SEO is worthless by itself.
Getting visitors to your website is only the first step to turning them into prospective clients. For all the focus on “conversion optimization” these days, the most important aspect of turning visitors into clients often gets neglected: your voice. Get more clients and better cases by applying not a new methodology, but an extremely old one: the art of rhetoric. Learn (or relearn!) the fundamental principles of persuading others; from the courtroom to your website, content that doesn’t “convert” but CONVINCES is going to be your most potent weapon. Whether your form buttons are orange or red or have rounded corners can come later; if you don’t establish trust and authority with your audience you’ll never earn their business. This interactive course will cover the 3 essential “modes of persuasion” needed to be convincing, and will teach you how to artfully blend logic, character, and emotion to turn your audience into pliable putty not only willing but eager to do what you want. You’ll walk away knowing:
- How to structure your argument coherently
- How to build trust and credibility with your audience
- How to evoke the emotional response you need
“Conversion optimization” may have a very new-school sound to it, but it’s one of the oldest tricks in the books. Applying some of these old tricks to your new content can bring you new business and better work, join us to learn how!