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what clients say
Got my first case from [my site] yesterday. ...I'm really into this. It's fun.
Alvin Wolff
St. Louis, Missouri Accident Lawyer
I’ve worked with Tom over the last 5 1/2 years and believe he is the only webmaster around who truly “gets it” and understands the most up-to-date, effective and ethical marketing methods for attorneys.
Gerry Oginski
New York Medical Malpractice Attorney
Magic bullet, no; essential pillar of an integrated marketing strategy, yes. Having a Top Rank website is worth it.
Ches Crosbie
Newfoundland and Labrador Personal Injury Attorney
Canada
Get the latest blogs on attorney web marketing to keep your firm on the the top of the search engines.
If you are an attorney, have you wondered how you can build trust with your potential clients using social media? Read this blog to learn more about how lawyers can benefit from social media and how to create trust among prospects.
Fortune Global 100 companies are using social media, is your law firm? Read this blog to learn more about a recent study into the use of social media among companies across the world.
Social media optimization is yet another great form of attorney Internet marketing. Read this article to find out how you can use social networking to get more clients.
Pope Benedict XVI has recognized the significance of social media and has urged priests to spread their messages through blogs, web videos and more. If you are not using social media to market your law practice or business, you are missing out on a great opportunity.
Social media has become an effective attorney Internet marketing tool. A recent survey confirmed the relevance of social media marketing in today's business world.
The number one keyword people are using to find your law firm is actually your name. Read this blog to find out how you can use blogging and social networking to get more cases.
A blog is a great way to increase your attorney website traffic. Read this blog to learn more about the benefits associated with blogging. Be sure to order your free copy of the report, 5 Reasons Why You Should Have A Blog By Now.
LinkedIn has continued to grow, but its growth pales in comparison with the social media site, Facebook. Social networking has become a great way for lawyers to market themselves. Read this blog to learn more about LinkedIn's plans.
As you've probably heard by now, you can claim a username on Facebook. The username that you choose will be embedded in the URL of your Facebook profile, which has obvious SEO implications.
When someone does a search for "Jack Smith", your Facebook page with a claimed username of "Jack Smith" will have a better chance ranking for that search because the URL of that Facebook profile will be
http://www.facebook.com/jack.smith
But did you know that you can also claim user names for your business pages as well? This adds an unbelievable SEO benefit because you can claim a username that includes your firm name and/or any keywords that you'd like to rank for.
An example:
A client and good friends of ours, Brian Beckcom, has a Facebook page for his practice (a small Houston personal injury firm that specializes in maritime law).
The URL of Brian's business Facebook page would probably be something like
http://www.facebook.com/pages/Houston-TX/Vujasinovic-and-Beckcom/8484and-a-bunch-of-other-random-numbers
But Brian decided to claim his Facebook username, which is now a lot more SEO-friendly
http://www.facebook.com/houstonpersonalinjurylawyer
How does this help with the search-a-bility?
Brian's Facebook page is now more able to
Of course, most attorneys use Microsoft Outlook as their e-mail program and this may be holding you up from importing your e-mail contacts to Facebook to see who you can friend and expand your network (and Facebook Page Fans).
For more information on how to import your contacts from Outlook and other e-mail programs so that you can get more Facebook friends (and fans of your business page), visit this Facebook help page.
How can this help you? Well our blog has a Google Pagerank of 4/10, is relevant to the legal world, and can help you build your "link juice" which can dramatically help with the SEO efforts of your site.
We're also collecting ideas for a "Retweet incentive" for attorneys.
What can an attorney offer as a retweet incentive that would catch on in popularity and get people to retweet your blog post(s) or website page(s)?
A free case result? Enh, not all that creative. A free Blackberry? Ching Ching $$, not exactly a cheap giveaway.
Send us an idea on what an attorney could give away in order to launch a viral campaign on Twitter.
To submit your idea, follow us on Twitter and send us a direct message with what an attorney could offer/give away as a prize for retweets. The winning submission will be announced by a separate blog post which will include a short bio about the submitter, along with a link to his/her website, blog, and twitter profile.
Oh, and don't forget to check out our FREE REPORT
Twitter for Attorneys
by Tom Foster and George Murphy
After much demand, we have written a FREE downloadable report that answers many questions attorneys have about the online social phenomenon "Twitter." We purposefully kept the report simple, so it could be read quickly and the ideas contained therein executed immediately.
We answer these questions in the report:
In this FREE report, George and I explain:
Please download our FREE GUIDE: TWITTER FOR ATTORNEYS today!
A lot of our clients would like to take to blogging, but have a hard time coming up with things to actually blog about.
We highly recommend the website of Americans for Insurance Reform for good topics and news updates.
Considering that many of your clients are having problems with insurance companies to begin with, we imagine that there would be no shortage of topics on which you could blog about.
http://centerjd.org/air/index.html
Want to know the secret to increasing your odds of appearing on page one of Google? Read this blog to learn more about this powerful attorney Internet marketing tool.
I just spent a day with Jess Todtfeld, the President of Media Training Worldwide. He was training me (and my America's Premier Experts collegues) on how to be interviewed for TV interviews. Now, we have done over 1000 video interviews of attorneys myself, so some of what we learned only reinforced what we are already doing at FWM, but Jess really did a great job at explaining and presenting other important details.
Here's a few interview tips that attorneys can use:
FWM clients Ben Glass of Great Legal Marketing and Jim Brown of Castle Law (the top Bankruptcy firm in St. Louis that has locations opening nationwide) were also interviewed. Our good buddy, Jim Parrish, a personal injury attorney in Virginia was also there.
Please let me know what you think of the interview. I look like a giant next to Tiffany Tift.
So check this article out that was posted on my buddy Gerry Oginski's Lawyers' Video Studio blog because if Gerry got this email than you will probably get it too. Stay away from this stuff gang!
As always, Gerry Oginski pokes the bad guy in the eye with great wit and style. Gerry has several online/web presences and is one of the most prolific users of video. He has fast become a great resource for all attorneys wanting to do video on their own. I recommend reading his material thoroughly and can't endorse him more.
Thanks Gerry - keep them coming!!
How did she do it? She created a specific subject video about "mild brain injury" and of course related that to an attorney in Seattle. This, of course, being her firm. She has the phone number and web url on the video itself. This video was blasted to several video directories and video search engines. Which combine video SEO with tradtional web SEO.
This is the future, your future success depends on you doing online video.
Let us know if we can help you achieve this!
Read my Recent Article About Video in Google Adwords
Law Firm And Attorney SEO and Internet Marketing
Blogs & Social Media
Tips on How Attorneys Can Build Trust Through Social Media
If you are an attorney, have you wondered how you can build trust with your potential clients using social media? Read this blog to learn more about how lawyers can benefit from social media and how to create trust among prospects.
Fortune Global 100 Companies Are Using Social Media
Fortune Global 100 companies are using social media, is your law firm? Read this blog to learn more about a recent study into the use of social media among companies across the world. Social Media Optimization is the New Thing in Attorney Internet Marketing
Social media optimization is yet another great form of attorney Internet marketing. Read this article to find out how you can use social networking to get more clients. Even the Pope Recognizes the Importance of Social Media!
Pope Benedict XVI has recognized the significance of social media and has urged priests to spread their messages through blogs, web videos and more. If you are not using social media to market your law practice or business, you are missing out on a great opportunity. Study Finds that 66% of Marketing Professionals Will Be Investing in Social Media Marketing
Social media has become an effective attorney Internet marketing tool. A recent survey confirmed the relevance of social media marketing in today's business world. The Number One Keyword Used to Find Your Law Firm
The number one keyword people are using to find your law firm is actually your name. Read this blog to find out how you can use blogging and social networking to get more cases. Use Your Blog to Generate Traffic to Your Attorney Website
A blog is a great way to increase your attorney website traffic. Read this blog to learn more about the benefits associated with blogging. Be sure to order your free copy of the report, 5 Reasons Why You Should Have A Blog By Now. LinkedIn Needs to Convince Users to Spend More Time on Its Site
LinkedIn has continued to grow, but its growth pales in comparison with the social media site, Facebook. Social networking has become a great way for lawyers to market themselves. Read this blog to learn more about LinkedIn's plans.Why You Should Join Facebook, Twitter, LinkedIn and Other Social Media Sites
As an attorney, you need to get plugged into social media websites to promote your law firm. Social networking is a powerful marketing tool and the best part is that it is free.Facebook User Names and Why They're Important for SEO
As you've probably heard by now, you can claim a username on Facebook. The username that you choose will be embedded in the URL of your Facebook profile, which has obvious SEO implications.
When someone does a search for "Jack Smith", your Facebook page with a claimed username of "Jack Smith" will have a better chance ranking for that search because the URL of that Facebook profile will be
http://www.facebook.com/jack.smith
But did you know that you can also claim user names for your business pages as well? This adds an unbelievable SEO benefit because you can claim a username that includes your firm name and/or any keywords that you'd like to rank for.
An example:
A client and good friends of ours, Brian Beckcom, has a Facebook page for his practice (a small Houston personal injury firm that specializes in maritime law).
The URL of Brian's business Facebook page would probably be something like
http://www.facebook.com/pages/Houston-TX/Vujasinovic-and-Beckcom/8484and-a-bunch-of-other-random-numbers
But Brian decided to claim his Facebook username, which is now a lot more SEO-friendly
http://www.facebook.com/houstonpersonalinjurylawyer
How does this help with the search-a-bility?
Brian's Facebook page is now more able to
- Be found on Google, Bing, and other search engines for "Houston personal injury lawyer", "Houston personal injury", "Houston lawyer", etc., and
- Be found on Facebook for these related searches as well. Yes, people are using Facebook as a search engine, and this is becoming the case more and more after Facebook launched their real-time search feature.
- Go to http://www.facebook.com/username/
- Click on "Set a username for your Pages"
- Select the business page that you'd like to set the user name for
- Make sure you page is eligible
Of course, most attorneys use Microsoft Outlook as their e-mail program and this may be holding you up from importing your e-mail contacts to Facebook to see who you can friend and expand your network (and Facebook Page Fans).
For more information on how to import your contacts from Outlook and other e-mail programs so that you can get more Facebook friends (and fans of your business page), visit this Facebook help page.
Twitter incentives for attorneys
We just recently redesigned our Lawyer Internet marketing and attorney SEO blog and are celebrating by offering a retweet incentive: anyone in the legal community (lawyer, paralegal, law student, legal marketing professional, etc.) who retweets this blog post on Twitter will receive a free link back to their website or blog.How can this help you? Well our blog has a Google Pagerank of 4/10, is relevant to the legal world, and can help you build your "link juice" which can dramatically help with the SEO efforts of your site.
We're also collecting ideas for a "Retweet incentive" for attorneys.
What can an attorney offer as a retweet incentive that would catch on in popularity and get people to retweet your blog post(s) or website page(s)?
A free case result? Enh, not all that creative. A free Blackberry? Ching Ching $$, not exactly a cheap giveaway.
Send us an idea on what an attorney could give away in order to launch a viral campaign on Twitter.
To submit your idea, follow us on Twitter and send us a direct message with what an attorney could offer/give away as a prize for retweets. The winning submission will be announced by a separate blog post which will include a short bio about the submitter, along with a link to his/her website, blog, and twitter profile.
Oh, and don't forget to check out our FREE REPORT
Twitter for Attorneys
by Tom Foster and George Murphy
Twitter For Attorneys
After much demand, we have written a FREE downloadable report that answers many questions attorneys have about the online social phenomenon "Twitter." We purposefully kept the report simple, so it could be read quickly and the ideas contained therein executed immediately.We answer these questions in the report:
- “What is with this “Twitter” business and what in the world am I supposed to do with it?”
- “I don’t even understand it and what I am supposed to do!”
- “Something else I have to do now, I don’t even have time to keep up with my website!”
In this FREE report, George and I explain:
- what Twitter is
- some common uses
- we list several tools that can make your Twitter experience
- much more!
Please download our FREE GUIDE: TWITTER FOR ATTORNEYS today!
Have you ever heard of a Google Bomb?
Have you ever heard of a “Google Bomb?”
If you haven’t, pay close attention.
About two years ago, bloggers of the liberal persuasion all over the country made a concerted effort to link the term “miserable failure” with the White House presidential profile page of President Bush.
And it worked. Every time someone went to Google and typed the term “miserable failure” into the search bar, the number one rank on page one was that particular page.
This serves as an example as to how important online reputation management is. If there are enough people at work to harm your reputation on the internet, it takes an equally concerted effort to control the damage.
Follow this link to see how the George Bush Google Bomb even spread over to Barack Obama's White House.
http://latimesblogs.latimes.com/washington/2009/01/obama-failure.html
Google AdWords
Update Your Site
AIR Website Provides Good Blogging Ammunition
Believe it or not, one of the biggest problems with many of our clients websites is writers block.A lot of our clients would like to take to blogging, but have a hard time coming up with things to actually blog about.
We highly recommend the website of Americans for Insurance Reform for good topics and news updates.
Considering that many of your clients are having problems with insurance companies to begin with, we imagine that there would be no shortage of topics on which you could blog about.
http://centerjd.org/air/index.html
Video on Your Website
Do You Want a 50 Times Better Chance of Appearing on Page One of Google?
Want to know the secret to increasing your odds of appearing on page one of Google? Read this blog to learn more about this powerful attorney Internet marketing tool.Video Interview Tips for Attorneys and Other Professionals
Wow...I just spent a day with Jess Todtfeld, the President of Media Training Worldwide. He was training me (and my America's Premier Experts collegues) on how to be interviewed for TV interviews. Now, we have done over 1000 video interviews of attorneys myself, so some of what we learned only reinforced what we are already doing at FWM, but Jess really did a great job at explaining and presenting other important details.
Here's a few interview tips that attorneys can use:
- Lean forward 15 degrees toward the camera.
- Look at the interviewer (not the camera).
- Move your head.
- Move your hands.
- Move your body.
- Wear solids (but not black, white, bright red).
- Speak louder than normal.
- Speak with more energy than normal.
- Focus on just three message points per video.
- Be conversational (don't try to memorize a script!)
Article on the 5 Quick Reasons Why Attorneys MUST have Video on The Web
Check out the recent article I wrote on 5 reasons why attorneys MUST have web video.Video Studio for Attorneys and Law Firms is booking up fast
Book a "Day at the Fairfax Video Studio".
Complete the form below to schedule!
Web Video - You will lose the Internet Marketing Game without it - Guaranteed...
This month's webinar was all about web video. Web video is critical to a successful web marketing campaign on every level. Don't believe me - ok, but believe THIS:
- 62% of Americans are Viewing Videos Online
- The industry credits broadband penetration as the key factor pushing online video viewing higher.
- Among those ages 18-29 (your current and future client base):
- 89% say they watch online video
- 36% reported they watch Web video every day.
- Mobile video viewing is also on the rise, with 14% reporting they have watched a video on their phone, up from 10% in 2007.
- Uploads to YouTube grew 400% the day the new iPhone was released.
Don't you watch videos when you go to a website? Your existing and future clients DO, for sure.
Do it yourself or hire a pro, either way - just do something.
Dedicated to your success,
Tom Foster
Professional Web Marketing and America's Premier Expert Tom Foster is Interviewed
How cool is this? I was interviewed in Orlando, FL at the Hard Rock Hotel when I was down there for the first part of a press tour called "America's Premier Experts".FWM clients Ben Glass of Great Legal Marketing and Jim Brown of Castle Law (the top Bankruptcy firm in St. Louis that has locations opening nationwide) were also interviewed. Our good buddy, Jim Parrish, a personal injury attorney in Virginia was also there.
Please let me know what you think of the interview. I look like a giant next to Tiffany Tift.
OMG - You Must Read This if You Submit Videos to YouTube!
OK, I knew something was up with those lawyer videos that were getting an unrealistic amount of visitors. Probably outsourced to some people factory overseas that just clicks on youtube buttons, or some some kind of sophisticated spider. I don't know and you know what? I don't care. Because you can just tell that it isn't natural and organic. Whenever I see that I smell a rat and I stay away. If I had time I would explore it further, but I think that Gerry nailed it better than I ever could on his blog.So check this article out that was posted on my buddy Gerry Oginski's Lawyers' Video Studio blog because if Gerry got this email than you will probably get it too. Stay away from this stuff gang!
As always, Gerry Oginski pokes the bad guy in the eye with great wit and style. Gerry has several online/web presences and is one of the most prolific users of video. He has fast become a great resource for all attorneys wanting to do video on their own. I recommend reading his material thoroughly and can't endorse him more.
Thanks Gerry - keep them coming!!
Great and funny Video Marketing Articles for Lawyers by New York PI Attorney Gerry Oginski
Gerry Oginski once again hits it on the head with lawyer videos. If you are doing you own videos, Gerry is a great resource and is very knowledgable. He has already made all the mistakes so you don't have to!! He puts out quality, informative videos that have produced many clients for his firm!
He is so good at it that he's been published on Law.com!
Video Marketing Tips for Lawyers: No. 1
Video Marketing Tips for Lawyers: No. 2
Video Marketing Tips for Lawyers: No. 3
Here's a good critique about what NOT to do when creating an attorney video
YouTube Search Engine Success
Did you know that YouTube recently replaced Yahoo as the number two search engine?
That might not make sense to many of you, considering that the YouTube and Google seem like two different things altogether. But really, they aren’t that different.
Google looks for websites , text, news and video, while YouTube looks only for video.
But consider that the younger generation is viewing the internet in a completely different way than those of us who can remember what life was like without it. We can remember going to the library and looking through index cards. That seems hopelessly ancient to the people in their teens and twenties. In fact, to that same demographic, reading multiple lines of text seems somewhat of a chore. When it comes to their homework or projects or how they communicate with each other, video, graphics and short summaries are the standard.
What this means for you, your practice and your site is that another smart way to get a higher impact on the internet is to set up a video presentation. Contact us here at Foster Web Marketing to get started.
WOW, talk about amazing SEO Results!!
These results, shared with me by our client Miscelle Davis of the Davis Law Law Firm (www.injurytriallawyer.com) demonstrate that you can indeed dominate the search engines by using new online video technology. It's easy to do and makes a huge impact.How did she do it? She created a specific subject video about "mild brain injury" and of course related that to an attorney in Seattle. This, of course, being her firm. She has the phone number and web url on the video itself. This video was blasted to several video directories and video search engines. Which combine video SEO with tradtional web SEO.
This is the future, your future success depends on you doing online video.
Let us know if we can help you achieve this!
Google to Add Video to Adwords
More proof that you need to get online video done to stay competitive in on the Interet. FWM is here to help you creat your video, produce it, add it to your website and blast it to search engines and soo Adwords!Read my Recent Article About Video in Google Adwords
Law Firm And Attorney SEO and Internet Marketing 
Matt Cutts’ Google State of the Union Recap
Date: 01/26/2010Video Sites That Allow Linking
Date: 11/24/2009Calls to Action: What Are You Offering?
Date: 11/23/20095 Things to Consider When Having Multiple Domains
Date: 10/30/2009Who Are You Hiring to Build Links To Your Website?
Date: 10/20/2009Planning on Hiring Someone For SEO? Set a REALISTIC Budget!
Date: 09/29/20095 Tips on Submitting Your Site to a Directory
Date: 09/18/2009Bing Continues to Grow Market Share
Date: 09/17/2009Compare Old Google with Google Caffeine
Date: 09/15/2009Web Marketing Recap: Top 5 News Stories of the Summer Part 2
Date: 09/09/2009
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Law Firm And Attorney SEO and Internet Marketing
- Matt Cutts’ Google State of the Union Recap
- Video Sites That Allow Linking
- Calls to Action: What Are You Offering?
- 5 Things to Consider When Having Multiple Domains
- Who Are You Hiring to Build Links To Your Website?
- Planning on Hiring Someone For SEO? Set a REALISTIC Budget!
- 5 Tips on Submitting Your Site to a Directory
- Bing Continues to Grow Market Share
- Compare Old Google with Google Caffeine
- Web Marketing Recap: Top 5 News Stories of the Summer Part 2
- 2/23/2010Twitter Ad Platform is on Its Way...
- 1/27/2010Google to Use “Answer Highlighting” in Search Results...
- 1/13/2010Facebook Dominates the Social Media World When It Comes to Page Views...
- 11/23/2009EzineArticles.com Has Created a New Anchor Text Rule...
- 11/6/2009Tweets to Be Indexed in Real Time via Bing – Google to Follow...
- 11/4/2009Google Launches Google Social Search...
- 10/29/2009Google Asks Business Owners to Join Network Neutrality Campaign...
- 10/29/2009Forrester Research Report Shows That Mobile Social Networking is Exploding...
- 9/17/2009Bing Gains 10% of Market Share and Experiences 22% Growth in August...
- 8/12/2009Facebook announces new real-time search feature...
Web Site Design
- Why should I get a web site with Foster Web Marketing?
- Do you create pages, either on my server or somewhere else, that are not built into the navigation of my site?
Video on Your Website
- Why should I upload my videos to YouTube, Daily Motion and Yahoo!?
- How do I add video to my site?
- Why should I have video on my web site?
- When I am doing a TV or Web Video interview, do I look at the camera or at the interviewer?
Web Marketing | SEO
- What is unique content?
- Why do I need Case Results on my site?
- How does an attorney do effective link building on a website to improve search engine optimization and page rank?
- What are the most important pages on my site to get links to?
Update Your Site
- I'm not very technical, can I REALLY update my site myself?
- What is the DSS?
- Why is content development important?
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FREE REPORT: "Seven Deadly Sins That Will Kill Your Florida Accident Case". The Miami personal injury attorney...Launch Site
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