Starting a Google AdWords Campaign for Attorneys? Here’s What Not to Do.

If you haven’t tried a Google AdWords campaign yet, now is a great time to get started. Pay-per-click advertising with Google AdWords is one of the most powerful tools available for reaching exactly the audience you want to reach and making sure you are seen. However, despite the power of pay-per-click marketing, it can come with a steep learning curve and a lot of frustration. 

Don’t Make the Same Mistakes

Despite the tutorials and services available, many people run into problems when they’re first getting started. Here are a few of the most common rookie mistakes people make in a Google AdWords campaign for attorneys:

  • Your keywords are too broad. If your keywords are too broad, you’re probably wasting money and ranking poorly. Try to always include a location-specific keyword that really describes your services and targets the kinds of clients you’re really looking for.
  • You aren’t monitoring your AdWords campaign. There are so many simple tools available for monitoring your online attorney marketing campaigns, and Google AdWords is no exception. If you don’t know what is and what is not working for you, then you’re probably just throwing money away.  
  • Your attorney website and landing pages are a mess. What if clients are clicking your Google AdWords ad, but your attorney website is too confusing or poorly written to hold their attention? Make sure that your landing pages look great and entice your audience to reach out to you when they need a lawyer. 
  • Your ad is poorly written or doesn’t match the keyword. Again, clients may be seeing your ad, but they aren’t going to click on it if it’s full of typos, doesn’t make sense, or isn’t relevant to the keywords they searched for. You have a limited number of words for Google AdWords – make sure you make them count. 

Want to avoid making the same old mistakes? If you are interested in starting a Google AdWords campaign for attorneys, our online attorney marketing experts would love to help – whether you just need help getting established or need someone to manage your AdWords campaign long term. Just give us a call today at 1-888-886-0939 to get started!