Should I include a video in my email campaigns?

At Foster Web Marketing, you’ve probably noticed that we are very enthusiastic about utilizing video in your online attorney marketing campaigns—video is becoming increasingly popular among internet users, and short online videos are a proven way to get more converts and clients. But what about using video in email marketing campaigns?

There are a number of pros and cons to using video in emails—and whether or not adding video to your emails is a good idea depends heavily on how you plan on incorporating your video. For example, embedding a video directly into your email is very different than including a link to a video in your email.

Here’s the good news: marketing studies have found that emails that include video generate high click-through rates and better campaign performance. A video is great at grabbing a reader’s attention and a video may reach many users in a way that words and still images can’t.

Here’s the bad news: it can be difficult to integrate video into your emails without getting them blocked by some email services. In addition, some users find email videos—especially videos with sound that autoplays—a nuisance.

Want to learn more about whether adding a video to your attorney email campaign could help your law firm? Call Foster Web Marketing today to speak with a consultant at 888-886-0939.

Tom Foster
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Founder | CEO

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