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Foster Web Marketing's Blog for Attorneys, Doctors, and Other Professionals

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4/18/2014
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Google Analytics Changes “Visits” to “Sessions”

In a surprise update, Google Analytics changed the language they use: "Visits" are now "Sessions." But is this a good or a bad thing?

Category: Search Engine Optimization

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4/14/2014
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Can You Convince Clients You Know the Difference Between One and Two?

Grammar counts for a lot for your professional website. That means you must be adept at grammatical issues. Here, we discuss singular and plural words.

Category: Custom Content

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4/9/2014
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What the Greengrocer’s Apostrophe Means for Your Website

Our cranky grammarian discusses how misunderstanding the difference between plurals and possessives can drive business from your website.

Category: Custom Content

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3/29/2014
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The Dangerous, Dirty Video SEO Trick That Can Get You Flamed

If you’ve gotten an email promising page one search results for your videos, run away before you endanger your entire video marketing campaign.

Category: Search Engine Optimization

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2/28/2014
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Exactly How to Garner Trust and Increase Conversion Rates

Do potential clients or patients believe they can trust you? If not, there is no need to worry about an intake script because nobody will call you.

Category: Convert

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2/26/2014
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Parting Is Such Sweet Sorrow, Unless You Have a Solid Outtake Plan

You don't have to say goodbye to clients when their case is over. In fact, if you do, you're missing out on a golden opportunity.

Category: Convert

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2/13/2014
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A Video Is Your First Date With Potential Clients

Your video only gets a minute to win over a viewer, so it better make a good first impression.

Category: Video Production

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2/11/2014
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A Single Mistake Nearly Killed Jamie Casino's Flaming Success Story

All it takes is one mistake to turn a once-in-a-lifetime marketing success story into a missed opportunity, and Jamie Casino's webmaster made it.

Category: Search Engine Optimization

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1/31/2014
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The Single Phrase That Inspired 13 Years of Charity

Find out what a colleague said to podiatrist Andrew Schneider that forever changed his outlook on giving.

Category: General

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1/30/2014
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Client Testimonials: Anxiety-Reducing Power, Without the Side Effects!

What are you doing to reduce the anxiety levels of potential clients or customers? Hint: the right answer is using client testimonials.

Category: Website Design

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1/27/2014
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Who's the Heavyweight Winner: The Testimonial or the Review?

Reviews and testimonials are both heavy hitters when it comes to building your brand, but who most often delivers the knockout punch?

Category: Website Design

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1/20/2014
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Big News Just Broke. Are You Ready to Sprint to Victory?

When the news story that will forever change your practice breaks, will you easily sprint to victory? Or will you be left in the dust?

Category: Custom Content

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1/17/2014
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Content Themes Can Turn You Into a Media Darling

Why settle for average? Learn how content blocks can help you achieve superstar status.

Category: Custom Content

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1/13/2014
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Catch Flies the Foster Web Marketing Way

At Foster, we spin a sticky web of content each and every week. And let me tell you, we're catching flies and eating well.

Category: Custom Content

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1/7/2014
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How One of Our Top Clients Keeps the Giving Spirit Alive All Year Long

While the attorneys at Hupy & Abraham put their charity efforts into overdrive during the holidays, they have dedicated themselves to giving all year long.

Category: General

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1/1/2014
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How to Revive Your Website From Its Panda and Penguin Hangover

You wake up in 2014 and see that Google has released another update. Here's how to determine if your site's been affected.

Category: Search Engine Optimization

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12/30/2013
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How a Simple Giveaway Blossomed Into a Major Charity Effort

The team at Cuddigan Law simply wanted to give away a few turkey dinners for Thanksgiving. But demand was so high that they are now on their second giveaway.

Category: General

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12/30/2013
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Don't Scream About the Broken Links on Your Site—Use a Frog

Screaming over website SEO is a common occurrence, but there is no need to stress over broken links and defective page elements—let a frog scream for you.

Category: Search Engine Optimization

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12/17/2013
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How One Story Brought the Gift of Reading to 50 Foster Children

Attorney Bill Voss knew he had to act when he heard what an impact a single gift can have on a foster child.

Category: General

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12/16/2013
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Google Enacts Zero-Tolerance Policy on Pseudonyms

Are you in danger of being banned by Google? If you go by a handle, nickname or pseudonym on Google+, you could be.

Category: Search Engine Optimization

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12/10/2013
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How to Find Duplicate Content & Prevent Online Piracy

Mississippi Attorney General Jim Hood has accused Google of not doing enough to prevent online piracy, but how can you protect your own website from piracy?

Category: Search Engine Optimization

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12/5/2013
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Be Consistent for Better Local Search Results

If you want to attract more local clients or patients, your local profile better be clean and free of mistakes.

Category: Local SEO

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12/3/2013
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Distracted Driving and the Holiday Season

Learn about the dangers of distracted driving and tips to drive carefully during the holiday season.

Category: General

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12/3/2013
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Our Writers Know: To Succeed, Content Must H.U.M. The Right Tune

Want to get a sneak peek at how we help our writers produce killer content? Look no further.

Category: Custom Content

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12/2/2013
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Comparing 'Auburn Alabama 2013' Search Results for YouTube and Google

Is YouTube slower than Google? Check out these search results for ‘Auburn Alabama 2013’ and see how the results are quite different.

Category: Search Engine Optimization

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