A 6-week live course taught by the Foster Consulting content leadership team that shows you exactly how to use AI the right wayâwith human judgment in the driverâs seat.
No hype.
No âpush a button and publishâ nonsense.
No dangerous shortcuts.
Just a repeatable, defensible system you can use for the rest of your business life.
Google isn’t trying to figure out who wrote your content anymore.
It’s asking something far more dangerous:
That’s E-E-A-T—and no tool can fake it.
This course is for serious professionals who want content that earns trustânot just traffic.
Itâs a fit for:
â Current Foster clients who want to understand and participate more intelligently in their content strategy
â Practice owners and professionals (with or without Foster services) who want a clear, defensible framework for creating accurate, ethical, high-quality content
â Business owners usingâor consideringâAI who want to use it responsibly without damaging credibility
This course is not for:
â People chasing âAI hacks,â shortcuts, or mass-produced content
â Anyone looking for a tool to replace thinking, judgment, or expertise
â Marketers who donât care about accuracy, ethics, or long-term authority
If you believe content should work harder than just filling space, youâre in the right place.
Hereâs the uncomfortable truth most people donât want to hear: AI doesnât ruin content. Humans doâby skipping the decisions AI canât make.
Thatâs why this course is built around a single, proven mental model:
Each step represents a critical human judgment. Skip one, rush one, or outsource it to AIâand the entire structure collapses.
Why does this content exist, and what job must it do? Youâll define the purpose of each piece before itâs written, so content is created intentionallyânot out of habit or pressure to publish.
Who is this for, and what problem does it solve right now? Youâll learn how to plan content around real people and real situations, not abstract keywords or generic personas.
How do we make it clear, engaging, and useful? Youâll focus on structure, storytelling, and readability so complex topics are easy to understand without losing accuracy.
What lines can this content never cross? Youâll identify ethical, legal, and brand boundaries that protect credibility and prevent AI from overreaching.
What isnât working, and how do we fix it intentionally? Youâll diagnose weak content and improve it with specific direction instead of vague rewrites or endless prompting.
How does this content live, grow, and compound over time? Youâll connect individual pieces into a sustainable system that supports long-term authority, discoverability, and trust.
Jennifer Weissman, Manager of Content Operations, brings legal training and real-world practice experience to every piece she creates. A graduate of Boston College Law School and a former attorney, Jen specializes in transforming complex, technical legal topics into clear, engaging, and client-friendly content. Her background in education law and government consulting makes her especially skilled at creating content that builds trust while remaining compliant and easy to understand.
Hereâs what âwinging itâ with AI actually costs
Offered for just $1,497, this course is inexpensive insurance against all three.
AI isnât replacing content creatorsâitâs revealing who understands content strategy and who doesnât. This course puts you firmly in the first group.
đ Enroll now and build content you can defend, scale, and trust. Enrollment is limited to 20 participants to maintain a high-quality discussion.
AI is changing search. Algorithms are evolving. And publishing more content is no longer enough.
This 6-week live course is designed for practice owners who want a defensible, long-term content strategy â not shortcuts, not hype.
Youâll learn how to create authoritative, human-first content that earns trust, supports SEO and AEO, and protects your reputation in an AI-driven landscape.