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Foster Web Marketing's Blog for Attorneys, Doctors, and Other Professionals

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7/30/2014
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The Trouble With Tribbles (And Duplicate Listings)

A duplicate listing can drain your local SEO power. And the worst part is that it's likely that your mistake caused it to appear.

Category: General

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7/28/2014
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Google's Update Affects Local Packs, 7-Packs

Google released what appears to be a serious update to its local search algorithm. Here's what to look for.

Category: Local SEO

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7/28/2014
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Perilous Punctuation: The Compound Adjective Conundrum

When is it okay to hyphenate an adjective? Is it EVER okay? Our cranky grammarian steps up to the lectern once more to talk about punctuation.

Category: Custom Content

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7/14/2014
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Google Changes Dominate Our June Content Tips and Tricks

June Gloom has spread from California, and made its way across the Internet. Read how Google's June changes have left some sites with very dismal outlooks.

Category: Custom Content

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7/14/2014
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Excuse Me, Your Participle Is Dangling

When a writer has verbs functioning as adjectives, it’s far too easy to misplace a word and end up with absurd results. We tell you what to avoid.

Category: Custom Content

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7/11/2014
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Why Your Website Isn't Ranking & How to Help it Rank Better

So your website isn't ranking well and you're ready to throw in the towel. Don't give up yet! Here's how to fix it.

Category: Search Engine Optimization

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7/8/2014
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Google's Changed Its Search Results: No More Author Images

Have you noticed that Google no longer displays author images in search results? We'll tell you why it happened and what it means for your business.

Category: Search Engine Optimization

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6/30/2014
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Perilous Punctuation: The Other Semicolon

A semicolon can be used in only two ways. Do you know them? Can you apply them correctly?

Category: Custom Content

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6/30/2014
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How to Respond to a Bad Review for Your Law Firm

Bad reviews aren’t always bad news. Here we help you learn how to use a bad review for your law firm to help your image, not hurt it.

Category: Marketing Philosophy

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6/30/2014
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Looking for the Truth About Avvo? Look No Further

Many of our attorney clients want advice on Avvo. Should they claim their profile? Snub the site? Here we answer these questions and more.

Category: Marketing Education & Training

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6/20/2014
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The Power of Reviews

Find out why reviews are so critical to your business, how to get good reviews, and how to improve your business based on these reviews.

Category: Marketing Education & Training

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6/16/2014
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All About Content Marketing: May Content Tips and Tricks

You can spend a million dollars on marketing efforts, but without solid, engaging content, no amount of marketing can save you from failure.

Category: Custom Content

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6/16/2014
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Perilous Punctuation: The Comma Splice

As you gain skill in writing website content, you will want to join small sentences to make big ones. Our lesson on commas will keep you from going astray.

Category: Custom Content

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6/10/2014
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Google Is Indexing JavaScript. Should You Be Worried?

Many of our clients have asked, “Will my site be affected by Google's new take on JavaScript?” Here's the lowdown on the changes and what you need to do now.

Category: Search Engine Optimization

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6/10/2014
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Protecting Your Devices Against Malware and Viruses

Learn exactly how to protect your computer and any data you have from malware and viruses. Don't let a hacker get hold of any of your information!

Category: Marketing Education & Training

6/5/2014
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Wondering What Content Curation Is? Wonder No Longer!

What's the big fuss over content curation? We tell you what it is and exactly how you can use it to improve your image and boost conversion.

Category: Custom Content

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6/3/2014
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Slash Friction

Our cranky grammarian starts a new series about troublesome punctuation. His first target: the solidus, also known as the stroke, slash, oblique, or virgule.

Category: Custom Content

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5/25/2014
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Stupid Easy Backlink Strategy You'd be Crazy to Ignore

Unless you buy them (a truly terrible idea), backlinks are hard to come by—unless you use this time-proven backlink-gathering strategy.

Category: Search Engine Optimization

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5/21/2014
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Panda 4.0: What You Must Know About Google's Newest Update

Google has released yet another Panda update to their search algorithm. Here's exactly what you need to know about the newest Google Update: Panda 4.0.

Category: Search Engine Optimization

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5/20/2014
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Latin, Not Jargon, May Drive Clients From Your Website

Professionals worry that technical vocabulary can drive away potential customers. Instead, they should worry about Latin terms and the attitudes they represent.

Category: Custom Content

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5/13/2014
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From Audits to Apostrophes: April Content Tips and Tricks

In our April content roundup, we review the biggest content marketing and strategy changes—from redesigned Google SERPs to the best social media posting times.

Category: Custom Content

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5/9/2014
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The Easiest Way to Add Pop-Ups to YouTube Videos

Pop-ups done right are highly effective can be the key to your YouTube video's success. Here we show you the easiest way to add annotations to a YouTube video.

Category: Video Production

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5/7/2014
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What the Yelp/Yahoo Partnership Means for Your Businesses

Yahoo will now use information from Yelp to give better local search results. Here’s what it means for you as a business owner concerned with local SEO.

Category: Local SEO

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5/6/2014
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How to Get Involved in a National Safety Campaign

If you’re not involved in a national safety campaign, you’re missing out on a golden opportunity to build your brand, effect change, and get media attention.

Category: Marketing Philosophy

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5/1/2014
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Keyword Stuffing Embarrasses an Attorney

A straight, married lawyer was beyond startled to find his website’s live content described him as a “Gay Personal Injury Attorney.” D’oh!

Category: Search Engine Optimization

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