When you look at your competitor websites, you might notice that many offer their visitors the same tired information, the same free consultation, and the same pitch. To stand out in the crowd, it’s important to offer unique content. But how can you accomplish that?
- Use your own voice. Nothing makes you stand out more than being yourself. Many legal articles are overly technical and don’t have a human element. You can stand out simply by producing articles that sound like you – a caring, educated attorney.
- Diversify. Don’t just write straight-up legal information articles. Provide your audience with videos, lists, FAQs, blog posts, and news items. The more types of articles you have, the more likely it is that a visitor will find what they need.
- Think outside the box. What information can you give your readers that other law firms don’t offer? What about a sample timeline for a general or common case? Or a first-person story of a client’s experience?
At Foster Web Marketing, we can make sure that your lawyer website has high-quality, unique content that your visitors are looking for. We can help you write it, or help you learn the keys to successful content writing for attorneys. Call today to find out more.