Won’t search engine optimization just make my attorney website look “spammy?”

Not if you’re doing it right! There’s a common misconception that all search engine optimization services use “black hat” SEO techniques – like keyword lists, keyword stuffing, or paid links – to trick search engines into ranking their sites highly. This is simply not true. 

At Foster Web Marketing, we believe that your SEO should never get in the way of a great user experience and that you shouldn’t have to trick search engines – or your readers – into visiting your site. Instead, you should focus on providing an online marketing experience that helps you engage with readers, answer their questions, and encourage them to reach out to you for help.  We want search engines and visitors to like your site because it’s actually good and easy to find! 

Great Attorney SEO Is All About Enhancing the User Experience

A few years ago, it was possible to manipulate search engine algorithms by stuffing your site with irrelevant keywords or paid links. These days, search engines frown on those activities and, instead, reward sites that provide solid content and please visitors. 

When you contact our online attorney marketing team, we’ll start by helping you build a website that looks professional and reflects the personality of your law firm. Once it’s live, we’ll help you maintain an engaging and professional online marketing plan, upload original and relevant online content, get started with social media and video, and adjust to the latest trends and changes in the online marketing world. 

If you’d like to learn more about doing SEO right, contact our online attorney marketing team today at 1-888-886-0939!