There are many components to a successful marketing strategy. The first step, though, is to make it a priority.
You have to take action and make the decision to go all in. Mark Blane, a San Diego personal injury attorney, said, “Information-based marketing is critical.” Mark and Tom talked about how using book offers to provide in-depth information and the importance of knowing where your leads are coming from are vital parts of the “marketing symphony.”
Mark finds success in using book reviews to connect with his list on a more personal level. What do you do to make potential clients see you as more than a lawyer? Find out how Mark’s search for knowledge led him to where he is today.