When you start your own business, sometimes you dabble in a little bit of everything to make ends meet. Then, something happens in your personal life, and you decide to switch directions.
It takes dedication and the willingness to learn something new. Massachusetts Attorney Mike Monteforte immersed himself in learning all about estate planning and elder care. He originally changed his focus to help his grandparents, but then realized there was a real need for this niche in his area. Mike and Tom talked about how difficult it is to market estate planning to people and the creative ideas that have helped him find success.
Mike believes people really relate to personal stories and that’s what they want to hear. What unique ideas can you use to take your marketing to the next level? Find out what worked for Mike and how those strategies can work for you.