You need a book or report because it is an important way of generating new leads and interacting with your potential clients.
Every visitor to your website is different and will have a different way of interacting with you and your site. Some will prefer to call you, while others will want to first see what you know. This group of visitors will start by downloading your book, so a book is a great way to generate high-quality leads and is another way to obtain a lead’s contact information.
While many attorneys have books, a way to stand out is by your cover and title. When people visit your website, their eyes will gravitate toward your book because of the design and title. So, it is important to make this high quality. Also, making the book focused and targeted—while at the same time marketing it as being available for free— can allow you to fully leverage this marketing tool.
If you would like help designing and writing your book or report, contact attorney website design firm Foster Web Marketing at 888.886.0939.