What is DSS?

DSS is known as Dynamic Self-Syndication, a content management and SEO tool that Foster Web Marketing created and developed. The purpose of DSS is to help business owners easily control their website by:

  • Updating content – Once you learn DSS, it is easy to make fast changes to your site at any given time. If you want to change your headlines or page titles, DSS makes it simple to add keyword-rich titles and update your content within seconds.
  • Adding content – You have complete control over your attorney website. This means that you can add content yourself or allow someone helping you with your marketing and SEO efforts to add an article, blog, frequently asked question or video right to your website in a matter of minutes. DSS makes adding page content to your site easy.
  • Deleting content or a web page – When there is content on your website that you no longer want or is no longer pertinent, you can delete a website page without penalizing your site in search results. DSS creates a redirect link (directing web traffic to another relevant page on your site). This means that potential clients and search engines won’t see an error message if they land on a page that has been deleted – maintaining the integrity of your website.

This content management software will give you access to every page of your website so you can have complete control over it—adding pages, updating content or even deleting website pages.

For questions about DSS or for help with your attorney online marketing and SEO efforts, call Foster Web Marketing at 888.886.0939.