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When it comes to successfully marketing a legal practice, it is sometimes the most obvious lessons that are the easiest to overlook. Attorney Kevin Mottley understands this, and recognizes the importance of the basic fact that potential clients want to be shown why they should hire you before they even meet you in person. While an effective website is important, merely reading words is not enough to develop a relationship with new clients. Video is able to reach people in ways that the written word cannot. Why is this theory so obvious? It is because in the practice of law, “seeing is believing” applies every day. Juries, for example, need to be shown why they should find in your favor during a trial. Many attorneys, however, fail to recognize this simple concept. Attorney Mottley uses video to lay the groundwork for a good rapport with his potential clients. They are able to see and hear him before ever meeting face-to-face. He then has the opportunity to explain to them what they need to hear and want to know—earning their trust and ideally building a successful attorney-client relationship. It is vital to note that not all legal marketing videos are created equal. Interested in learning more about how effective video has helped attorneys like Kevin Mottley grow a successful practice? View our free guide, The 8 Biggest Mistakes That Lawyers Make With Video, for more information.Kevin Mottley
We had a salesman in the office from FindLaw yesterday who wanted to sign us up. I explained to him that we already had in place most of what he was offering and we checked the search engines together. Of course, he was thinking that he would make his sale because the web sites wouldn’t come up in the top 5 or 10 or whatever, but sure enough, there we were, consistently in first or second position. He looked at the websites as well and said, “Well, your guy has done a really good job for you.” Just wanted to let you know that your work is appreciated. Thanks. – Linda Purdy www.erisa-claims.com Salt Lake City, UTLinda Purdy
Success in Seattle This time last year Chris and I were using FindLaw to manage our firm’s website. We were with FindLaw for more than three years and it was a constant uphill battle. Their website management tool was very difficult to use; it would take the account management team months to make simple changes to our site; they offered no real SEO support; our website was periodically down; there was constant turnover in our account management team; it was difficult to get a customer support representative on the phone; and it was very, very expensive. I would email them lists of software bugs and errors, feature requests, and wish lists that always seemed to go into a black hole. For most of the time that we were FindLaw customers, I was still working at Microsoft running marketing for the U.S. Services Division. On numerous occasions I offered to connect the FindLaw development team to groups at Microsoft that could help them and they ignored the offer. I later found out that they didn’t develop the software themselves but bought the tool from another software company and thus had no control over fixing the software or adding features. By the time that I decided to come help Chris manage and grow the firm I was completely fed up with FindLaw. We met Tom Foster last June. I was instantly impressed. He was giving a presentation on Web 2.0 and he seemed to be really putting into practice the concepts that I knew about from my high-tech days—things that had flown over the heads of the FindLaw guys. And he helped to put many things into a practical usable perspective for me. I learned a great deal from Tom. But I was still gun shy from my experience with FindLaw. I was afraid to move our site to Foster Web Marketing. I was afraid to give up control again. So I spent several months trying to manage our website on my own using Microsoft FrontPage. But I just couldn’t shake the feeling that the Foster web management tool and the Foster team was somehow different. So I began talking to Tom and Ken. We moved our site to Foster Web Marketing in mid-December. When you move your website there always an initial dip which can be scary. But within several months we saw a 68% increase in our web traffic (from Dec ’07 to April ’08). And our website placement in Google search results began to creep up higher and higher until we now show up in the top 4 search results for most of the search terms that we track. But what is just as important (and probably a huge contributing factor to our success) has been the relationship that we have with the Foster team. They welcome feedback about the DSS tool. In fact, they are proactive about asking for feedback from customers. They quickly return calls or emails about support issues or my silly questions. They offer educational opportunities to help customers successfully use the DSS and understand critical Web 2.0 and SEO concepts. They truly understand that their success as a company is directly tied the success of their customers. They know that collaboration is key. We couldn’t be more pleased about our decision to work with Foster Web Marketing and we are happy to be an active member of the DSS user community. – Chris & Mischelle Davis www.injurytriallawyer.com Seattle, WADavis Law Group
I Trust Foster Web Marketing When I joined Foster Web Marketing, my goal as a solo DUI and reckless driving lawyer in Richmond, Virginia was to gross $200,000 in a year. I actually wrote that number down in an exercise in a time management book by marketing guru Dan Kennedy. I also wrote that $200,000 number down while writing down my goals for 2006. Last year, in a recession, I grossed in excess of $450,000 while reducing the number of hours I worked to just over 30 hours/week. In 2009, I am on pace to gross around half a million dollars, have worked 0 weekends and averaged four days in the office per week while running my law practice and a lawyer marketing program. My wife and I just purchased and are building a dream second home in the beautiful mountains of Wintergreen, Virginia. Our children, who are 8 and 4, already have their college education paid in advance. My website has dominated the search engine results for my practice areas for several years now. The Foster Web Marketing team has also taught me the skills to remain dominant for as long as I desire. In addition to the unmatched and awesome talent that the Foster Web Marketing Team possesses, the quality that is equally important to me is TRUST. I absolutely know that the Foster Web team is dedicated to delivering not just good results, not just a positive return on my investment, but to constantly blow me away with the results they deliver. That being said, my advice is simple. When Tom Foster says jump, I say, "How high?" Thus in 2009, even though my results were already great, Tom offered his "SWAT conversion program" to turn more website visitors into clients. I signed on without hesitation. The results, as usual, have been off the charts. I have gone from under 10 requests a month for my consumer guide for reckless driving/speeding to 62 requests in May and 76 requests in June 2009. My website already has convinced hundreds of clients per year that I am the best choice for their case before they have even spoken to me! Thank you, Tom Foster, and all of my friends and partners in success at Foster Web Marketing. — Bob Battle BobBattleLaw.com Richmond, VirginiaBob Battle
For Attorney Charles E. Boyk, results speak for themselves. Attorney Boyk sought the help of Foster Web Marketing when he wanted to increase the online marketing presence of his law firm. Through the help of Foster, he is now ranked on page one of Google for almost every search term that is applicable to his practice. Any Ohio resident searching online for a personal injury attorney will inevitably come across the dynamic and engaging website for the Law Office of Charles E. Boyk. This type of exposure directly correlates to high-quality leads and an abundance of new clients. Attorney Boyk contacted Foster asking for results, and results are what he received. Ranking on the first page of search results for the most popular search engine in the world is the gold standard for any law firm marketing strategy. Attorney Boyk ranks on page one not just for one or two search terms; instead, his firm is present for nearly any type of search term that is in any way applicable to his legal practice. He is impressed with Foster Web marketing for more reasons than just these excellent results, however. Foster was able to deliver on its promises while providing a true personal connection with clients, prompt responsiveness, and excellent service. The outcome is clear: Foster Web Marketing delivers law firms a strong and optimized online presence that directly correlates to new, high-quality leads. These leads are then converted to new clients for the firm as a result of the marketing tools that Foster Web Marketing provides. Want to learn more about how successful Internet marketing can deliver impressive results for your practice? We encourage you to view our free report, Explode Your Practice Through Internet Marketing today, and contact us for more information.Charles Boyk
Prior to joining Foster Web Marketing, Bob had his law firm's website with another company. After being with this company for some time, Bob noticed that his rankings on the search engines had taken a nosedive. Even more disturbing was the fact that Bob recommended a friend who practiced in the same area and did the same type of law who was getting very good results from this company. When Bob asked his webmaster about the discrepancy, the webmaster responded that he had been trying something different for his newer clients that was working very well and had not bothered to institute this for the clients who had been with them for a longer time! As Battle recounts, "So much for loyalty and sayonara to that webmaster." Right off the bat, Bob Battle was impressed with Tom Foster's knowledge of search engine optimization and his drive to be the best. Also, by doing an independent search of Tom's existing clients at that time, Bob was able to see that Tom was telling the truth about his ability to drive clients to the top of the search engine results lists. By the beginning of 2007, BobBattleLaw.com began dominating the search engine results for all the Richmond area jurisdictions under Google searches for "DUI lawyer" or "reckless driving speeding lawyer." Battle recalls, "Given the experience I had with my previous webmaster that led me to Tom Foster, I consider myself to be an extremely demanding client. Despite this predisposition, Tom Foster far exceeded my expectations and I was thrilled at how rapidly I began to get tremendous results for all relevant search terms in my practice." Today, Bob Battle counts himself as a "raging fan" of Tom Foster and Foster Web Marketing. In fact, when Battle—who has moonlighted as a professional comedian for over 20 years—was asked by Foster Web Marketing whether he wanted the Basic, Pro, or Premium Web Content Package, Battle responded: "I'll take the Plutonium level!" Given his background as a professional actor and comedian, Bob Battle is one of the first lawyers in the country to recognize the value of video on a website. Bob even had uploaded a homemade video on his previous website before switching to Foster Web Marketing. When Tom Foster announced that he had secured the services of the amazingly talented videographer Jim Folliard in a joint venture to provide video for Foster Web Marketing clients, Bob Battle jumped at the opportunity. When other lawyers are contemplating making the switch to Foster Web Marketing, one of their biggest questions is whether someone can put a number on how much more money comes into their practice as a result of having a top-ranked website. Without hesitation, Bob Battle likes to tell the story of coming back from his initial Great Legal Marketing seminar and reading a book by Dan Kennedy which had an exercise requiring the reader to write down how much money they hope to gross in a year. Energized and pumped after attending the seminar, Bob chose a number that was $50,000 higher than any year he had grossed in his first 20 years of practicing law. Bob came nowhere near that number because he wound up making $250,000 more than he had made in any previous year of practicing law! And what about the recession year of 2008? "Because of the great positioning my website gets in the search engines and the fact that most people who see the outstanding design and content on my website decide to hire me before I even speak with them, I have chosen not to participate in the recession of 2008," quips Battle. "In fact, 2008 was once again my most successful year ever, and that is not even including the additional income I make from the DUI Marketing Success System. Because of my position as a coach of other lawyers and someone who is honest and will always give a no-B.S. answer, I speak with a lot of lawyers who tell me that they are not sure whether they can afford a website with Foster Web Marketing. My answer is always the same. I tell them they can't afford not to invest their money with Foster Web Marketing. In fact, it should be priority number one with any lawyer's marketing budget."Bob Battle
"Tom Foster is the only webmaster around who truly 'gets it.'" If you are an attorney looking to create a fresh, innovative and interactive website, then I strongly encourage you to contact Tom Foster at Foster Web Marketing. I’ve worked with Tom over the last 5½ years and believe he is the only webmaster around who truly 'gets it' and understands the most up-to-date, effective and ethical marketing methods for attorneys. I created this testimonial to help other attorneys benefit from Tom’s expertise. I was not asked to create this testimonial nor am I being paid anything for it. I encourage you to take a look at my own website that Tom maintains, New York Medical Malpractice & Personal Injury Trial Lawyer, and then contact any of the 200 law firms who currently use him to see what they have to say. If you have questions about using Foster Web Marketing, then I urge you to e-mail me, [email protected]" Gerry Oginski, a New York medical malpractice lawyer, is a pioneer of video marketing for attorneys on the web. He has his own video studio tailored just for lawyers that we encourage you to check out. He wanted to tell us what he thought about the tools Foster Web Marketing gives him to market his practice in the form of video. Gerry keeps his website updated with interesting content, breaking news, tons of videos, and free books. Take a look at his site see how attorney web marketing should be done. The web is an opportunity that you cannot afford to pass up. Gerry Oginski dominates search engine rankings and converts more potential clients into real cases because of the information and videos that he provides. Want to learn more about using video to get more cases? Give us a call at 888-886-0939 or contact us online.Gerry Oginski
To me, what's great about Foster Web Marketing is that they have great people who understand search engine optimization and programming for the web. And they are building a tool just to do that. They're big enough, and powerful enough to have a lot of information on best practices and what you should be doing on the web but they're small enough to give you tons of personal attention. You're not going to get that with a FindLaw or Martindale-Hubbell website because they are just too big. When we had a FindLaw site, we were just another small law firm to them and it was really hard to get the customer service. For me, Foster Web Marketing is just the right size. They give us the technical expertise that we want. When we have real issues or things we want to accomplish, we go to them and they work with us, their designers work with us. They've added new features for us before. I love that, practically speaking, it's like having our own web services team right in our office...they are like an extension of us. We would never get that with FindLaw. – Mischelle Davis Davis Law Group www.InjuryTrialLawyer.comMischelle Davis
"I have been with Foster Web Marketing for over two years. The results I have gotten are simply amazing. My practice is consistently ranked number one on Google and I receive at least one new patient a day from my website. My advice is to get rid of the yellow pages and sign up with Foster Web Marketing. They are light years ahead of any other web designer." www.StopFootPainFast.comDr. Peter Wishnie
By staying ahead of the technology curve, and anticipating their clients' business needs, FWM continues to get results for our clients.
What more do you want?
Our website design and law firm internet marketing services are designed to help you accomplish your long-term goals with short-term action items to lay the groundwork for future success.
The foundation of FWM's philosophy is about conveying trust, professionalism, and confidence in all our communications for your firm or business.
Through our blog posts, FAQs, videos, books, and our live monthly webinars, we educate lawyers, doctors, and small business owners on the most current, effective marketing practices.
No matter which path you choose for your business, you can be confident that Foster Web Marketing will provide you with an ethical, honest, and powerful marketing plan.