World of Marketing 30: Never Stop Marketing With Kellam Parks

Some law firms have shut down because of the worldwide pandemic we’re facing. However, others are hiring more people and looking toward the future.

Unfortunately, they don’t teach you how to run a business in law school, so firm owners are left to figure it out for themselves. Kellam Parks, managing member at Parks Zeigler Law Firm, thinks finding the best people to provide the best service to clients is key to success. Kellam and Tom talked about how his firm is offering drive-through estate planning signings.

Kellam believes now is not the time to pull back from marketing, or the cases will dry up. What are you doing to accommodate clients during these uncertain times? Find out the steps you can take to keep your marketing on track.

World of Marketing 30: Never Stop Marketing With Kellam Parks

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We’ve been crafting custom websites and strategic marketing plans since Al Gore invented the Internet, we got that part covered; we also know that the only way for our clients to succeed is if we work together as a TEAM to address the following goals:

Attract the right people to your website.
Convert website visitors into leads and ultimately clients, patients, or customers.
Retain the interest of past and future patients, clients, or customers.