Interested in working with us? Call us on 888.886.0939 or fill out this quick form and we will contact you within 24 hours!



Foster Web Marketing's Blog for Attorneys and Professionals

Get the latest blogs on attorney web marketing to keep your firm on the the top of the search engines.
Blog Category:

Blogs & Social Media

3/5/2010
Mindy Weinstein
Comments (0)

Tips on How Attorneys Can Build Trust Through Social Media

If you are an attorney, have you wondered how you can build trust with your potential clients using social media? Read this blog to learn more about how lawyers can benefit from social media and how to create trust among prospects.

2/24/2010
Mindy Weinstein
Comments (0)

Fortune Global 100 Companies Are Using Social Media

Fortune Global 100 companies are using social media, is your law firm? Read this blog to learn more about a recent study into the use of social media among companies across the world.

2/17/2010
Mindy Weinstein
Comments (0)

Social Media Optimization is the New Thing in Attorney Internet Marketing

Social media optimization is yet another great form of attorney Internet marketing. Read this article to find out how you can use social networking to get more clients.

2/8/2010
Mindy Weinstein
Comments (0)

Even the Pope Recognizes the Importance of Social Media!

Pope Benedict XVI has recognized the significance of social media and has urged priests to spread their messages through blogs, web videos and more. If you are not using social media to market your law practice or business, you are missing out on a great opportunity.

2/3/2010
Mindy Weinstein
Comments (0)

Study Finds that 66% of Marketing Professionals Will Be Investing in Social Media Marketing

Social media has become an effective attorney Internet marketing tool. A recent survey confirmed the relevance of social media marketing in today's business world.

1/26/2010
Mindy Weinstein
Comments (0)

The Number One Keyword Used to Find Your Law Firm

The number one keyword people are using to find your law firm is actually your name. Read this blog to find out how you can use blogging and social networking to get more cases.

1/22/2010
Mindy Weinstein
Comments (0)

Use Your Blog to Generate Traffic to Your Attorney Website

A blog is a great way to increase your attorney website traffic. Read this blog to learn more about the benefits associated with blogging. Be sure to order your free copy of the report, 5 Reasons Why You Should Have A Blog By Now.

1/6/2010
Mindy Weinstein
Comments (0)

LinkedIn Needs to Convince Users to Spend More Time on Its Site

LinkedIn has continued to grow, but its growth pales in comparison with the social media site, Facebook. Social networking has become a great way for lawyers to market themselves. Read this blog to learn more about LinkedIn's plans.

12/3/2009
Mindy Weinstein
Comments (0)

Why You Should Join Facebook, Twitter, LinkedIn and Other Social Media Sites

As an attorney, you need to get plugged into social media websites to promote your law firm. Social networking is a powerful marketing tool and the best part is that it is free.

9/16/2009
George Murphy
Comments (1)

Facebook User Names and Why They're Important for SEO

Facebook for Attorneys
As you've probably heard by now, you can claim a username on Facebook. The username that you choose will be embedded in the URL of your Facebook profile, which has obvious SEO implications.

When someone does a search for "Jack Smith", your Facebook page with a claimed username of "Jack Smith" will have a better chance ranking for that search because the URL of that Facebook profile will be

http://www.facebook.com/jack.smith

But did you know that you can also claim user names for your business pages as well? This adds an unbelievable SEO benefit because you can claim a username that includes your firm name and/or any keywords that you'd like to rank for.

An example:


Houston Personal Injury Lawyer

A client and good friends of ours, Brian Beckcom, has a Facebook page for his practice (a small Houston personal injury firm that specializes in maritime law).

The URL of Brian's business Facebook page would probably be something like

http://www.facebook.com/pages/Houston-TX/Vujasinovic-and-Beckcom/8484and-a-bunch-of-other-random-numbers

But Brian decided to claim his Facebook username, which is now a lot more SEO-friendly

http://www.facebook.com/houstonpersonalinjurylawyer

How does this help with the search-a-bility?

 Brian's Facebook page is now more able to

  1. Be found on Google, Bing, and other search engines for "Houston personal injury lawyer", "Houston personal injury", "Houston lawyer", etc., and
  2. Be found on Facebook for these related searches as well. Yes, people are using Facebook as a search engine, and this is becoming the case more and more after Facebook launched their real-time search feature.
How do you claim the user name (and SEO-friendly URL) for your Facebook business page?

  1. Go to http://www.facebook.com/username/
  2. Click on "Set a username for your Pages"
  3. Select the business page that you'd like to set the user name for
  4. Make sure you page is eligible
Your page WILL NOT be able to claim a username unless it has at least 100 fans, so be sure to invite as many friends, family members, past and present clients, business associates, and whoever else you can think of to obtain as many fans as you can.

Of course, most attorneys use Microsoft Outlook as their e-mail program and this may be holding you up from importing your e-mail contacts to Facebook to see who  you can friend and expand your network (and Facebook Page Fans).

For more information on how to import your contacts from Outlook and other e-mail programs so that you can get more Facebook friends (and fans of your business page), visit this Facebook help page.




6/10/2009
George Murphy
Comments (0)

Twitter incentives for attorneys

We just recently redesigned our Lawyer Internet marketing and attorney SEO blog and are celebrating by offering a retweet incentive: anyone in the legal community (lawyer, paralegal, law student, legal marketing professional, etc.) who retweets this blog post on Twitter will receive a free link back to their website or blog.

How can this help you? Well our blog has a Google Pagerank of 4/10, is relevant to the legal world, and can help you build your "link juice" which can dramatically help with the SEO efforts of your site.

We're also collecting ideas for a "Retweet incentive" for attorneys.

What can an attorney offer as a retweet incentive that would catch on in popularity and get people to retweet your blog post(s) or website page(s)?

A free case result? Enh, not all that creative. A free Blackberry? Ching Ching $$, not exactly a cheap giveaway.

Send us an idea on what an attorney could give away in order to launch a viral campaign on Twitter.

To submit your idea, follow us on Twitter and send us a direct message with what an attorney could offer/give away as a prize for retweets. The winning submission will be announced by a separate blog post which will include a short bio about the submitter, along with a link to his/her website, blog, and twitter profile.

Oh, and don't forget to check out our FREE REPORT
Twitter for attorneys

Twitter for Attorneys
by Tom Foster and George Murphy


4/24/2009
Tom Foster
Comments (0)

Twitter For Attorneys

Twitter for AttorneysAfter much demand, we have written a FREE downloadable report that answers many questions attorneys have about the online social phenomenon "Twitter." We purposefully kept the report simple, so it could be read quickly and the ideas contained therein executed immediately.

We answer these questions in the report:

  • “What is with this “Twitter” business and what in the world am I supposed to do with it?”
  • “I don’t even understand it and what I am supposed to do!”
  • “Something else I have to do now, I don’t even have time to keep up with my website!”
In today’s’ world of Internet Marketing, you can’t afford to sit back and see what happens with Twitter because it is a Super effective way to build your business and network!

In this FREE report, George and I explain:
  • what Twitter is
  • some common uses
  • we list several tools that can make your Twitter experience
  • much more!

Please download our FREE GUIDE: TWITTER FOR ATTORNEYS today!


1/24/2009
Asea Ginsburg
Comments (0)

Have you ever heard of a Google Bomb?

Have you ever heard of a “Google Bomb?”

If you haven’t, pay close attention.

About two years ago, bloggers of the liberal persuasion all over the country made a concerted effort to link the term “miserable failure” with the White House presidential profile page of President Bush.

And it worked. Every time someone went to Google and typed the term “miserable failure” into the search bar, the number one rank on page one was that particular page.

This serves as an example as to how important online reputation management is. If there are enough people at work to harm your reputation on the internet, it takes an equally concerted effort to control the damage.

Follow this link to see how the George Bush Google Bomb even spread over to Barack Obama's White House.

http://latimesblogs.latimes.com/washington/2009/01/obama-failure.html



Google AdWords

11/17/2008
Brian Glass
Comments (0)

Google Adwords and Lawyers

Read this article in NY Times about Google Adwords and Lawyers


Labels:
Bookmark and Share

Update Your Site

11/17/2008
Adam Dawson
Comments (2)

AIR Website Provides Good Blogging Ammunition

Believe it or not, one of the biggest problems with many of our clients websites is writers block. 
 
A lot of our clients would like to take to blogging, but have a hard time coming up with things to actually blog about.

We highly recommend the website of Americans for Insurance Reform for good topics and news updates.

Considering that many of your clients are having problems with insurance companies to begin with, we imagine that there would be no shortage of topics on which you could blog about.

http://centerjd.org/air/index.html

Video on Your Website

1/20/2010
Mindy Weinstein
Comments (1)

Do You Want a 50 Times Better Chance of Appearing on Page One of Google?

Want to know the secret to increasing your odds of appearing on page one of Google? Read this blog to learn more about this powerful attorney Internet marketing tool.

8/29/2009
Tom Foster
Comments (1)

Video Interview Tips for Attorneys and Other Professionals

Wow...

I just spent a day with Jess Todtfeld, the President of Media Training Worldwide. He was training me (and my America's Premier Experts collegues) on how to be interviewed for TV interviews. Now, we have done over 1000 video interviews of attorneys myself, so some of what we learned only reinforced what we are already doing at FWM, but Jess really did a great job at explaining and presenting other important details.

Here's a few interview tips that attorneys can use:

  1. Lean forward 15 degrees toward the camera.
  2. Look at the interviewer (not the camera).
  3. Move your head.
  4. Move your hands.
  5. Move your body.
  6. Wear solids (but not black, white, bright red).
  7. Speak louder than normal.
  8. Speak with more energy than normal.
  9. Focus on just three message points per video.
  10. Be conversational (don't try to memorize a script!)


8/19/2009
Tom Foster
Comments (0)

Video Studio for Attorneys and Law Firms is booking up fast

Book a "Day at the Fairfax Video Studio".


Complete the form below to schedule!

Firm/Company Name: *
First Name *
Last Name *
Email *
Phone *
 
Please enter the Security Code shown below:
n/a


Web Video - You will lose the Internet Marketing Game without it - Guaranteed... 


This month's webinar was all about web video. Web video is critical to a successful web marketing campaign on every level. Don't believe me - ok, but believe THIS:

  • 62% of Americans are Viewing Videos Online
  • The industry credits broadband penetration as the key factor pushing online video viewing higher.
  • Among those ages 18-29 (your current and future client base):
  • 89% say they watch online video
  • 36% reported they watch Web video every day.
  • Mobile video viewing is also on the rise, with 14% reporting they have watched a video on their phone, up from 10% in 2007.
  • Uploads to YouTube grew 400% the day the new iPhone was released.


Don't you watch videos when you go to a website? Your existing and future clients DO, for sure.

Do it yourself or hire a pro, either way - just do something.

 

tom orb- small for webinar copy.jpg
Dedicated to your success,

 

Tom  Foster

     

 

 

 




5/3/2009
Tom Foster
Comments (4)

Professional Web Marketing and America's Premier Expert Tom Foster is Interviewed

How cool is this? I was interviewed in Orlando, FL at the Hard Rock Hotel when I was down there for the first part of a press tour called "America's Premier Experts".



FWM clients Ben Glass of Great Legal Marketing and Jim Brown of Castle Law (the top Bankruptcy firm in St. Louis that has locations opening nationwide) were also interviewed. Our good buddy, Jim Parrish, a personal injury attorney in Virginia was also there.

Please let me know what you think of the interview. I look like a giant next to Tiffany Tift.

3/17/2009
Tom Foster
Comments (0)

OMG - You Must Read This if You Submit Videos to YouTube!

OK, I knew something was up with those lawyer videos that were getting an unrealistic amount of visitors. Probably outsourced to some people factory overseas that just clicks on youtube buttons, or some some kind of sophisticated spider. I don't know and you know what? I don't care. Because you can just tell that it isn't natural and organic. Whenever I see that I smell a rat and I stay away. If I had time I would explore it further, but I think that Gerry nailed it better than I ever could on his blog.

So check this article out that was posted on my buddy Gerry Oginski's Lawyers' Video Studio blog because if Gerry got this email than you will probably get it too. Stay away from this stuff gang!

As always, Gerry Oginski pokes the bad guy in the eye with great wit and style. Gerry has several online/web presences and is one of the most prolific users of video. He has fast become a great resource for all attorneys wanting to do video on their own. I recommend reading his material thoroughly and can't endorse him more.

Thanks Gerry - keep them coming!!

2/1/2009
Tom Foster
Comments (0)

Great and funny Video Marketing Articles for Lawyers by New York PI Attorney Gerry Oginski

Gerry Oginski once again hits it on the head with lawyer videos. If you are doing you own videos, Gerry is a great resource and is very knowledgable. He has already made all the mistakes so you don't have to!! He puts out quality, informative videos that have produced many clients for his firm!

He is so good at it that he's been published on Law.com!

Video Marketing Tips for Lawyers: No. 1

Video Marketing Tips for Lawyers: No. 2

Video Marketing Tips for Lawyers: No. 3

Here's a good critique about what NOT to do when creating an attorney video



1/24/2009
Adam Dawson
Comments (0)

YouTube Search Engine Success

Did you know that YouTube recently replaced Yahoo as the number two search engine?

That might not make sense to many of you, considering that the YouTube and Google seem like two different things altogether. But really, they aren’t that different.

Google looks for websites , text, news and video, while YouTube looks only for video.

But consider that the younger generation is viewing the internet in a completely different way than those of us who can remember what life was like without it. We can remember going to the library and looking through index cards. That seems hopelessly ancient to the people in their teens and twenties. In fact, to that same demographic, reading multiple lines of text seems somewhat of a chore. When it comes to their homework or projects or how they communicate with each other, video, graphics and short summaries are the standard.

What this means for you, your practice and your site is that another smart way to get a higher impact on the internet is to set up a video presentation. Contact us here at Foster Web Marketing to get started.



11/17/2008
Tom Foster
Comments (0)

WOW, talk about amazing SEO Results!!

These results, shared with me by our client Miscelle Davis of the Davis Law Law Firm (www.injurytriallawyer.com) demonstrate that you can indeed dominate the search engines by  using new online video technology. It's easy to do and makes a huge impact.

How did she do it? She created a specific subject video about "mild brain injury" and of course related that to an attorney in Seattle. This, of course, being her firm. She has the phone number and web url on the video itself. This video was blasted to several video directories and video search engines. Which combine video SEO with tradtional web SEO.

This is the future, your future success depends on you doing online video.

Let us know if we can help you achieve this!


11/17/2008
Tom Foster
Comments (2)

Google to Add Video to Adwords

More proof that you need to get online video done to stay competitive in on the Interet. FWM is here to help you creat your video, produce it, add it to your website and blast it to search engines and soo Adwords!

Read my Recent Article About Video in Google Adwords


Law Firm And Attorney SEO and Internet Marketing

    Matt Cutts recently released a video that recapped his 2009 State of the Union recap speach that he gave at Pubcon in Las Vegas back in November. Here is the video: And a few things that you can take from this as an attorney/law firm with a website/blog: Matt Cutts can’t sing. Just kidding (maybe)… We haven’t had [...]
    A question came up in our last webinar regarding video submission sites and which ones allow you to post links back to your website. This is a great question as most of our clients have a plethora of videos and submitting those videos to sites where they can be viewed by potential clients and also [...]
    I was driving through Baltimore City this weekend when I passed by a local dry cleaners with a very interesting sign out front that caught my attention. This particular dry cleaners is still considered to be in the city but it is kind of on the outskirts in a district where there are a lot [...]
    Everyone is always eager to buy up as many domains as they can with hopes of one day conquering the world, but then the question always arises: “what am I going to do with all of them?” Optimistic hopes of having ten different websites with different URL’s to capture more and more traffic (and cases) usually [...]
    Okay, so you already know how important it is to have an effective search engine marketing strategy in place in order to obtain and keep page one search engine rankings. You’re an attorney, which likely means that you don’t really have the time to go out and build links yourself because you’re spending most of [...]
    Those of us who have been in the SEO/web marketing industry have seen these types of sentences in Craigslist “Job posts” plenty of times: “We need you to help get us to page one of Google, but our budget is limited.” “We are willing to become partners with you if you can get us to page one [...]
    Many have said that submitting your website or blog to directories is no longer an effective way to build links and improve your website’s search engine rankings, but this isn’t entirely the case. Yes, not only are (some) directories still good for SEO and link juice, but listing your website and local business information on [...]
    Bing has experienced a 22% growth rate in August, 2009 according to reports from Nielsen.com. The search engine still has some ground to make up after falling 600 million searches short of third-place search engine Yahoo!, but if trends (Bing growing by an average of 22% and Yahoo! continuing to fall) continue, Microsoft’s search engine could [...]
    Many have wondered how their rankings in old Google will differ from rankings on Google Caffeine. Well, Compare Google allows you to type in your prized keyword phrases that you rank page one for currently, and see how you will rank on Google Caffeine’s new algorithm (as opposed to the “decaf” version). Go check it out and [...]
    In Part 1 of the Top 5 Web Marketing Stories of Summer 2009, we touched on the Twitter vs Facebook battle for real-time search, as well as Facebook seeming to try to be more and more like Twitter. Here are the top three Web Marketing stories of the Summer of 2009: 3. Bing emerges as a major [...]

The 5 Biggest Mistakes 99% of Lawyers Make With Their Websites

read more

Twitter For Attorneys: A Quick Start Guide

read more

5 Reasons Why You Should Have A Blog BY NOW!

read more

How Really Smart Lawyers Are Using Video on the Web to Get More Cases

read more

Shift Happens: America's Premier Experts Reveal Their Biggest Secrets

read more

Join us on FacebookFollow us on Twitter Watch us on YouTube Join us on LinkedIn

Be a part of the FWM Community

  • Blog
  • News
  • FAQs
  • Library

FREE REPORT: "Seven Deadly Sins That Will Kill Your Florida Accident Case". The Miami personal injury attorney...Launch Site

View Our 100+ Attorney Websites

Foster Web Marketing on Facebook