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FWM Academy 2.0: The Disney Experience • October 25–28, 2026
4-Day Disney World Experience

for Lawyers

Discover how your law firm can use a Disney-caliber client experience to dominate your market, without bigger ad budgets, more vendors, or more of your time.
• October 25–28, 2026 • Disney's Grand Floridian Resort • Orlando, Florida
Register Now!
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Who is this for?
  • Lawyers who want to create an exceptional experience for their clients.
  • Entrepreneurial practice owners who want to differentiate their brand in a crowded market.
  • Law firms curious about the secret sauce to Disney's world-class service and how to adapt it in the legal practice.

Get the Unfair Advantage Over Competitors in Your Market! Come to Disney World, not just as a guest, but as an insider...

Imagine, if you will, being the one law firm in your market whose legendary service is raved about like a 10 year old just returning from Walt Disney World...if you could generate "walk-on-burning-coals" client loyalty like Disney does.

In a Harvard Business Review Article on customer loyalty, the authors presented evidence showing that satisfied customers (on a scale of 1-5) who only score the business a four are six times more likely to defect than a customer who scores a five. To put it another way, there is a six-fold increase in customer loyalty between the fours and fives. Disney does not present guest satisfaction scores to its cast members; it only shares the percentage of guests who rate it a five. You see, Disney does not measure satisfaction, it measures loyalty. Loyalty is the only fortification and safeguard any business has when up against the competition who want to steal your hard earned clients.

Imagine, if you will, a luxury, premium client experience that naturally delivers more referrals, greater retention, and less involvement from you to hold it all together.

Have you ever been to Disney? If so you will immediately relate to this story. If not (what the heck are you waiting for?!), it will paint a perfect picture for you. In the Animal Kingdom Park, the cast members who sell the trinkets, clothes and merchandise are trained to engage the park guests in “play”. The guy selling the giant inflatable balls for $79.00 (which can be purchased at Wal-Mart for about 5 bucks) will bounce the ball to you as you walk by. You of course bounce it back. The guy then bounces it to one of your kids, who bounces it to a sister, back to the guy, finally somehow the ball mysteriously ends up in your hands and the guy just whacked your credit card for the 79 bucks. What? Huh?

Imagine, if you will, clients who look forward to seeing you and are delighted every step of the way through your service who will stay with you for a LIFETIME and refer everyone they know to you.

The main job of any advertising or marketing piece is to attract clients and prospects to your business, right? Well, not exactly. You want your marketing to attract your perfect client and compel them to take an action (like coming in for a consultation or calling to order your product). But you also want your marketing to sift, sort and screen out those who are not desirable prospects. Your marketing must REPEL those who would make a poor client. Those that would nickel and dime you, complain about price, or not have the financial where-with-all to even pay. Why would you waste your precious time even entertaining the thought of working with them?
Vance Morris
Vance Morris is a 10-year Disney leader alumnus who designed and operated Walt Disney World's flagship experience, Chef Mickey’s.

Unvarnished Behind the Scenes Service and Profit Truths.

(Not found in a Disney Institute seminar.)

Now before you think that Vance will be bashing his former employer… no such luck. To begin with, The Disney Institute is a fine training facility. They share the Disney philosophies, norms, mores and such, but many times it has been sanitized for public consumption. Vance will hold nothing back.

During this 3-day boot camp you will begin creating YOUR Disney Style Service and marketing blueprint, based on Vance’s in the trenches experience in the Disney resorts. His Systematic MAGIC™ method of creating and implementing a profitable and life-style altering system is designed so that ANY level of employee can grasp and embrace the methods.

What past attendees are saying:
"One idea puts $65,000 in my pocket every year."
“
Past Boot Camp attendee
"Within two months of implementing Vance's Disney strategy, my referrals went up 17%."
“
Past Boot Camp attendee
"Creating an experience out of how we answer the phones increased conversion to appointment by 20%."
“
Past Boot Camp attendee
Kris Murray
"I worked with Vance Morris to create an incredible Disney Service Boot Camp event for my clients and members. We not only sold out the event from stage in just a few minutes, we oversold it."
Kris Murray
Owner • Childcare Success Academy

Reserve My Spot →

A few last Questions...
Is this for you? Let me ask...
  • Are you ready to shed the baggage of a ho-hum-I-will-get-to-it-tomorrow business and transform it into a profitable service powerhouse?
  • Are you ready to create the business and lifestyle you desire and deserve?
  • Are you ready for a law practice that will provide the autonomy to work when you want, with the clients you desire and enjoy the income and time you covet?

One last question...

  • Can you actually work on the single highest-leverage operational decision your firm will make in the next five years?

If your answer is anything other than a hell yes, then this isn't the event for you. For the rest, it’s time to make it happen.


Reserve My Spot →

“
I don't want the public to see the world they live in while they're in the Park. I want them to feel they're in another world.
– Walt Disney

Create an environment where the outside world melts away, inhibitions to price are lost and clients or patients become raving fans.

Inspire, encourage and impel employees to ACTIVELY deliver consistent , superior and best-in-class service.

Create a more efficient (profitable) process for delivering best-in-class service to their clients, patients and customers.

Become recognized as THE expert in their field.

Create service standards that consistently delivers profitability far exceeding your industry norms.

I Want That For My Firm →

Nice-to-have
Must-have.
This is not a "nice-to-have" event—it’s a MUST-HAVE if you want to dominate your market, increase your revenue, and create customers for life..
Fifty seats. Once they are gone, they are gone.
Register Here →
Here's exactly what's included.
✓
Four nights at Disney's Grand Floridian.
Disney's premium resort. Room, breakfast, on-property experiences.
✓
Guided field experiences across Walt Disney World.
Including the Epcot World Showcase tour on Day 2 and the Magic Kingdom backstage tour on Day 3.
✓
Exclusive 4-day meeting facilitation with Vance Morris.
Building your own Disney-style service system for your firm.
✓
The 7 Magic Keys curriculum.
Classroom modules, working deliverables, and a Systematic Magic Blueprint you leave Orlando with.
✓
Foster-led Day 3 session.
Translating Disney into law-firm systematized experience that grows the firm effortlessly.
✓
Three months of Vance's XPerience Report.
His monthly publication covering the latest strategies for premium service businesses.
✓
All meals throughout the four days.
Breakfast, lunch, and dinner across the full event.
✓
Resources, guides, blueprints, and workbooks.
Everything you need to implement on Monday morning.
✓
Three one-on-one post-event coaching calls with Vance.
Scheduled before you leave Orlando. First call within two weeks of your return.
✓
VIP dessert reception & private IllumiNations viewing.
Rue de Paris, Epcot, Day 2 evening.
✓
Walt Disney World park tickets.
For the duration of the event.
Plus — Two Bonuses For Attendees
+
Your hotel room at the Grand Floridian can be extended before or after the event, at the discounted attendee rate, so you can build the trip into a family vacation.
+
Discounted Walt Disney World park tickets for your family if you bring them.
MORE BONUSES
+
90 Days Of Coaching and 3 Months of the XP Report: When you get back from the event, your head will be exploding with ideas to make more money from your business. So you get 90 days of coaching calls with me to help you implement. The world is moving FAST! I will keep you up to date with all of the news, strategies and tactics you need to make profitable decisions with 3 months of the XPerience Report, a monthly publication. Value: $3,191.00.
Reserve My Room →
HERE'S WHAT'S INCLUDED

Do the math yourself.

I set this up so the value is obvious. You shouldn't have to take my word for it.
What's Included
Comparable Value
Four Nights at Disney's Grand Floridian
Disney's flagship resort. Room and on-property experiences, October 25–28.
$2,697
4-Day Immersion & the 7 Magic Keys Curriculum
Live facilitation, classroom modules, working deliverables, and your implementation blueprint.
$6,997
Guided Field Experiences Across Walt Disney World
Epcot showcase tour and Magic Kingdom backstage experiences through a business lens.
$1,897
Foster-Led Law Firm Translation Session
Disney's systems rebuilt into your intake, retention, referral, and client experience systems.
Foster Exclusive
VIP Dessert Reception & Private Viewing Event
Premium attendee experience and networking event.
$497
All Meals Throughout the Four Days
Breakfast, lunch, and dinner throughout the event.
$1,950
Walt Disney World Park Tickets
Included for the duration of the event.
$658
Three Post-Event 1:1 Coaching Calls
Scheduled after the event to support implementation.
$1,500
Three Months of Experience Intelligence Reports
Ongoing strategies and implementation guidance.
$291
Resources, Guides, Blueprints & Workbooks
Everything needed to implement immediately.
$997
Total comparable value
$17,484
Plus two attendee bonuses: extend your Grand Floridian stay at the discounted attendee rate before or after the event, and discounted Walt Disney World park tickets for your family if you bring them.
Bring your spouse. Bring your kids.
The four days are designed to double as a luxury family trip wrapped around a small, curated learning environment. The classroom hours are for firm owners and select important team members. The rest of the time is Disney.
happy family
Reserve Your Seat

Secure Your Room, Now!

Seats are limited to 50, total. This is the only cohort. Once the room is full, registration closes.
Single Occupancy
Your own room. Attend solo.
$7,997
per seat
$17,484 comparable value • you save over $9,000
  • Four nights at the Grand Floridian (private room)
  • Full 7 Magic Keys curriculum
  • Epcot & Magic Kingdom field experiences
  • All meals + park tickets
  • Three coaching calls + reports
  • Blueprints, workbooks & implementation tools
Reserve Single — $7,997
Secure Checkout • Refund Protected

Like any great business owner or entrepreneur, you need to be decisive and take immediate action, before someone else (maybe a competitor) gets one of the coveted spots on this trip. There are only 50 rooms available.

This event sells out EVERY year. DO NOT DELAY!

Questions that come up.

My business is different from Disney. Can I really expect to discover the secrets of growing my business?

Yes! Whatever industry you’re in, you’ll find many ways to adapt what Disney does, and be able to profit mightily.

Can someone stay in the room with me?

But of course! Bring the whole family. Great way to write off a vacation. The rooms typically have 2 queen beds as well as a pull out sofa bed. 5 people can fit in the room, albeit a bit snuggly.

Can I write this Disney field trip off as a business expense?

I’m not an accountant or tax advisor so I can’t advise you what action to take, however I can confirm that this is a business training, and many past participants have chosen to write off the expense

If I want to extend my stay for a few more days, how does that work?

One of the benefits of this trip is that we are staying at Disney's premier resort, The Grand Floridian. Most rooms sell for over $800 per night. But as an attendee, you can extend your stay 3 days before or 3 days after the event at our preferred rate of $419 per night!

Will I see my family during the event?

Sure! When you got to sleep! The event is jam packed with classroom training and park tours. Sorry, spouses who are not paying attendees cannot join you during the event. The exception being the opening reception and the dessert reception at Epcot on night #2. Families can join attendees for those receptions, and have VIP viewing of the Epcot light show. A $100 donation (per person, per reception) to the Queen Anne's Animal Rescue shelter will be their admission price.

Here is the broad itinerary:

✅Day 1: Opening reception: 6-8 pm

✅Day 2: Classroom and Epcot. Families can join you at Epcot when the tour is over. (5:00 pm ish)

✅Day 3: Magic Kingdom Tour and Classroom: We wrap up around 5:00 pm. You can then go back to the Magic Kingdom with your family

How much are park tickets?

For attendees, the park tickets are included in the total package. You can purchase discounted park tickets for family members or yourself if you are extending your stay. Since Disney has an almost infinite number of ticket combinations, I can't give you a hard cost. However, your discount will be in 10-12% off full price. There are also partial day tickets available that you will not find on the Disney website. You will only be able to get those from me.

Reserve Your Room Now!