Should I include a video in my email campaigns?

At Foster Web Marketing, you’ve probably noticed that we are very enthusiastic about utilizing video in your online attorney marketing campaigns – video is becoming increasingly popular among internet users, and short online videos are a proven way to get more converts and clients. But what about using video in email marketing campaigns?

There are a number of pros and cons to using video in emails – and whether or not adding video to your emails is a good idea depends heavily on how you plan on incorporating your video. For example, embedding a video directly into your email is very different than including a link to a video in your email.

Here’s the good news: marketing studies have found that emails that include video generate high click-through rates and better campaign performance. A video is great at grabbing a reader’s attention and a video may reach many users in a way that words and still images can’t.

Here’s the bad news: it can be difficult to integrate video into your emails without getting them blocked by some email services. In addition, some users find email videos – especially videos with sound that autoplays – a nuisance.

Want to learn more about whether adding a video to your attorney email campaign could help your law firm? Call Foster Web Marketing today to speak with a consultant at 1-888-886-0939.