If you are already offering a free attorney ebook on your website, you’ve already taken a huge step and probably have most of the really hard work out of the way. However, if it just doesn’t seem like you’re getting much interest in your free book offer, ask yourself the following questions:
- Do people know about your free attorney ebook? You can’t expect people to get excited about a book they don’t know about. Remind your potential clients about your book on your website, in your blog, through your newsletter, or anywhere else you have contact with potential clients.
- Is your free book offer relevant to your potential clients? If your book focuses on probate law, but most of your practice is devoted to divorce law, potential clients who find your book may not be interested because it doesn’t address their concerns.
- Does your free book offer suffer from thin content? If your book is very short or only contains a pitch for your law office, then clients may not find it useful or worth the download. Consider expanding and improving your free book offer or adding short guides.
- Is it easy to request your free book? If your website visitors can’t immediately find a way to request your book, they probably won’t keep digging. Make sure you have clear links to your offer page and incorporate an easy order form.
If you need help writing an ebook to offer on your attorney website, or if you have a draft that could use a little love, reach out to the experienced content writing team at Foster Web Marketing today! Feel free to give us a call at 1-888-886-0939, or just fill out the convenient online contact form on this page for more information!