on your site to find that they need.
There are, however, some websites that probably won’t really benefit from a search box. These might include:
- Websites that have very little content.
- Small websites that are very specifically focused.
- Websites that do not provide much in the way of regular, informative content or a blog.
Ultimately, it’s a matter of preference—but do keep your target audience’s needs in mind, too. If you have a wealth of information available on your site, a search box can really help your online audience dig deeper into your site and get to know you better!
If you have a question about attorney web design or online marketing, the team at Foster is here to help. Give us a call today at 1-888-886-0939, or simply fill out the easy online contact form on this page for more information.
What is responsive design, and how can it contribute to the success of my attorney web marketing campaign?
Responsive design allows people who visit your website to get the webpage most easily viewed on the device they are using. This means that mobile users will see your mobile site, and desktop users will see your full site.
Before responsive design, web designers had to create apps so that the correct site would be displayed on smartphones and tablets. As the number of different devices rose (now at 1,000 and counting), creating apps became tedious and ineffective. However, it is now possible for web users to get exactly what they want when they open your law firm’s website.
Responsive Design Is Popular, But It Takes a Little Work
Responsive design must be added to your website. This is not something Google is implementing – it is up to you to add it to each of your websites on your own. In addition, responsive design will not help you convert clients if you don't have a mobile website.
You must first create a mobile website for your law firm. Then you need to implement responsive design. With a mobile site and responsive design, you will be giving everyone who views your site the experience they expect. If, on the other hand, you stick with your traditional site, your site will remain difficult to navigate on a mobile device. And, with half of all web searches being done on smartphones, you will lose out on many potential clients.
Can you add responsive design on your own? Of course you can, but only if you have the time and knowledge to do so. If you'd like to focus on your practice rather than keeping up with the latest trends in attorney web design, call 888.886.0939 to speak with our team. We can help you improve the function of your site, turn browsers into clients, and realize your dream of a successful law practice.
How do I know when my attorney website is ready to go live?
If you’re building a new attorney website, it seems like there is always something else you can add. You may be envisioning a huge library of information, another practice area or two that might be helpful, more articles, more videos—more, more, more! But, if there is always more you can add to your website, how do you know when it’s “finished” enough to finally go live?
The great thing about modern website design is that a website is never really finished. Even after you go live, you should be regularly updating and adding to your site. Determining when to initially go live isn’t an exact science, but you should at least meet some minimum requirements, including:
- Your main landing pages and practice areas are ready to go.
- Your navigation system is in place and there are no broken links.
- Images, videos, and other page elements are working properly.
- Your text content is well written, relevant, and free of errors.
- Your contact information is correct and easy to find.
- You are able to easily add more later.
If your attorney website design is handled by Foster Web Marketing, we’ll help you get everything in shape to go live, make sure everything is in working order, and we’ll train you to use our easy Dynamic Self-Syndication™ (DSS™) system, which makes it easy to add, update, and delete content later!
For more information about designing websites for lawyers, or if you have questions about making your attorney website a success, reach out to the experienced team with Foster Web Marketing today at 1-888-886-0939.
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